Its not TV its Android TV Proprietary Confidential

It’s not TV, it’s Android TV Proprietary + Confidential

Proprietary + Confidential Agenda Consumer insights Android TV competitive advantages Selling Android TV Meet your customers Overcoming objections FAQs Proprietary + Confidential

Consumer insights Proprietary + Confidential

Proprietary + Confidential How we watch TV has changed Then: “What’s on TV? ” Now: “What do you want to put on? ” More than watching It’s not just about TV shows and movies—it’s about content Priority #1 Provide easy access to the content users want, when they want it

Proprietary + Confidential Digital viewership continues to rise With digital video viewership projected to surpass traditional TV in 2019, Android TV is uniquely positioned to lead. 229. 9 million Digital video viewers, 2018 25. 2 million Google Home users by 2020 33. 7 million Chromecast users by 2022 US TV vs Video Viewers and Penetration, 2018 Google Home Users and Penetration, 2018 Google Chromecast Users and Penetration, 2018 e. Marketer

Android TV competitive advantages Proprietary + Confidential

Proprietary + Confidential vs Apple TV 1 More open Android TV offers more flexibility with apps and better support from developers 2 More music Get your i. Tunes library on Android TV, plus music from Google Play Music, You. Tube Music and Spotify 3 A better Assistant Better voice recognition, home automation, shopping and custom routines 4 Cast (almost) anything 1000+ Chromecast-enabled apps, cast from a browser or mirror your phone

Proprietary + Confidential vs Amazon Fire TV 1 Watch You. Tube Enjoy all your favorite videos on almost any topic on Android TV 2 Variety of apps Over 3, 000 apps for movies, live tv, music, games and more 3 Speak like a human You can speak like a human to the Google Assistant, and it will give you a natural, correct response 4 Works with Google Integration with Google Search, Gmail, Maps and more gives the most correct responses

Proprietary + Confidential vs Roku 1 Your personal Assistant Android TV has the Google Assistant built-in 2 Content-first interface The Android TV interface places your content, from multiple channels, front and center 3 Do more Access your photos and calendar, get answers about shows and movies, get traffic information and much more 4 A hub for your smart home Dim the lights, start a load of laundry, see what the kids are up to—without leaving your couch

Proprietary + Confidential Built for the future of entertainment Android TV provides customers with a modern and intuitive approach to TV that provides more value than just watching content. It’s an all in one, entertainment hub. ● ● ● ● Easy to set up—all you need is a Google account Content-first interface built for TVs Intelligent Google Assistant built-in Over 3, 000 apps Intelligent content recommendations Integration with Google services Automatic updates Access to your favorite movies, music, games and apps

Proprietary + Confidential Key takeaways

Selling Android TV Proprietary + Confidential

Proprietary + Confidential How consumers buy TVs Timing Drivers Opportunities When do customers start looking and how long do they take? What is driving them to look and how are they making their decisions? How can we use this information to position Android TV?

Proprietary + Confidential Timing 4 years average new TV purchase 1 -2 months time to make a purchase decision 45% of purchases involve both in-store visits and online research Understanding Path to Purchase for Television Buyers, 2016 Info. Scout

Proprietary + Confidential Drivers 49% are replacing an old TV 50% choose a brand because of price 26% choose a brand because of features Understanding Path to Purchase for Television Buyers, 2016 Info. Scout

Proprietary + Confidential Opportunities 80% remain undecided until day of purchase 40% use their smartphone in store 25% say the sales associate was important to their decision Understanding Path to Purchase for Television Buyers, 2016 Info. Scout

Proprietary + Confidential Sales process overview 1. Ask discovery questions 1. Identify the customer’s interests and needs 3. Match features to interests and recommend a solution

Proprietary + Confidential 1. Ask discovery questions Ask open-ended questions like: How many smart home devices do you have? What do you like to watch on TV? What room will the TV be in? What streaming apps do you use? What other questions would you ask?

Proprietary + Confidential 2. Identify interests and needs Watching cake decorating on You. Tube Controlling their smart home Streaming Netflix and HBO GO shows Watching live sports and the local news Renting the latest movies Learning about new actors and directors Watching music videos What else?

Proprietary + Confidential 3. Match features to interests Interests With Android TV you can. . . 1. Watching cake decorating on You. Tube A. . use the built in Google Assistant to play and discover content, get answers and control your smart home devices. 1. Renting the latest movies A. 1. Controlling smart home products . . . download apps from the Google Play store to stream shows and movies, live sports and news, or your favorite music. B. 1. Watch live sports and the local news . . . play videos from You. Tube and get suggestions for new content. A. . rent or purchase the latest movies and TV shows from Google Play Movies.

Proprietary + Confidential Match features to interests - Answers Interests With Android TV you can. . . 1. Watching cake decorating on You. Tube A. . use the built in Google Assistant to play and discover content, get answers and control your smart home devices. 1. Renting the latest movies A. 1. Controlling smart home products . . . download apps from the Google Play Store to stream shows and movies, live sports and news, or your favorite music. B. 1. Watch live sports and the local news . . . play videos from You. Tube and get suggestions for new content. A. . rent or purchase the latest movies and TV shows from Google Play Movies.

Meet your customers Proprietary + Confidential

Proprietary + Confidential Customer Types 1 Beginner/technophobe Usually replacing an older television, these customers don’t know what brand of TV they want and may be intimidated by technology. What they need Something easy to set-up and use that will make life a little easier. Why Android TV? What would you show them?

Proprietary + Confidential Customer Types 2 Modern families Open to bringing new technology into their home if it makes life easier and allows for more family time. What they need Looking for an easy entertainment solution that has something for everyone and can help them stay organized. Why Android TV? What would you show them?

Proprietary + Confidential Customer Types 3 Early tech adopter Heavy researcher and online review reader, these customers want a TV with the latest features. May already be in the Google ecosystem. What they need Something that has the latest, best-in-class features that can help them control their smart home devices. Why Android TV? What would you show them?

Proprietary + Confidential Customer Types 4 Switchers Have tried other platforms, but they are willing to try something new if it has more features or works better. What they need Interested in a TV that works with the other Google services they already use. Why Android TV? What would you show them?

Proprietary + Confidential Activity: Pitch the customers

Proprietary + Confidential Meet Carrie “I just moved into my own apartment without roommates. I’m excited to be in control of the remote. I’m a sci-fi fan and love to watch the latest movies and TV shows. I also like to play games and watch tutorials on You. Tube when I get stuck. ” What’s your pitch?

Proprietary + Confidential Carrie “I just moved into my own apartment without roommates. I’m excited to be in control of the remote. I’m a sci-fi fan and love to watch the latest movies and TV shows. I also like to play games and watch tutorials on You. Tube when I get stuck. ”

Proprietary + Confidential Meet the Williams family “Our family is big, with kids ranging from two to sixteen. It’d be great if we could find something for everyone. It’d also be great if it could help us with homework, schedules and getting dinner on the table. ”

Proprietary + Confidential The Williams family “Our family is big, with kids ranging from two to sixteen. It’d be great if we could find something for everyone. It’d also be great if it could help us with homework, schedules and getting dinner on the table. ”

Proprietary + Confidential Key takeaways

Overcoming objections Proprietary + Confidential

Proprietary + Confidential Overcoming objections 1 It’s easier to just use a Chromecast to cast content from my phone. 2 I won’t buy an Android TV because I need to be able to watch live sports and local news. 3 It’s too hard to find what to watch with all the different apps out there. 4 I like having a remote and being able to flick through channels. 5 The TV brand I want doesn’t come with Android TV.

Proprietary + Confidential Overcoming objections 1 It’s easier to just use a Chromecast to cast content from my phone. 2 I won’t buy an Android TV because I need to be able to watch live sports and local news. 3 It’s too hard to find what to watch with all the different apps out there. 4 I like having a remote and being able to flick through channels. 5 The TV brand I want doesn’t come with Android TV. The content-focused Android TV interface and Google Assistant make it easier to discover the shows, movies, music and content you want. Plus, it has Chromecast built in, so you can still cast from your phone.

Proprietary + Confidential Overcoming objections 1 It’s easier to just use a Chromecast to cast content from my phone. 2 I won’t buy an Android TV because I need to be able to watch live sports and local news. 3 It’s too hard to find what to watch with all the different apps out there. 4 I like having a remote and being able to flick through channels. 5 The TV brand I want doesn’t come with Android TV. You can watch local news and get more access to live sports through apps in the Google Play Store on Android TV.

Proprietary + Confidential Overcoming objections 1 It’s easier to just use a Chromecast to cast content from my phone. 2 I won’t buy an Android TV because I need to be able to watch live sports and local news. 3 It’s too hard to find what to watch with all the different apps out there. 4 I like having a remote and being able to flick through channels. 5 The TV brand I want doesn’t come with Android TV. With the Google Assistant built in, Android TV uses artificial intelligence to help you discover content based on your interests and makes it easy to access on the homescreen.

Proprietary + Confidential Overcoming objections 1 It’s easier to just use a Chromecast to cast content from my phone. 2 I won’t buy an Android TV because I need to be able to watch live sports and local news. 3 It’s too hard to find what to watch with all the different apps out there. 4 I like having a remote and being able to flick through channels. 5 The TV brand I want doesn’t come with Android TV comes with a remote that lets you browse through content on the homescreen, or use your voice to find exactly what you’re looking for.

Proprietary + Confidential Overcoming objections 1 It’s easier to just use a Chromecast to cast content from my phone. 2 I won’t buy an Android TV because I need to be able to watch live sports and local news. 3 It’s too hard to find what to watch with all the different apps out there. 4 I like having a remote and being able to flick through channels. 5 The TV brand I want doesn’t come with Android TV. Top TV manufacturers use Android TV, or you can purchase an Android TV set top box to turn any TV into an Android TV.

Android TV FAQs Proprietary + Confidential

Android TV FAQs 1. How is this different from Chromecast? 2. Do I need a live internet connection? 3. Am I able to download apps like Netflix or Hulu? 4. Do I need to create a Gmail or Google account to enjoy Android TV? 5. Am I able to customize the home screen? 43

Proprietary + Confidential How is this different from Chromecast? Android TV has Chromecast built into its core, so casting works the same way, but it’s even better. All your content is organized so it’s easier to find what you want and discover new content. Proprietary + Confidential

Proprietary + Confidential Do I need a live internet connection to enjoy Android TV? Yes, you do need internet to access the features of Android TV. For the best streaming quality, we do recommend a minimum of 2 mb, and for HD content, you will need a minimum 4 mb broadband speed. Proprietary + Confidential

Proprietary + Confidential Am I able to download apps like Netflix or Hulu? Yes. With Android TV, you are able to download and enjoy apps like Netflix and Hulu, along with over 3, 000 apps from the Google Play Store that are designed specifically for TV. Proprietary + Confidential

Proprietary + Confidential Do I need to create a Gmail or Google account to enjoy Android TV? You do not need a Google or Gmail account to use Android TV. Proprietary + Confidential

Proprietary + Confidential Am I able to customize the home screen on Android TV? Yes! You are able to customize the home screen in three ways: Favorite Apps Users can add, remove and reorder favorite apps Play Next Users can long-press on content and move it up to the “Play Next” row Reorder Channels Users can change the order of channels that appear after the “Play Next” row Proprietary + Confidential

Proprietary + Confidential Key takeaways

Questions? Proprietary + Confidential