Java PHP Flash or Rails Choose the right

Java, PHP, Flash or Rails? Choose the right technology for your Web 2. 0 job! Masoud Kamali, Sebastian Meyen

Masoud Kamali CEO, S&S Media

Sebastian Meyen CCO, S&S Media

S&S Media: Brands

S&S Media: Offices • Germany – Frankfurt/Main (Headquarter) – Potsdam – Munich • India – Bangalore • Singapore • Indonesia – Jakarta • USA – San Francisco

Who are you?

Who are you? • Techie? • Company? – Startup – SMB – Enterprise

Business Design Technology

Tech Requirements • Business Agility • Scalability • Connectivity

User 99

User 03

User 08

Technology Stacks • Java • Microsoft. NET • PHP • Perl • Python • Ruby / Rails

Java • Java = Programming Language • Java = Programming Platform • Languages: Java, Groovy, JRuby, Scala, Rhino, Fan, … • Compatibility Mantra – Big Emphasis on Standards

Java • „Strategic“ Open Source • Sun plays a central role (but the community could also work without them) • Java Friends: Oracle, SAP, IBM, HP, Red Hat, … • More Java Systems: Eclipse, Netbeans, Android

Java • References: All Fortune 1000 Companies worldwide

Requirement Check • Business Agility: • Scalability: • Connectivity:

Microsoft. NET • „Internal“ Compatibility is excellent • „External“? Microsofts Commitment to standards (but always loves its own products more than others) • Multiple Language Platform: VB, C#, ASP. NET, C++, …

Microsoft. NET • Always creating its own flavors – Saa. S => S+S – Flash/RIA & Co. => Silverlight – Google, Salesforce, & Co. => Windows Live

Requirement Check • Business Agility • Scalability • Connectivity

PHP • „Grassroot“ Open Source • Community driven • Zend plays a central role (but the community could also work without them) • Dynamic Language

PHP • High number of Frameworks, Tools, Components – Content Management – Blogs, Wikis – Architecture Frameworks • References: Facebook, Yahoo!, Wikipedia, Sixt Car Rental, …

Requirement Check • Business Agility • Scalability • Connectivity

Perl, Python • Perl is Old School – but still providing Web 2. 0 virtues • Python – capable to adopt new technology paradigms • Dynamic Languages

Requirement Check • Business Agility • Scalability • Connectivity

Ruby/Rails • Newcomer • Dynamic Language • Ingenious concept (adopted by many others) – Convention over Configuration – DRY (Don‘t repeat yourself) • Community driven

Requirement Check • Business Agility • Scalability • Connectivity

Job statistics

Job statistics

User Interfaces / RIA • Ajax, Java. Script • Flash, Flex • Silverlight • Java. FX

Ajax & Java. Script • Runs (almost) everywhere • Java. Script is maturing these days • Frameworks, Libraries still not mature • The „real“ big Internet players love Java. Script

Flash, Flex • Flash Runtime almost on every machine • Mature technology • Designers love flash; programmers hate it • Flash combined with Flex is a real programming platform

Silverlight • Microsofts new baby • Mature technology? (Silverlight 2. 0) • Targets both: – designers („Expression“) – programmers („Visual Studio“) • (Almost) platform independant (Firefox, Mac OS X) • Impressive references: NBA, Olympics

Java. FX • Sun Microsystems new baby • „Next Gen Java Applets“ • Not mature yet (Previews these days) • Targeting both: Designers and Programmers

More technology stuff • Mashups – Ad hoc integration • Web Services – Using the network – Amazon Web Services • SOA – The heawy weight approach • Saa. S – Single Services or even application platforms

Everything in the Web is based on XML

Architecture • Every technology needs to be architected • Ad hoc applications: – No Flexibility – No Extensibility – No Scalability

Agility • Communication between business people, designers, technologists is sometimes not easy • Agile Processes – Extreme Programming – Scrum – Crystal – Feature Driven Development

Open Source • Strategic vs. Grassroot • Freedom (Free beer vs. Freedom of speech) • Intellectual Property • Wikinomics

Resources • • Open Source Software: http: //ohloh. com Job Trends: http: // indeed. com Tech Trends: http: // tiobe. com Agility: http: //en. wikipedia. org/wiki/Agile_softw are_development • Wikinomics: http: //www. wikinomics. com/book/

Questions?