John Doe National Partners March 2019 John Doe

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Status Update Demand Generation Program Quarter(s) FY 19 Budget Estimated Influenced Bookings Target Arrow

LOOK FORWARD Topic 1 Topic 2 Topic 3 Q 319 • George Kurian Partnership

LOOK FORWARD 1) Accelerated commercial demand generation with a Data Fabric message 2) Flex.

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John Doe National Partners March 2019

Status Update Demand Generation Program Quarter(s) FY 19 Budget Estimated Influenced Bookings Target Arrow National “Unlock the Data Fabric” Lead Gen – 100+ leads/qtr Arrow Bonus Bucks (old Cash for Flash) Incentives $200 Bonus for any AFF Express Pack $1000 incentive for any AFF A 700, A 700 s, or A 800 Q 2 New version of Cash for Flash (Bonus Bucks) launched Q 3 continued lead generation $300 K $4 M bookings Program is live, will have visibility to real ROI data in Q 3. 200 SQLs passed to partners in Q 2; 7 deal registrations Tech Data Integrated Commercial DG plan - partner lead passing Target 400+ leads Q 2 campaign launched Q 3 lead generation kicks into full gear $300 K $4. 5 M bookings Program launched; 165 MQLs generated and 35 SQLs passed to partners so far $600 K $8. 5 M 14: 1 ROI Expected Total MDF Investment © 2019 Net. App, Inc. All rights reserved. --- NETAPP CONFIDENTIAL --- Results to date

LOOK FORWARD Topic 1 Topic 2 Topic 3 Q 319 • George Kurian Partnership Video & Thomas Stanley WWT SKO Video • Account Planning and Briefings at WWT HQ • Federal Tradeshows Q 419 • Marketing Intervention & Influence Project • Marketing ROI Study…influence, analytics, attribution of Marketing Activity to Sales • Brand Equity Study of WWT & NTAP Brands • Digital Marketing (Search, Branding, Focused Acct Marketing) • Predictive Analytics • Generate Account Reports for Sales on identified opportunities based on digital market intelligence • EBCs • Account Planning • Demo Gear for Advanced Technology Center as showcase and POCs Fast Facts • Outstanding growth year: $255 M YTD! 17 © 2019 Net. App, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

LOOK FORWARD 1) Accelerated commercial demand generation with a Data Fabric message 2) Flex. Pod for Healthcare campaigns with both distis focused on commercial 3) Retooling and relaunch of Arrow Bonus Bucks with a focus on pipeline and revenue generating activity 4) Launch of Tech Data Gamification program 5) Continued focus on Net. App HCI in US & Canada § HCI Road Shows § HCI POCs § HCI demand generation 18 © 2019 Net. App, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---

LOOK FORWARD 1) Accelerated commercial demand generation with a Data Fabric message 2) Flex. Pod for Healthcare campaigns with both distis focused on commercial 3) Retooling and relaunch of Arrow Bonus Bucks with a focus on pipeline and revenue generating activity 4) Launch of Tech Data Gamification program 5) Continued focus on Net. App HCI in US & Canada § HCI Road Shows § HCI POCs § HCI demand generation 19 © 2019 Net. App, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---