ITU Workshop on Service Delivery Platforms SDP for

ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future” (Geneva, Switzerland, 17 October 2011 ) SDP Value Add in a Cloud Web 2. 0 World Eric G Troup CTO, WW Communications & Media Industry Microsoft Corporation

Focus of this Presentation The needs of the Breadth Service Developer The needs of the Communications Service Provider Microsoft’s Interest 2

The Business Problem Time-to-market is increasingly becoming the main differentiator, however internal innovation slow and Innovation on the “web” expensive with little re- bypassing telco use Difficult to manage the Effort to create telco hybrid cloud development communities and APIs having limited success Complex monetization models 3

Limitations of Current Telecom SDPs Cost and complexity of establishing business relationships Lack of standardized management support – the hidden cost Development environments too domain specific Few and rigid business APIs too telco centric models Richness of API feature set very limited Lack of governance, tooling and 3 rd party composition limits organic innovation 4

New Requirements Expose more and richer capabilities from network, OSS/BSS and the Enable multiple flexible Provide an environment business models where cloud developers (“Business Model as a Service”) can mash-up, make improvements and add to cloud(s) the library Provide structured Define and expose a capability to expose services across many developer communities Expose the tools to enable end to end standard set of management functions management over the hybrid cloud 5

Key Areas of Focus by Telcos • Enabling a Richer Developer Experience • Common Tools • Richer Application Sets • Effective usage of 3 G, 4 G/LTE network services for enhanced user experience. • Managing end-to-end across: • Service Layer • Cloud Resource Layer • Network Infrastructure Layer BSS/OSS/SDP as a Service (Saa. S) • Enabling Telco 3 G, 4 G/LTE capabilities to be combined with Applications for competitive advantage. 6

Microsoft is a Global Service Provider Service Delivery via Partners is a Core Strategy 7

Simplified View of the Goal One Framework for CSP, IT/Enterprise, and Cloud Telco 2. 0 Consistent Development Environment Developers (MSDN) Attractive to Broad Developer Ecosystem Service Broker, Lifecycle Management, Governance, SOA Best Practices, Middleware, Web Services Exposure of underlying components Real-time Orchestration (fine grained control) Coarse grained Exposure Web 2. 0 Developer Real-time Orchestration (fine grained control) Coarse grained Exposure IT Pro Developer Fine-grained Cloud Application & Resource Controls (Charging, Policy, etc. ) Fine-grained IT Application & Resource Controls (Charging, Policy, etc. ) Gateways and Exposure Global Cloud Network IT / Enterprise Network BSS & OSS Fine-grained Network Application & Resource Controls (Charging, Policy, etc. ) Network SDP Developer Network Gateways and Exposure Communications Network 8

The Use Case of “End-to-End Service Management” Management Interfaces Great Developer Experience! End-to-End Visibility B 2 B Interfaces Service Orders and Provisioning Management System(s) Trouble Tickets / FM / PM / Qo. S / SLA (BSS/OSS) Charging / Billing / Settlement Cloud/Service Operator LYNC Xbox Live Application Cloud Virtualized Resources Microsoft Network Virtualized Resources Service Delivery Broker Key Functions • Developer Support Tools • Service Lifecycle Management & Metadata • Wizards for SOA Best Practice • Catalog Functional Functions Interfaces • Runtime Operations Telecom Operator MPLS Bandwidth Manager CRM Manager Application Network Logical Resources Network Physical Resources o. S 5 Great 36 th Q e i c Customer i w f Experience Of m iu em Pr 9 Microsoft Network / CDN Internet Backbone Operator Core Network Access Network

THANK YOU 10