JANE COLLINS Context l Worlds largest agrochemical company

JANE COLLINS

Context l World’s largest agrochemical company l 3 rd largest in seeds l 19, 000 employees worldwide l Sales in 120 countries

Our Challenges l 50/50 on/off patent l Widely counterfeited/infringed l Strictly regulated industry l Very cost conscious

SYNGENTA “BIG BRANDS” Sub-brands DEMAND } ICON / ICONET KUNG FU WARRIOR HALLMARK LAMTHRIN CYHALON } - Public Health China US UK South America Japan

SYNGENTA “BIG BRANDS” AMISTAR – AZ Sub-brands QUADRIS - Vines ORTIVA - Vegetables BANKIT - Bananas HERITAGE - Public Health / Turf PRIORI - South America

Filing Statistics l 32, 500 marks in 140 countries l 430 CTM’s since 1 April 1996 l 830 International Registrations – Covering 2 – 59 countries – Oldest IR still used dates from 1940

Filing Strategy l Order of preference is CTM, Madrid, National l Will base on Switzerland or UK because of speed of registration l But CTM less strict on absolute grounds and do not require consents on relative grounds l Use Madrid for 2 or more countries

Costs l Easy to compute and budget l No translations or powers l Low assignment costs l Internal admin costs of paying bills hugely reduced l One currency gives stability of costs and eases administration

Administration l One form l Protocol countries had to speed up procedures – more business certainty l CTM countries had to harmonise – more business certainty l Renewals, assignments, changes of name etc much simpler – one process, no powers, no special formalities

TRADEMARK OWNERSHIP – U. K. ICI demerger ICI Astra Zeneca Limited merger Astra Zeneca Avecia Specialty Chemicals (no trademarks) demerger Zeneca Limited Agrochemicals (Name Change) Syngenta Limited Astra Zeneca demerger Astra Zeneca Pharmaceuticals

TRADEMARK OWNERSHIP – U. S. Stauffer Chemical Co. ICI America Inc. acquired Zeneca Inc. subsidiary GB Biosciences Corpn. (complicated assignment) Zeneca Ag Products Inc. merger Syngenta Crop Protection Inc. subsidiary GB Biosciences Corpn.

Madrid or CTM? Community Trademark - Advantages l The most cost effective of all TM registration systems – Will be even better when searches abolished l Wider choice of languages e. g. German l Correspondence and forms seen as easier than WIPO l No need to appoint representatives if problems arise l Use requirements

Madrid or CTM? Community Trademark - Disadvantages l. High number of oppositions l. Increased risk of problems with enlargement. l. Cost and difficulty of conversion

Conclusion l We welcome the CTM joining Madrid l Cost saving l Choice l Who joins the EU is a political matter l Who joins Madrid is also political but something we can and do lobby

JANE COLLINS