Job Title Marketing Executive Reports to Marketing Manager
Job Title Marketing Executive Reports to Marketing Manager (England / Wales) Purpose of the role To develop and implement marketing strategy to achieve business objectives in England Wales 1. Achieve opportunity and conversion targets 2. Increase brand awareness and develop perception. Key responsibilities 1 Planning, briefing, delivering and reporting on multi-channel marketing campaigns to a number of market sectors Working closely with the business/commercial teams and using your own research to develop the communication plans to ensure we achieve the opportunity targets for the business Working closely with the entire marketing team (Digital, PR, Social media & design) to ensure all campaigns are communicated across multiple channels in a consistent way and the content is accurate and engaging for the target audience Budget management: day to day work on SAP to raise PO’s, ensure goods are received/delivered and that all activities are within the agreed budget Day to day work on Microsoft Dynamics to: create marketing lists, campaigns, allocate calls for the commercial teams and run reports to measure campaign success Ongoing development of all materials including: quotation documents, brochures, internal communications literature and more Event management: managing pre and post show multi-channel campaigns and PR to maximise lead generation and engagement along with fully organising the event itself from stand design and engagement to negotiating the cost with suppliers in order to manage the show budget Briefing and keeping the business up-to-date with marketing activity Day to day protection of the Portakabin brand; ensuring the trademark is used correctly and the brand guidelines are used consistently in the market place and within the company Travel throughout England Wales to attend meetings and keep up-to-date with the business
Job Title Marketing Executive Technical Competencies Essential • PC literate • Numerate • Good command of English language • Multi channel marketing • Full UK driving license Experience Essential Desirable • Two years experience in a marketing role • International brand marketing or agency account management • Budgetary control • CRM software • Experience and understanding of digital marketing Qualifications Essential • Educated to degree level Behaviours • • 2 Positive and enthusiastic attitude Desire to deliver results consistently Continuously evolving Collaborative and inspiring Very effective communicator Organised Health and safety conscious Desirable • West European language(s) Desirable • Marketing or business degree • Language(s) • CIM
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