Japanese green tea advert for tently tea Brief

Japanese green tea advert for tently tea

Brief

Reasons why + SWOT Strengths: simple, cheap, sends a clear message Weaknesses: Props, Opportunity's: appeals to a range of audiences, can appeal to a geographic audience Threat: different company's may have produced a similar advert,

Mind map

Treatment Genre: TV advertisement Name of advert Tently green tea Synopsis: The advertisement takes place in medieval japan and start with two worn out samurai’s fighting and seeming out of breath. then a man come out and shows then a new hot beverage which is the tea and the man offers it to the two samurai’s and then the two samurai’s stop fight and sit down and drink the tea and then breath out with joy. Outline Beginning- A close up of two swords clashing. Middle- a man comes in the background with the tea and stats pouring it in to two cups. End- two samurai’s drinking tea and then a close up of the main product. Duration 1 minute 30 seconds Location Alice holt

Mood board

Story board

Budget Description Where it’s from Cost Who is responsible for getting it Samurai costume £ 60 Ademini Toy sword Halloween. Costumes. co. uk £ 11. 99 Ronnie Metallic spray paint Amazon £ 10 Ronnie Cups with no handle E-bay £ 3. 36 x 2 Tom

Location recce Location Purpose Health & safety Permissions Born woods Shooting School field Shooting Alice holt woods Shooting Winkworth arboretum Shooting

Shooting schedule Date Scene D / N INT/EXT Location Cast D EXT Alice holt

Moral issues I understand that my advert may bring offence to some Japanese people because of the samurai’s fighting and may be threat to stereotyping about the old Japanese culture but the reason for the two samurais fighting is so they could test each other.