Job Shadowing Ing Frantiek Coufal Spend a day

Job Shadowing Ing. František Coufal

Spend a day with… Chief Marketing Officer of Česká spořitelna • See typical working day of banking Chief Marketing Officer • Participate in full day program including internal meetings / meetings with external partners • Experience line management / project practices • Have an opportunity to ask questions of your interest • Share your expectations and feedback • Enjoy it and have fun! 2

Manager Profile… Ing. František Coufal is a Head of regional marketing department in Česká spořitelna, Prague, the largest bank operating on Czech market. This department contains 14 people. His main focus is complete support for regional marketing division D 5 – Retail banking and division D 4 – Commercial banking including management of central campaigns. Mr. Coufal participates in processes of new offices or those in need of refurbishment and is also responsable for several experimental projects (mobile office, mobile ATM, financial freedom, experimental student branch, etc. ). Furthermore his department is leading its gift program, e-shop, diaries and calendars of ČS, project Digital Signage (digital imaging system devices on the ČS network) and others.