Jacinta Outlaw The Fifth Element 5 guiding objectives

Jacinta Outlaw The Fifth Element 5 guiding objectives to optimise digital algorithms TACTICS Tara Mollel Coaching Building communities online

Jacinta Outlaw The Fifth Element 5 guiding objectives to optimise digital algorithms TACTICS

OBJECTIVE #1 BUILD BRAND/BUSINESSAWARENESS WHAT: Brand awareness is about exposing the brand, products and experiences to your customers in a manner that is easiest or most relevant to them. WHY: This is supporting the “social interaction” required to be recognised by Facebook to determine that your brand is building a community and is a valuable member of the Facebook community. Contributing value to relationships and creating 2 way conversation

OBJECTIVE #1 BUILD BRAND/BUSINESSAWARENESS HOW: ACTIONS: APPROACH FREQUENCY MEASURE Logo placement images Posts No more than 1 p/w Reactions Quiz’s that educate about what the brand/business offers Posts No more than 1 p/f Captures Sponsored ads Branded videos that request feedback or an action. Posts This is to drive 2 way conversation therefore questions must be answered and discussions must be encouraged. Branded VOX pops (vox pops are short video testimonial grabs), real people feedback Posts on brand/business experience. No more than 1 p/f Comments No more than 1 p/f Views & comments Interesting articles from valid sources - industry magazines, associations etc Links and posts No more than 1 p/f Shares & reactions E-Books write a free resource that assists your customers with your product, how to kit, hacks and tips etc Sponsored posts Click through, email No more than 1 p/f list capture and downloads

OBJECTIVE #2 GET ON THE BAND WAGON - DRIVING DEMAND WHAT: Get on the bandwagon objective is about building the demand for your business, services & products. Demand can only be driven upon awareness and connecting with your target making them aware of the problem they need solving with your business, service & products. WHY: Prior to your customer knowing that they need your business, services or products they have to experience or realise they have a problem that your business, services or product can fix.

OBJECTIVE #2 GET ON THE BAND WAGON - DRIVING DEMAND HOW: ACTIONS: APPROACH FREQUENCY MEASURE Info-graphics demonstrating the issues experienced Posts No more than 1 p/m Views & shares Trend reports - industry credibility or new product release Posts & sponsored posts No more than 1 p/m Views & comments Posts & Sponsored posts No more than 1 p/m Views, shares & comments Demo videos or introductory business, services or product videos (Must be less than 1 minute long) Call to action should ask for users feedback - good bad and ugly) Posts & Sponsored posts No more than 1 p/m Views, shares & comments Info-graphics demonstrating the issues experienced Posts No more than 1 p/m Views & shares Trend reports - industry credibility or new product release Posts & sponsored posts No more than 1 p/m Views & comments Ask questions - relevant to the needs fulfilled by your product. Example: Nutritionist, “waking up tired and sluggish, industry studies show the benefits of greens to morning vitality”With a call to action “Have you experienced benefits from greens? ” Or Anyone able to share their experience with greens? ”

OBJECTIVE #3 POSITIONING AS A THOUGHT LEADER & INNOVATOR WHAT: Positioning the brand, business or yourself as a thought leader builds credibility quickly, this accelerates the “trust” factor of the brand building stringer relationships and in turn higher valued customers. WHY: This objective supports the “social” aspect that facebook uses to assess your business page. The higher the “Social” interaction the more value Facebook puts on you as a business and therefore your ads.

OBJECTIVE #3 POSITIONING AS A THOUGHT LEADER & INNOVATOR HOW: ACTIONS: APPROACH FREQUENCY MEASURE Celebrity endorsements if you can? Preferable video talking head. Posts No more than 1 p/w Views, shares & comments Industry influencer’s partner marketing, align to or recruit an industry influencer, to use Posts your business, services or product and give ongoing feedback. Sponsored ads No more than 1 p/f Views, shares & comments Gain airtime on community platforms or begin posting, sharing and liking like community pages - become a value add contributor Posts No more than 1 p/f Views, shares & comments Build yourself as an influencer, blog/vlog or even better pod cast - with video on the topic (Pod cast means multiple opinions and voices). Keep them very short. Blog post sharing - Posts No more than 1 p/f Views, shares & comments Build resources or assets of value to give away to customers in exchange for their sign up to an email list. Value exchange should continue with regular updates via email. Links and No more sponsored posts than 1 p/f Click through, email list capture and download Quiz’s to engage in bite sized information and realisation of problems Posts Sponsored ads Shares and click through No more than 1 p/f

OBJECTIVE #4 MAKE IT REAL WHAT: Making it real establishes credibility in the business and this is also where all interactions need to be clear and transparent, this includes managing happy and not so happy clients. This is also about bring your privileged or selected valued customers into the back-end of your business - behind the scenes and expose them to the experiences, stories and passion that goes int the product that the customer receives. WHY: This is building loyalty with your on -line current and potential customers, facebook see this as you contributing value to your “Community” by exchanging stories a and valuable pieces of information.

OBJECTIVE #4 MAKE IT REAL HOW: ACTIONS: APPROACH FREQUENCY MEASURE Product journey videos - small grabs no longer than 30 Views, shares seconds each - the entire story should be a series of the 30 Posts & sponsored No more Viral & list sec grabs delivered over a period of time that slowly unravel posts, with list capture than 1 p/w capture a bigger message. Product features - using case studies or product feature maps, include future features Posts & sponsored posts No more Views & than 1 p/m comments Webinars - training sessions if applicable Posts & Sponsored posts No more Views, shares & than 1 p/m sign-ups Quiz’s, Calculator activity - personality tests and checklists as interactive posts - highly sharable Posts & Sponsored posts No more Views, shares & than 1 p/m comments

OBJECTIVE #5 CALL TO ACTION WHAT: Call to action is the direct requests or offer to purchase from you. These are ads only and are direct offers. WHY: With all the hard work put in using objectives 1 to 4 your ads will be optimised by the facebook algorithm giving you maximum exposure to a highly targeted audience.

OBJECTIVE #5 CALL TO ACTION HOW: ACTIONS: APPROACH FREQUENCY MEASURE Celebrity endorsements if you can? Preferable video talking Posts head. No more Views, shares & than 1 p/w comments Industry influencer’s partner marketing, align to or recruit an industry influencer, to use your business, services or product and give ongoing feedback. Posts Sponsored ads No more than 1 p/f Views, shares & comments Gain airtime on community platforms or begin posting, sharing and liking like community pages - become a value add contributer Posts No more than 1 p/f Views, shares & comments No more than 1 p/f Views, shares & comments Build yourself as an influencer, blog/vlog or even better pod Blog post sharing cast - with video on the topic (Pod cast means multiple Posts opinions and voices). Keep them very short. Quiz’s to engage in bite sized information and realisation of problems

Tara Mollel Coaching Building communities online TACTICS