ITALTEC CONSULTING Italys Bridge To India VARESE INTERNATIONAL

ITALTEC CONSULTING Italy’s Bridge To India VARESE INTERNATIONAL MEETINGS 2005 VARESE MEETS INDIA PRESENTATION ON TOOLS OF MARKET RESEARCH & MARKETING IN INDIA BY DOTT. JACOB ROSE, DIRECTOR, ITALTEC CONSULTING PVT LTD, NEW DELHI www. italteconline. biz 1

ITALTEC CONSULTING Italy’s Bridge To India Tools of Market Research and Marketing for the Indian Market www. italteconline. biz 2

ITALTEC CONSULTING Italy’s Bridge To India MARKET RESEARCH www. italteconline. biz 3

ITALTEC CONSULTING Italy’s Bridge To India TYPES OF MARKET RESEARCH • Primary Research • Secondary Research www. italteconline. biz 4

ITALTEC CONSULTING Italy’s Bridge To India PRIMARY RESEARCH Primary Research is the research conducted for a specific purpose www. italteconline. biz 5

ITALTEC CONSULTING Italy’s Bridge To India TOOLS OF PRIMARY RESEARCH • • • Personal Interviews Focus Groups Telephonic Interviews Discussions with experts Data collection from competitors, customers, distribution channels and influencers. www. italteconline. biz 6

ITALTEC CONSULTING Italy’s Bridge To India SECONDARY RESEARCH Secondary research is information that already exists somewhere. It may be a study, a group of articles on a topic, or demographic or statistical data gathered by someone else. www. italteconline. biz 7

ITALTEC CONSULTING Italy’s Bridge To India TOOLS OF SECONDARY RESEARCH • • • Libraries and other public information centers Books and business publications Magazines and newspapers Trade associations Data from published sources from Government departments, Industry and Trade Associations, Chambers of Commerce • Research agencies and Databanks www. italteconline. biz 8

ITALTEC CONSULTING Italy’s Bridge To India MARKETING TOOLS IN INDIA www. italteconline. biz 9

ITALTEC CONSULTING Italy’s Bridge To India The common marketing tools used in India are: Print Media Electronic Media www. italteconline. biz 10

ITALTEC CONSULTING Italy’s Bridge To India PRINT MEDIA • • • Newspapers Magazines Product Literature Brochure Boards & Signages www. italteconline. biz 11

ITALTEC CONSULTING Italy’s Bridge To India ELECTRONIC MEDIA • • • Television Radio Telephones Mobile phones Internet E-mails www. italteconline. biz 12

ITALTEC CONSULTING Italy’s Bridge To India Typical Marketing Channels in India www. italteconline. biz 13

ITALTEC CONSULTING Italy’s Bridge To India Marketing Channels for FMCG & Consumer Goods www. italteconline. biz 14

ITALTEC CONSULTING Italy’s Bridge To India Manufacturer Carrying and forwarding agent Distributor Retailer Customer www. italteconline. biz 15

ITALTEC CONSULTING Italy’s Bridge To India Marketing Channels for Industrial goods www. italteconline. biz 16

ITALTEC CONSULTING Italy’s Bridge To India Manufacturer Distributor/ agent Stockist Customer www. italteconline. biz 17

ITALTEC CONSULTING Italy’s Bridge To India The distribution chain is much shorter for Industrial products and the manufacturer and its agent is in direct touch with the customer to understand their needs and requirements. www. italteconline. biz 18

ITALTEC CONSULTING Italy’s Bridge To India Thank You www. italteconline. biz 19