ITCM to APM from a Software Licensing Perspective

ITCM to APM from a Software Licensing Perspective Connecting the dots from automated software discovery to asset management Kristy Stroud Acxiom Corporation © 2011 Acxiom Corporation. All Rights Reserved.

Agenda • Biography • Acxiom Overview • Abstract • High Level Overview • Use Case • Summary CONFIDENTIAL – FOR INTERNAL USE ONLY

Biography Kristy Stroud, Software Asset Manager 15+ years experience in the IT industry with focus specifically on software strategy for the past 12 years, of which the last 3 years have been focused on the plan, design, and implementation of Acxiom’s IT asset management program. > ITIL V 3 Foundation Certified > IAITAM CSAM CONFIDENTIAL – FOR INTERNAL USE ONLY 3

Acxiom Corporation § Acxiom is a recognized leader in technology and marketing services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. § Our primary focus areas include: § Marketing Services - Solutions to identify your best customers, reach them effectively, and strategically manage relationships. § Information Management - Highly optimized Information Management Services designed to reduce risk, increase flexibility and deliver economic value. § Risk Mitigation Solutions - Make smarter decisions and mitigate your risk with advanced, information-based background screening and identity solutions. CONFIDENTIAL – FOR INTERNAL USE ONLY 4

Acxiom Corporation IT Environment ~12, 000 workstations ~ 30, 000 servers (physical and virtual) ~ 35 mainframes ~ 35, 000 software licenses ~ 640, 000 software titles CONFIDENTIAL – FOR INTERNAL USE ONLY 5

Acxiom IT Asset Management Tools − Asset Repository • CA Asset Portfolio Manager (APM) • Software Compliance Manager (Sw. CM) − Asset Discovery Agent • CA IT Client Manager • Microsoft System Center Configuration Manager (SCCM) − CMDB • CA Service Desk/CMDB − Change Management • CA Service Desk CONFIDENTIAL – FOR INTERNAL USE ONLY 6

Abstract > Tracing software from the point of automated discovery through Software Compliance Manager and then as a managed asset in APM. > Where we were • We understood ownership via purchases and audits and knew we had discovery tools implemented that were reporting inventory data but didn’t fully understand how the 2 connected together. Connecting the dots enabled us to better understand the whole process and gain value from the IT asset management program. 7

High Level Overview Model SW Asset APM License Product Sw. CM Content Signature CA Client Automation ery cov Dis PC PC Server 8

Use Case > Software entitlements are procured and a Software Asset is created in APM • Related Software License shell is automatically created in Sw. CM > Update shell Sw. CM license with relevant information > Validate software discovery signature categorization 9

Software is procured and Software Asset is created in APM Model SW Asset APM License Product Sw. CM Content Signature CA Client Automation 10

Complete available software license information in Sw. CM > Shell software license is created in Sw. CM with the following options • License Purchases, Product Rights, Usage Rights, Documentation, and License Keys Product Rights is the key that links to software discovery 11

Sw. CM Product Rights Model SW Asset APM License Product Sw. CM Content Signature CA Client Automation 12

Validate software discovery signature categorization > Software signatures are presented in Sw. CM under the inventory tab. > Signatures that do not have associated content will show up in the “Unknown” category. > Signatures with associated content will either be in the “Managed” or “Unmanaged” category. 13

Signatures without associated content • Manufacturer’s managed by the CA Content Team will be automatically moved as new content is published. • Those that are not managed by the content team will have to be manually moved to the appropriate category. Model SW Asset APM License Product Sw. CM Content Signature CA Client Automation 14

Unmanaged Software Titles Signatures that have been moved to the unmanaged category and not linked to a licensable software title Model SW Asset APM License Product Sw. CM Content Signature CA Client Automation 15

Managed Software Titles These are managed titles discovered within your environment and associated with a Sw. CM Product. 16

Discovered Signatures associated with Sw. CM Product SW Asset Model APM License Product Sw. CM Content Signature CA Client Automation 17

Software Discovery to Managed Software Asset CA Client Automation Signature APM Model Asset Microsoft Office Enterprise Microsoft Office Professional Plus 2007 12. 0. 6425. 1000 Sw. CM License Microsoft Office Enterprise ID 1001180 Product Signature Microsoft Office 2007 (12. 0) Professional Plus Microsoft Office Professional Plus 2007 12. 0. 6215. 1000 Signature Microsoft Office Professional Plus 2007 12. 0. 4518. 1014 Product Microsoft Office Access 2007 (V 12. 0) Model SW Asset License Product Content Signature Product Microsoft Office Excel 2007 (V 12. 0) APM Sw. CM CA Client Automation Product Microsoft Office Word 2007 (V 12. 0) 18

Special Considerations > Signatures in Unknown category need to be continually managed. > Consideration needs to be given for multiple sources of discovery data. > Challenge to segregate ownership of discovered software. > Usage rights and license terms should dictate Sw. CM license management strategy • Standard desktop installs – Microsoft Office • Licensable title may not be discoverable – Client Access License (CAL) • Non-licensable titles appear as licensable – Client license to access licensed product – Free-ware 19

Summary > Software License/Assets are tied to Products which relate to Signatures > Understanding how the tools work together adds value to your IT Asset Management program Model SW Asset APM License Product Sw. CM Content Signature CA Client Automation ery cov Dis PC PC Server 20

THANK YOU. Questions? Kristy Stroud Software Asset Manager Kristy. Stroud@acxiom. com © 2011 Acxiom Corporation. All Rights Reserved. CONFIDENTIAL – FOR INTERNAL USE ONLY