Joe Garcia AMS L 25500 Product Manager June

Joe Garcia AMS L 25500 Product Manager June 2010 1 © 2009 HP Confidential template rev. 12. 10. 09

TODAY’S INTENT REFRESH ANSWERS CONFIDENCE 2 © 2009 HP Confidential template rev. 12. 10. 09

L 25500 HAS STARTED TO CHANGE THE HP Latex inks is the future, don’t get left behind MARKET § More than WW 1600 orders from Dec 09 to Feb 2010 § Market and industry recognition “HP’s new Designjet L 25500 was the single most significant new wide-format product in 2009” BEST WIDE FORMAT PRINTER UP TO 1. 6 METRES OF THE YEAR 2010 “The most significant feature of the system is the new latex inks, designed to provide the durability of solventbased inks without the environmental, health and safety considerations. ” 3 © 2009 HP Confidential template rev. 12. 10. 09

L 25500 HAS STARTED TO CHANGE THE HP Latex inks is the future, don’t get left behind MARKET § Customer recognition – High satisfaction among Early birds & Early trade units. Sings 101 bloggers: US franchise review: “That machine is freakin very cool, no down time, no cleaning everyday of the print heads … “ “Traditionally, backlit films for light boxes have been printed on waterbased machines because of the superior quality; the L 25500 produces a product that looks just as good without the expense of outsourcing or purchasing a second machine. ” “I have printed just about everything you can imagine with that machine, it will print coated and uncoated its sweet!!” “No smell solvent, fast print, replace print head (you don't pay for technician), i 1 color built in for calibration for print head alignment, print on sublimation textiles (will try next), leather, Light box. . . NO WAITING FOR DRYING (laminate, trim and ship right way). ” 4 © 2009 HP Confidential template rev. 12. 10. 09 “We truly think this machine has the capability of being a game-changer. ”

WHY DO THEY LOVE THE L 25500 ? Printer satisfaction is very high. Key reasons: • Very good IQ. • Turn around time. Drying time not required. • No downtimes. Automatic maintenance. • Superior quality in backlit and textiles. • Productivity. • No odor 5 © 2009 HP Confidential template rev. 12. 10. 09

How to explain L 25500 in three steps 6 1 What can you do ? 2 How L 25500 does it ? 3 And it’s green © 2009 HP Confidential template rev. 12. 10. 09

1 What can you do ? = applications as ecosolvent + applications where the odor is a concern = media families as ecosolvent + untreated polyesters fabrics + untreated paper based material All this in HP & 3 rd party media 7 © 2009 HP Confidential template rev. 12. 10. 09

Application Findings § HP Latex printing does second to none vehicle graphics, some reasons are: • Latex ink has greater elongation than Eco solvent ink; • When the vinyl is stretched, the color tonality does not change • The application is easier, because, unlike Eco inks, the vinyl stretches uniformly in dark and clear areas • The prints can be laminated as soon as they come out of the printer, no waiting for gassing or drying § Who can reach the lowest CPC? § HP Latex printers dry/cure the ink almost instantly, this allows for support of very economic bond paper (commonly used in offset). Eco inks take time to dry and thus cannot use this media, the alternative for Eco inks would be a more expensive pretreated bond paper § How about the lowest CPC on Polyester? • 8 Same as with bond paper © 2009 HP Confidential template rev. 12. 10. 09

Applications. L 25500 first jobs 9 © 2009 HP Confidential template rev. 12. 10. 09

Applications. L 25500 first jobs 10 © 2009 HP Confidential template rev. 12. 10. 09

Applications 11 © 2009 HP Confidential template rev. 12. 10. 09

Applications http: //www. dismural. com/es/portfolio_murales. asp 12 © 2009 HP Confidential template rev. 12. 10. 09

13 © 2009 HP Confidential template rev. 12. 10. 09

MEDIA COMPATIBILITY – HP, 3 M and Avery offer performance guarantees – High compatibility among all media families – Media vendors have shown interest to develop latex dedicated medias – Online Media Finder tool helps find the printer settings and media profiles for over 369 medias tested Media & RIP Compatibility 14 © 2009 HP Confidential template rev. 12. 10. 09 www. hp. com/go/L 25500/solutions

MEDIA COMPATIBILITY – More than 369 medias tested WW – High compatibility among all media families • Self adhesive vinyl (91%) • Paper (87%) • Banner (87%) • Fabric (82%) • Film (68%) – Media vendors have shown interest to develop latex dedicated medias 15 © 2009 HP Confidential template rev. 12. 10. 09

2 How L 25500 does it ? Replaceable print heads Automatic maintenance Optical Media Advance Sensor Embedded web server Prints completely dry Designjet experience 16 © 2009 HP Confidential template rev. 12. 10. 09

3 And it’s green Differentiate your business Improve your work environment without any additional cost 17 © 2009 HP Confidential template rev. 12. 10. 09

GREEN HP PVC-free Wall Paper printed using HP Latex Inks is listed in the GREENGUARD product listing for low emitting products and is tested to the GREENGUARD standards. The GREENGUARD Environmental Institute is an American National Standards Institute (ANSI) authorized standards developer that establishes acceptable indoor air standards for indoor products, environments, and buildings. See www. greenguard. org. 18 © 2009 HP Confidential template rev. 12. 10. 09

Versatility 19 © 2009 HP Confidential template rev. 12. 10. 09 Ease of use Green

DURING A PRINTER DEMONSTRATION – When you explain versatility: • Show applications area • Show media finder – When you explain ease of use: • Show the embedded web server • Show the print head • “touch” the print completely dried. – When you explain green: • Explain the planet partner program • Explain the hp media take back program 20 © 2009 HP Confidential template rev. 12. 10. 09

USEFUL THINGS TO REMEMBER – Cost per copy: Comparable including ph & energy consumption (0. 33 US$/sqft) 54% ink density 10 passes vinyl – If are asked about print speed, use this: But also remember the drying time 21 © 2009 HP Confidential template rev. 12. 10. 09

USEFUL THINGS TO REMEMBER – Use ph wty: 1000 ml – Media sheet loading: allowed not supported – 61”: allowed not supported – ICC profiles with internal spectro: not supported – Margins: 0. 2 in. /5 mm. – Thickness: up to 19. 7 mil. /up to 0. 5 mm – Min size: 23”/58 cm. – Cost per copy: Comparable incliding ph & energy consumption (0. 33$/sqft) 54% ink density 10 passes vinyl 22 © 2009 HP Confidential template rev. 12. 10. 09

Latex knowledge center Joe Garcia AMS L 25500 Product Manager June 2010 Progressive Profitable Printing © 2008 Hewlett-Packard Development Company, L. P. © 2009 HP Confidential The information contained herein is subject to change without notice

L 25500 Knowledge Center • Exclusive access for L 25500 partners; password protected • Access to the Installation Report submission tool • Access to technical information, focused on presales, installation, usage and workflow: • Technical information and tips and tricks • Software and firmware downloads • Newsletter archive • Media compatibility information and resources • Contact address for feedback and questions: tc. l 25500@hp. com Progressive Profitable Printing 24 9/29/2020 HP Restricted

L 25500 Knowledge Center §Exclusive access for L 25500 partners; password protected §Access to the Installation Report submission tool §Access to technical information, focused on pre-sales, installation, usage and workflow: § Technical information and tips and tricks § Software and firmware downloads § Newsletter archive § Media compatibility information and resources URL Passwor d www. hp. com/go/lkc User name: L 25500 partner Password: replacesolvent v Individual accounts will be set up during the next weeks. The single account will be discontinued as soon as individual accounts for all partners are ready Progressive Profitable Printing

Features • Installation report submission tool • Information and tools for the set up process: • Public set up and site preparation documentation • Tips and tricks and specific resources when needed • Media compatibility information • Substrate management and fine tuning documentation • HP media profiles • 3 rd party media information and resources • Training material (intro training and training updates) • Newsletters: • newsletter archive • newsletter subscription • Software and firmware updates • Access to other online resources for the L 25500 Progressive Profitable Printing 26 9/29/2020 HP Restricted

Media compatibility 1 1 2 2 27 9/29/2020 HP Restricted

Media finder www. hp. com/go/l 25500/solutions Public access Search by substrate type, brand, name, application and geographic availability • Substrate information • Recommended printer settings • Link to 3 rd party vendor website for media profile download Progressive Profitable Printing 28 9/29/2020 HP Restricted

3 rd party media resources in L 25500 Knowledge Center • Access for L 25500 partners only • If media profiles and recommended settings are available in the manufacturer’s website, HP recommends using them • If a substrate has been tested by HP and a profile is available, it will be made available. HP does not guarantee specific results with this profile • This page will also be used to list: • Media with special considerations to be taken into account • Not tested media that we know is being used by customers • Contact for feedback, questions and suggestions regarding specific substrates Progressive Profitable Printing 29 9/29/2020 HP Restricted

Installation report Jordi Casas WW Strategic Product Manager Feb 2010 30 © 2009 HP Confidential template rev. 12. 10. 09

Installation report • Required for each installation • 5 -10 minutes to complete • Contact information for customer and partner (close the loop) • 18 questions about the installation process • Information will be used to understand action product and documentation improvement areas • A post installation survey will be done to customers 1 month after installation Progressive Profitable Printing 31 9/29/2020 HP Restricted

Contact information Progressive Profitable Printing 32 9/29/2020 HP Restricted

Installation process - questions 18 questions 1. Overall satisfaction (1 question) 2. Recommended improvements (1 question) 3. Site preparation (1 question) 4. Shipment integrity (2 questions) 5. Printer set up (4 questions) – includes RIP brand 6. Documentation (3 questions) 7. User training (3 questions) 8. Installation time (1 question) 9. Media and applications (2 questions) Questionnaire is available as a printable PDF document. Progressive Profitable Printing 33 9/29/2020 HP Restricted