January 2017 Viewing Trends Overview Total Viewing January

January 2017 Viewing Trends Overview

Total Viewing January 2017 Irish adults aged 15+ watched TV for an average of 3 hours and 37 minutes each day in January 2017 89% (3 hrs 14 mins) of this viewing was live with the other 11% (23 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily January 2017 Housekeepers with Children watched 3 hours 31 min of TV every day in January 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year January 2017 V’s January 2016 Live Time-Shift PVR Ownership Jul 2016 59% Jan 2017 60% PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and decreased slightly for 15 -24 yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels January 2017 TAM Ireland commercial channels reached 91% of housekeepers, 88% of housekeepers with kids, 86% of ABC 1 adults and 83% of 25 44 yr olds each week in January Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts January 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000 s, Consolidated, National

Top 10 Advertisers January 2017 Based on 30” sec 000 s, Individuals 4+ 1 2 Procter & Gamble Ireland 3 4 BSky. B Ltd 5 Hyundai Ireland 6 7 8 9 10 Reckitt Benckiser Toyota Ireland Vodafone Ireland Eir Virgin Media Johnson & Johnson Harvey Norman Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000 s, ROI Commercial Channels, Individuals 4+, Consolidated, National