ITS ALL ABOUT MEMBERSHIP BARBARA RISHER WELCH PDG
IT’S ALL ABOUT MEMBERSHIP!!! BARBARA RISHER WELCH, PDG Regional Rotary International Membership Coordinator ZONE 24
“EACH ROTARIAN: REACH ONE, KEEP ONE”
ROTARY MEMBERSHIP Ø RECRUITMENT Ø RETENTION Ø ORGANIZING NEW CLUBS (OVERLAP AREA IS MEMBERSHIP GROWTH & DEVELOPMENT)
DISTRICT 5280 5 YEAR MEMBERSHIP TREND
2009 -2010 Membership Goals üMinimum of at Least Net One New Member Per Club üMinimum of 80% Retention Rate at Club Level üMinimum of 1 or 2 New Clubs Per District
DISTRICT 5280 CLUB SIZE DISTRIBUTION
3 YEARS POSITIVE GROWTH
MOST RECENT CLUBS CHARTERED
% WOMEN IN DISTRICT 5280 • % women worldwide =15. 26% • % women in D 5280 = 28%
Why is Membership Growth Important? DO WE NEED NEW MEMBERS?
More Members Means üFresh ideas & new energy üIncreased capacity for service üGreater support for TRF üFuture of Rotary ensured
MEMBERSHIP GOALS WHERE IS THE DISCONNECT ?
ROTAPHOBIA THE FEAR OF ASKING SOMEONE TO ROTARY
Membership…. . How important do we think it is?
Percent of Membership (Years in Rotary) Less than 1 year 1 -2 years 3 -5 years 6 -10 years or more 10% 14% 17% 40% 41% have been a Rotarian for less than 5 years! 19%
THE PERCEPTION OF ROTARY BY NON-ROTARIANS ØBUSINESS MEN ØELITE ØSECRETIVE ØWEALTHY ØLARGELY BASED ON FORMER RULES ØNOT “SEXY” ØNOT “TRENDY” ØINFLEXIBLE ØNOT SURE THAT WOMEN ARE ALLOWED IN ØASSOCIATED WITH FREE MASONS
THIS ISN’T YOUR GRANDFATHER’S ROTARY CLUB CHANGING THE FACE OF ROTARY
BE FLEXIBLE !!!!!!
WHAT LOSS RATE IS OK? ? 10% per year? 16% per year? 30% over 2 years?
LOSSES Out the Back Door 7/07 87 13 Existing mbrs terminated mbrs 74 existing active 16 New mbrs inducted 14 15% Attrition New mbrs active 7/08 Bring in 16 to grow 1 88 # members 2 New mbrs term
RETENTION – A GOOD SYMPTOM! TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY: 1. Moved/Business Transfer 2. Business pressure 3. Health/Personal 4. Not Enough Value/Disinterest 5. Attendance Requirements
HOW TO KEEP ‘EM! STEP BACK, TAKE A GOOD HONEST LOOK AT YOUR CLUB
STRONG CLUBS…have • Long-range goals • Annual goals • Assemblies • Communication • Leadership continuity • Engagement • Fellowship • Training
CATCH AND DON’T RELEASE! MEMBER SATISFACTION QUESTIONNAIRE
SIX RETENTION IDEAS • • • INFORM INVITE INDUCT ORIENT EDUCATE INVOLVE
IS NETWORKING O. K. IN ROTARY?
On Networking………. . “ …if new or increased business comes as the natural result of friendship created in Rotary, it is the same normal development that takes place outside of Rotary as well as inside, so it is not an infringement on the ethics of Rotary membership. ” Past RI President Cliff Dochterman, ABCs of Rotary, p. 19 -20
WHY SOCIAL NETWORKING? @ u C ary t Ro
• • HOW CAN WE USE IT? Facebook – fastest growing site – 55+ Twitter – average 42 90% Adults on-line 73% have read blog 45% started own blog 39% subscribe to RSS Feed 57% have joined social network 83% have watched videos
How Pertinent to Rotary? End Polio Now We're on Twitter! Follow us @endpolionow Rotary Global History Fellowship (RGHF) http: //twitter. com/rotary http: //twitter. com/dcrotary http: //zones 25 -26 membership. blogspot. com/
Change The Way We Recruit § Aging has changed (60 is the new 40) § “Age Down & Tech Up” § Engage all ages in club activities, including families § Web site up to date § Emphasis on networking § Deemphasize attendance req.
Do Our Clubs Reflect Our Communities? üProfession (Classification Survey) üDiversity (Gender, Ethnicity) üCulture (New ideas and projects) üAge (Future of Rotary) www. city-data. com
Generations
Aim for 20% - 50% Membership Increase in 12 months! It Doesn’t Get Much Easier Than This! www. clubinaclub. com
We cannot do everything at once, but we can do something at once - Calvin Coolidge -
Club Membership Recognition • RI Membership Development and Extension Award (901) – due 5/15/10 • RI Recognition of Membership Development Initiatives (421 and 422) - due 4/15/10 to DG • Recognition of Smaller Club Membership Growth (416) New! - due 5/15/10 • Presidential Citation (900 A) - due 3/31/10
JUST ASK……. Barbara Risher Welch, PDG Regional Rotary Int’l Membership Coordinator Zone 26 brisherwelch@aol. com
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