Iveco New Iveco sites New Used USED Service

Iveco - New Iveco sites New & Used USED : Service specification SALES & MARKETING Used Vehicles & Marketing New Media Turin, 9/8/2021

Index Main Objectives IVECO Used Website: Current situation New Iveco Used Website: Navigation scheme Iveco-Used main HP Markets / UTC / Dealers HP SEO activities: URL aspects & text Markets Realization Timetable Turin, 9/8/2021 Data classification: Service specification Filename Searching engine aspects 2

Main objectives - Project Objective Object of this document is to list the characteristics of the future IVECO-USED corporate website in order to: • improve the web graphic • improve user experience • improve and ease search criteria • quicker and easier vehicles uploading • create a common database to be shared among the markets • improve IN & OUT vehicles flow efficiency (also through Remos) • increase the efficiency of the website according to the SEO requirements Turin, 9/8/2021 Filename • data capture and lead generation Data classification: Service specification 3

Current situation: Iveco-Used structure Global/International Website HP Markets HPs Advanced / Simple Search Filename Vehicles pages Turin, 9/8/2021 Data classification: Service specification 4

Current situation: weakness points • Web graphic too obsolete • Advanced search not user friendly • Slowness in showing the search result • No pictures in the vehicles list • Absence of geographical search • Complicated vehicle data entry • Absence of UTC/Dealer HPs Filename • Not logical URL structure (not SEO oriented) Turin, 9/8/2021 Data classification: Service specification 5

New Iveco Used Website: Navigation scheme Worldwide HP MKT HP utc/dealer search Vehicle pages Turin, 9/8/2021 Dealers HPs world search UTC HP Vehicle pages Dealers HPs Vehicle pages Data classification: Service specification Filename MKT search UTC HP MKT HP 6

Iveco-Used Home Page (*) Main requests: • Iveco Graphic and frame (see http: //web. iveco. com/Italy) • Markets selection trough: map / combo box • Simple worldwide search (icons + three search fields) • Promotion area where inserting banners & links • Worldwide search button • Virtual vehicles vehicle gallery (random selection from newest stock vehicles) • Box where to insert text parts (potential teasers) (*) This homepage has to be used to create global, market, dealer and UTC pages Turin, 9/8/2021 Data classification: Service specification Filename • On the top of the page: language selection, contact us, etc 7

Iveco-Used main HP: Iveco Graphic and frame Filename Select your market (no navigation menu, see next page) Turin, 9/8/2021 Data classification: Service specification 8

Iveco-Used main HP: Markets selection trough: map / combo box Select your market Advanced search Search for dealer Contact us Filename Special offer Turin, 9/8/2021 Data classification: Service specification 9

Iveco-Used main HP: Search engine (icons + three search fields) The search engine structure above is the truckscout 24 one that can be mantained with some minor customization, as below: • Combo box on top with country selection (only on main HP) • The rest like it is: Vehicle type, Category, Make, Model • On search vehicle type mantain: Trucks, Tractor, Vans, Trailers & Semitrailers. Turin, 9/8/2021 Data classification: Service specification Filename • Advanced search link near the search button 10

Iveco-Used markets HP: Iveco Graphic and frame Market navigation Menu Filename Advanced search Turin, 9/8/2021 Data classification: Service specification 11

Filename Iveco-Used markets internal pages: Promotion area where inserting banners & links Turin, 9/8/2021 Data classification: Service specification 12

Market pages navigation menu Market navigation Menu Page 1 Page 2 Page 3 Page 1 Page 2 Filename Page 3 Turin, 9/8/2021 Data classification: Service specification 13

Iveco-Used market HP: Search engine (icons + three search fields) The search engine structure above is the truckscout 24 one that can be mantained with some minor customization, as below: • The search has to be limited to the market • The rest like it is: Vehicle type, Category, Make, Model • On search vehicle type mantain: Trucks, Tractor, Vans, Trailers & Semitrailers. Turin, 9/8/2021 Data classification: Service specification Filename • Advanced search link near the search button 14

Iveco-Used dealers/UTC HP: Iveco Graphic and frame Filename Advanced search Turin, 9/8/2021 Data classification: Service specification 15

Iveco-Used Dealers/UTC: Search engine (icons + three search fields) The search engine structure above is the truckscout 24 one that can be mantained with some minor customization, as below: • The search has to be limited to the dealer/UTC vehicles • The rest like it is: Vehicle type, Category, Make, Model • On search vehicle type mantain: Trucks, Tractor, Vans, Trailers & Semitrailers. Turin, 9/8/2021 Data classification: Service specification Filename • Advanced search link near the search button 16

SEO activities: URL aspects & text Filename In order to be in line with SEO we need to have a URL structure containing a descriptive part of the page. The URL will have to be descriptive according to the language too For example: http: //topused. auto. de/Iveco_AD_440 E 43 Turin, 9/8/2021 Data classification: Service specification 18

Searching engine aspects The current fields that are present in the Autodo! “quick search” and “detailed search” are exhaustive according to the Iveco needs. Filename We want just to emphasize again the request about the geographical search (i. e. iveco stralis in 200 km from Milan) Turin, 9/8/2021 Data classification: Service specification 19

Vehicles list & Vehicle Page Filename Vehicle list + vehicle page are perfect as they are in the MAN site. Obviously they need to be adapted to the Iveco graphic Turin, 9/8/2021 Data classification: Service specification 20

Things to be decided together • Where inserting the worldwide search button in the Markets HP • Where insert text parts in the HPs Filename • Rules about surfing inside the site Turin, 9/8/2021 Data classification: Service specification 21

Markets Realization Timetable Markets creation timetable: • Italian market by: 10/06/2010 • German Market by: 30/06/2010 • France Market by: 15/07/2010 • Spanish Market by: 15/09/2010 • UK market by: 30/09/2010 • Poland market by: 15/10/2010 • INE (North Europe) Markets by: 31/10/2010 Filename • Benelux Markets: 15/11/2010 Turin, 9/8/2021 Data classification: Service specification 22

Iveco - New Iveco sites New & Used NEW - Service specification SALES & MARKETING Used Vehicles & Marketing New Media Turin, 9/8/2021

New vehicle navigation dynamic New domain registration: http: //sofort-verfuegbare-nutzfahrzeuge. iveco. com Hosted on Autodo platform. Turin, 9/8/2021 Hosted on IVECO platform. Data classification: Service specification Filename Iveco new vehicle search microsite in a new window: 24

Navigation dynamics Search results Simple search Vehicle information page Link to the advanced search Filename Form for the data capture Turin, 9/8/2021 Data classification: Service specification 25

Page structure Filter by images Logo that goes to the home of the microsite Button to the contact form Simple search „Searched vehicle not found? “ Turin, 9/8/2021 Filename Link to brand Data classification: Service specification 26

homepage with graphics Filter by images Logo that goes to the home of the microsite Vechicle slide show Button to the contact form „Searched vehicle not found? “ Filename Simple search Link to brand Turin, 9/8/2021 Data classification: Service specification 27

Filename Result page with graphics Turin, 9/8/2021 Data classification: Service specification 28

Detail page with graphics Filename Keyvisual, with the main image of the vehicle information page, for graphic guideline see product pages in www. iveco. uk Turin, 9/8/2021 Data classification: Service specification 29

The page for the simple search – new vehicle Filename alternative or additional images Turin, 9/8/2021 Data classification: Service specification 30

Filename The page for the advanced search – new vehicle Turin, 9/8/2021 Data classification: Service specification 31

Modules for the vehicle information page • Overview - Übersicht • Vehicle data – Fahrzeugdaten • Images – Bilder • Contact - Kontakt • Financing – Finanzierung Filename (should be the possibility to directly link to other pages e. g. www. ivecocapital. de, promotions, …) Turin, 9/8/2021 Data classification: Service specification 32

Data capture form • List of the fields and controls – Title - Anrede: Herr, Frau (drop down field) – Name - Name (*) (Text field) – Surname – Vorname (*) (Text field) – Company – Firma (Text field) – street; no. – Straße, Hausnummer (*) (Text field) – Postal Code - PLZ (*) (Text field) – City – Ort (*) (Text field) – Phone - Telefon (*) (Text field) – Email – E-Mail (*) (Text field, email sintax control) – Message – Nachricht (text area) TO BE DEFINED AND SHARED: the mail list to send the contacts to. Turin, 9/8/2021 Filename (*) Compulsory fields Data classification: Service specification 33

The search has produced no vehicles Best solution: Like MAN autodo: http: //topused. autodo. de/suche. php The vehicle selection is always adapted to the current vehicle stock. Is it not possible to get no search results? e. g. new field: „Searched vehicle not found? “ This button has to be inserted in the same position within the simple and advanced search beside the „show vehicle button“. Turin, 9/8/2021 Data classification: Service specification Filename ( link should be on a contact form like we created on page 30!) 34

New vehicle delivery timeline Filename • Online Date: 06. 07. 2010 Turin, 9/8/2021 Data classification: Service specification 35