Jenny at Work In the Office Environment Jenny

Jenny at Work § § In the Office Environment………. Jenny may now…… § Automatically Log on § § Connect to the Office LAN Connect to the Office Intranet Connect to the Printer and Copier Connect to the Office Phone Network § Personalise her Environment § Personalize equipment and furniture at which ever location she works § Control your Office Environmental Conditions § Personalise her Communications § Find out where her colleagues are located - Presence § Communicate with her colleagues voice video and IM § Lunchtime! § Purchase from the Vending machines § Purchase from the Canteen § Home shopping § News, Music and Entertainment 1 § Jenny’s PDE = PAN + OAN + Content

Jenny heads for home 2

Jenny on the move § On the move Jenny may now have. . . have § Wireless Information Systems on Train, Buses § BBC news delivered to each person on the Train by request § Live Football Match Video Commentary to the train § Private Car: § § a listening, talking avatar based personality Engine Management information to the Garage Electric Vehicle remote status Broadband Information Systems § DVB-T, DAB § GPS Navigation § Security Tracking § Integrated Cellular Systems § the ability to synch your car/phone/MP 3 player wirelessly with home media server § Jenny goes by Bus and…. . . § Jenny connects to the Vehicle Area Network to receive the Football Commentary 3 § Jenny’s PDE = PAN +VAN + Content

Jenny at home 4

Jenny at home An Orange vision of the future home: § in the future Jenny our Customer may have. . . § extensive home automation (lighting, heating, white goods, window control) § presence sensing and response § a listening, talking avatar based personality § mood sensing with empathetic feedback § robot helpers 5

Jenny at home 6 6

Jenny at home example home services § web tablets/tablet pc’s § broadband access § wire-free connectivity § real-time interaction with broadcast media 7 7 § plasma screen § home theatre § multi-user satellite TV

Jenny at home sample home services § digital media management § digital music and video storage on hard disk § streaming access to stored media across local wireless network § digital video recording with timeshifting, integrated electronic program guides etc. § synch your car/phone/MP 3 player wirelessly with home media server § messaging services § networked digital picture frames § home messaging portal § text messaging, 8 § e-mail, § multi-media messaging.

example home scenario - Jenny is delayed -sends MMS to her Brother Joe of the wrong sort of snow - Joe previews MMS pictures on his personal gateway whilst in voice session with Jenny - turns on family TV - uses personal gateway to switch picture output to TV - Jenny and Joe continue chatting 9 9 - the TV has become part of Joe’s PAN

Jenny at home Sample home services § appliance connectivity § Networked fridge § Washing Machine § Coffee Machine § Home Health Monitoring § Exercise Suite § Direct Links to Health Professionals § Personalisation for those with Special Needs § Jenny joins Home Area Network for status update § Jenny’s PDE = PAN + HAN + Content 10

Jenny at Home § Remote access for: § Door Control § Security System § Environmental Settings 11 11

Jenny at Home Environmental Control § Environment Monitoring § automated meter reading § oil supply monitoring § heating system monitoring § Optimisation - the “green home” § Centralised Control for Elderly Persons Homes Orange M 2 M 12

Jenny at home Home Security 13 13

the future perspective § in the future we will be even more connected to the environment but less aware § rich multimedia content delivered to you wherever you are by whatever technology is appropriate § rich multimedia content delivered to you from whichever source is appropriate - from a user perspective § personalised devices, applications and services § user becoming less technology conscious more brand aware § Reconfigurable Networks and Software Defined Radio a key feature § 14 Peer-to-Peer content becomes a significant factor

the future business model How does anybody make money? 15 15

The B 3 G Transaction Model 16

The Future Business Model APn Operator Application Providers Regulators Non-Operator Financial Institution Application Providers FI OEMn OEM System Suppliers MMM NO SP Multi. Media Mgr Service Provider Network Operator Um Enhanced Capability RS WL CPn FD Function Developer (SDR) Operator Content Providers 17 17 17 Non-Operator Content Providers Transaction Flow Courtesy SDR Forum Users PAN RN Wireline Operator P 2 P Wireless Personal Area Wireless Network Personal Area Personal Network Area Network Roaming Network Operator

Interworking of Networks APn Billing Application Providers APn Application Providers MMM Multi Media Mgr Service Provider “Clearcut Communications” MMM Multi. Media Mgr NO SP SP Service Provider “Clearcut IN Communications” House with NO” Network Operator Um Enhanced Capability NO Mobile Network Operator Um Users Enhanced Capability Billing 18 18 Users

the new business paradigm What can you bill - An operator perspective? § Operator created services § billed by Airtime § billed by Packet § Branded Content and Services § through Strategic Alliances § Co-Branded with Service Integrators § Airtime + Revenue Share through Developer Partners § Airtime through Developers Portal § Subscription Services § Micro-payment revenues § P 2 P Content § DRM through Token purchase § Support of own content sharing to encourage usage 19 § M 2 M connectivity supported

conclusion 20

the way ahead § § n n n 21 B 3 G will require a combination of innovative approaches towards billing to allow the survival of all the actors The Business Model affects: § End to End Network Architecture § End to End Security Architecture § The Business Case No one business will be able to do everything in future - partnerships are key Competitors will also need to work with each other for mutual benefit : - Co-opetition We always have to remember that everythinges upon the Customer!

the future’s bright, the future’s Orange 22 stephen. hope@orange. co. uk

Content, Services & Applications New Business Models & Revenue Streams Thankyou Any Questions? Steve Hope Orange Research and Innovation stephen. hope@orange. co. uk Orange: +447973992864 23