Jessica Harding New Nicotine Alliance UK NNA is

Jessica Harding New Nicotine Alliance UK NNA is a UK registered charity which works to improve public understanding of tobacco harm reduction

Quit or Die: the old way Nicotine Replacement Therapies: expensive and ineffective Willpower: hard to sustain

A simple vape device § Open tank system: refill the clearomiser (tank) with eliquid of choice § Press the button to activate the battery § The battery supplies power to a coil which heats the eliquid to produce vapour § Inhale gently

What is the appeal of vaping? Mimics the act of smoking - hand to mouth, inhaling and exhaling Delivers nicotine - nicotine is not harmful when not delivered via combusted tobacco (smoking) Vapers can customise their experience - devices, flavours, nicotine strengths, vapour MUCH safer than smoking - Public Health England estimates that vaping is at least 95% LESS harmful than smoking. Source: Evidence review of e-cigarettes and heated tobacco products 2018, Public Health England

What is snus? § Pasteurised oral tobacco § Sold in loose form and in pouches § Available in many different flavours and strengths § Very popular in Finland, Norway and Sweden

What is the appeal of snus? § Low tech (no need to charge batteries) § Cheap § Simple production process (many consumers make their own) Much safer than smoking - Scientists have estimated it is 95 -99% less harmful Source: Global Burden of Disease Study 2016, The Lancet

New safer nicotine consumer products are emerging all the time Consumer led: the market is responding to the demand from smokers for safer ways to enjoy nicotine For example, Heated tobacco products § Devices which gently heat tobacco (no combustion) to produce a tobacco flavoured vapour § No combustion, MUCH safer than smoking § Developed by tobacco companies but many cheaper imitations are now on the market § Popular in Japan and Korea

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