- Slides: 19
ITM – INTOURMARKET 2007… What is it? • • 2 nd International Trade Fair for Tourism 18 – 21 March 2007 Crocus Expo international exhibition center, Moscow, Russia Organizers: – Expo. Tour – Interregional Fund for Sustainable Development of Tourism – Exhibition company EUROEXPO Best time! Best venue! Great experience in organizing!
ITM - INTOURMARKET is supported by Federal Agency for Tourism of Russian Federation Federal Agency of the Air Transport JSC “Russian Railways” Federal Service of Supervision in the Sphere of Transport Administrative Board of the President of Russian Federation Russian Union of Tourist Industry Enterprises Russian Hotel Association ITM has professional partners!
Organizing committee of ITM G. Poltavchenko Plenipotentiary Representative of the Russian Federation President in the Central Federal District B. Gromov Governor of Moscow region V. Strzhalkovski Head of the Federal Agency for Tourism A. Agalarov JSC “Crocus-international", Moscow O. Dolzhenko Committee for tourism of Moscow region L. Zabrodskaya Administration of Irkutsk region L. Isakovich Interregional Fund for sustainable development of tourism V. Kantorovich “KMP-group“, Moscow S. Mitin Ministry of agriculture of Russia V. Mikhailenko Administration of Caucasian Mineral Waters A. Neradko Federal service for transport supervision of Russia L. Pauzin Ministry of foreign affairs
Organizing committee of ITM V. Pakhomkov Committee for tourism of Saint-Petersburg A. Pakhomov Department for complex development of health-resorts and tourism of Krasnodar A. Pochinok Deputy Plenipotentiary Representative of the President of the Russian Federation in the Southern Federal District S. Ryaskov Association “Big Volga“, Astrakhan S. Sadkov JSC «Euroexpo» V. Soluyanov Administrative Board of the Russian Federation President V. Shamakhov Federal custom service of the Russian Federation N. Shengelia Federal agency for tourism of the Russian federation E. Sheremetieva Association of Small historical towns of Russia, Uglich N. Shipil Federal agency for air transport of the Russian Federation S. Shpilko Russian Union of tourist industry R. Yulgushev Russian Hotel Association V. Yakunin JSC “Russian Railways"
Working group of ITM А. Aliev Federal agency for Tourism of the Russian Federation К. Anisimov JSC «Euroexpo» К. Buryi Centre of transport services Ltd. I. Golubev Company «RFR-Tourinfo» L. Isakovich Interregional Fund for sustainable development of tourism I. Kalashnikov Tourbusiness magazine V. Kantorovich "КМP-group" Moscow I. Lyakhovich Committee for tourism of Moscow region S. Mikhailov JSC “Russian Railways” М. Parnev Federal service for transport supervision of Russia М. Strigun Group of Exhibition companies Euroexpo - MSI А. Tevelev Interregional Fund for sustainable development of tourism V. Toulich Group of Exhibition companies Euroexpo - MSI I. Turina Russian community of tourist industry A. Ukharov Federal agency for Tourism of the Russian Federation V. Sharov Travel company «Vladinvesttour» S. Shpilko Russian community of tourist industry R. Yulgushev Russian Hotel Association
Mission of ITM - INTOURMARKET • to integrate Russia into international tourism • to increase quality of tourist services • to raise public awareness about travel and tourism • to support development of all kinds of tourism • to present investment opportunities in tourism infrastructure TOURISM is ALL OVER THE WORLD!!! LET’S PROVIDE IT!
Why CROCUS EXPO? 2 high quality equipped pavilions (12 halls): - Gross fairgrounds more than 95 000 sq. m. - Net fairgrounds about 50 000 sq. m. - Conference halls and negotiating rooms - All-inclusive services: bank, exchange, info bureau, medical service, food court, cafe, restaurants, customs, loading service
Why CROCUS EXPO? Easy to get to: – by subway (the closest stations are "Tushinskaya", "Planernaya", "Molodezhnaya") – by car (the inner side of MCAR(65 km); free parking for 12 000 cars – free shuttle buses from the subway station “Tushinskaja" – special shuttle buses from the main hotels of Moscow
Main sections of ITM • Leisure and travel • Business travel and MICE • Hotels and accommodation restaurant services • Transport • SPA, wellness, beauty & health tourism • Insurance & banking • IT-solutions for tourism and transport • Museums & national parks, cultural tourism • Training & Education in tourism • Maps, brochures and guide books for travel industry • Press & media adventure holidays, children’s leisure, city & sightseeing tourism, club holidays, cruises, summer travel, ecotourism, language courses, safaris, sport and extreme tourism, sun destinations, winter travel airlines car rental railway tours river tours
Participation in ITM • Registration fee: 350 EUR: – – – catalogue entry entrance tickets exhibitor badges power connection and consumption (10 k. W) free transfer to the exhibition - metro station ”Tushinskaja” • Unequipped exhibition space: 190 EUR / sq. m. • Equipped exhibition space: 220 EUR / sq. m.
Results of ITM 2006 • • 790 exhibitors 50 countries 71 Russian regions Total exposition of 18 000 sqm. About 70 000 of specialists participated at ITM Wide media campaign Full ranged of Business Program Hosted Buyers program
Results of ITM 2006 Exhibitors’ satisfaction: – 86% of all exhibitors were satisfied or very satisfied with participating at ITM – 83% of all exhibitors were satisfied or very satisfied with regional profile of the visitors Visitors’ satisfaction: – 90% of all visitors were satisfied or very satisfied with ITM – 94% of all visitors were satisfied or very satisfied with exhibitors they’ve met at ITM
Results of ITM 2006 Exhibitors’ structure 100 % 50 % Visitors’ structure 0% 0% 39 50 % 24 Tour operators 30 8 Accommodation 21 72 Travel agencies Regional and national tourism 3 offices 12 6 Transport, transfer 1 Mass Media 100 % 2
Results of ITM 2006 • ITM is for professionals: – Hosted Buyers Program: 151 companies from 59 Russian cities were chosen to participate in this program – 3 days for pure business (professionals visitors only)
Results of ITM Within the framework of the exhibition the following significant events and actions have taken place: – A intergovernmental cooperation agreement about tourism between the governments of Russia and Kyrgyzstan has been signed – Session of the Council on tourism of the CIS countries – Session of the Russian-Japanese working group on tourism – Session of the Regional Council of RST – 6 -th accounting conference of the Russian Hotel Association – Seminars, trainings and conferences on actual topics for tourist community – Presentations
Goals of ITM 2007 • Positioning of an exhibition as the largest specialized tourist spring forum for professionals • Increase of 40 % in the exhibition area (up to 25, 000 sq. m. – for this purpose the organizers booked pav. 2, halls 5, 7 and 8 at IEC Crocus Expo) • Increase in quantitative structure of exhibitors, improvement of qualitative structure of exhibitors • Improvement of qualitative structure of visitors • Improvement of service for both exhibitors and visitors
Strategy for ITM 2007 1). Wide advertising and PR campaign: – Specialized and mass printed mass media(75 magazines and newspapers); – Outdoor ads; – Radio; – TV; – Direct post mail using own databases (130 000 addressees); – E-mailing using own databases (100 000 addressees); – Strengthened Internet advertising (40 web sites); – Presentations organized in different countries for potential exhibitors’ attraction; 2). The realization of the Hosted Buyers program (1000 people) in accordance with the wishes of this program participants 3). The integrated complex of events and efforts for service improvement (easiness of getting to the exhibition center, the organization of post delivery at the exhibition, internet-café, functional presscenter) 4). The development of a business program, promoting the effective dialog of tourism community 5). The development of a preferences program for existing and potential exhibitors
Contacts of ITM – INTOURMARKET +43 1 230 85 35 [email protected] com http: //www. itmexpo. ru/en/