IT Trend Net App Net App Confidential Internal

IT Trend와 Net. App 전략 전국섭이사 Net. App Confidential - Internal Use Only 1

External Storage Market Share from IDC 4

CY 10 WW Storage Market Share - Revenue 2010 External Storage Revenue Market Share Vendor Revenue ($M) Share Net. App $2, 352. 3 13. 4% EMC $5, 173. 5 29. 5% IBM $2, 275. 7 13. 0% HP $1, 909. 5 10. 9% Dell $1, 471. 7 8. 4% Other $4, 362. 2 24. 9% Total $17, 544. 8 Source: IDC, Mar 2011 Net. App Confidential – Limited Use

CY 10 WW External Storage Market Share – Revenue EMC 29. 5% Net. App 13. 4% IBM 13. 0% HP 10. 9% Dell 8. 4% Net. App Confidential – Limited Use Source: IDC, Mar 2011

CY 10 WW Storage Market Share - Capacity 2010 External Storage Capacity Market Share Vendor Petabytes Share Net. App 1, 715. 3 18. 9% EMC 2, 618. 3 26. 9% HP 1, 171. 9 12. 2% IBM 1, 029. 7 10. 7% Dell 803. 4 8. 3% Other 2, 299. 9 23. 9% Total 9, 638. 4 Source: IDC, Mar 2011 Net. App Confidential – Limited Use

CY 10 WW External Storage Market Share – Capacity EMC 26. 9% Net. App 18. 9% HP 12. 2% IBM 10. 7% Dell 8. 3% Net. App Confidential – Limited Use Source: IDC, Mar 2011

EMC의 Net. App 견제… Why taunt your enemy in this way? This is the second time that EMC has played such a seemingly childish and mischievous trick…. .

CY 10 KR External Storage Market Share % Share Compellent Sun 3. 59% Dell 3. 09% Other Suppliers Fujitsu. Isilon 4. 33% 1. 71%0. 96% 3 PAR 0. 00% 0. 07% Net. App 4. 48% EMC 34. 67% HP 12. 63% IBM 13. 60% Hitachi 20. 87% Net. App Confidential – Limited Use Source: IDC, Mar 2011

CY 10 KR External Storage Market Share % Compellent Share Other Suppliers Fujitsu. Isilon 3. 73% 1. 61%0. 79% Sun 4. 31% 3 PAR 0. 00% 0. 09% Dell 5. 26% EMC 30. 06% Net. App 6. 06% HP 18. 59% Hitachi 17. 27% IBM 12. 23% Net. App Confidential – Limited Use Source: IDC, Mar 2011

FY 12 Korea Imperatives & Goal

FY 12 Korea Imperatives ¡ 12 in 3 Ø Targeted to 12% Market Share within 3 years (FY 14) Ø Within FY 12 Target of 6. 7% ¡ Be in all deals Ø Account Segmentation Ø Drive MSE market with Distributors Ø Accenture Ø Increase productivities by SSI, Sellbytel ¡ No. 1 in Cloud Ø Focus on SKT, LG U+ Ø Work with Cisco, VMWare, Citrix, MS, SAP and their Channels Ø Another opportunities with SP (SKT) Net. App Internal Use Only 13

Net. App Korea Organization Chart Country Manager Baiksoo Kim Sales Analyst Yunkyoung Jung Sales Manager CDM IBM Alliance TESO Manager Alex Hwang Kooksub Chun SH Chang Jay Lee Marketing Mgr China/Kor FS Mgr Finance Mgr APAC Sales OP Mgr Sunghwa Lee Mike Kim Sangwoo Ryu Joon Choi Lead Generation FSE WPR AP Comp Mgr Youngtae Yoon Bandi Yeo Jungbok Lee PBM Hayang Choi OEM Acct Exe. Bom. Seok Seo Ent. Team Leader SE Team Leader Anthony Lee CSE Team PS Team Leader Jong. Ryul Kim Jeongsoo Kim David Choi Enterprise Acct MSE Acct SE SE & Sol Mktg PSC Jungwoo Song Sung. Ho Bae Woonyoung So Sungtai Kim Sangmo Hong SE TPA - SE PSC Enterprise Acct MSE Acct Se. Eui Jang Tongseob Kim Kyosung Kim Gang. Min Park Sung. Soo Kang Enterprise Acct MSE Acct TBH, Jun FY 12 Sang. Hyun Bae Enterprise Acct MSE Acct TBH, Jun FY 12 TBH SE TPA - PS PSE Chris Kang Myoungjin Kim Hyuk Lew SE PSE KC Seo Jake Kim SE PSE TBH (Aug FY 12) Youngjin Huh Na. Hae Han ¡ Korea Total : 41 (33 + 8) ¡ Sales Team Total : 13 – Country Manager : 1 – Sales Analyst : 1 – Sales Manager : 1 – CDM : 1 – IBM Alliance : 1 – Field Sales Rep : 9 (incl. TBH) ¡ TESO Team Total : 18 – TESO Manager : 1 – PBM: 1 – SE : 8(incl. TBH) – ESM/PSC/PSE : 6 – TPA-SE : 1 – TPA-PS : 1 ¡ Marketing Team Total : 1+1 – Marketing Manager : 1 – Lead Generation **: (1 ) Net. App Confidential - Internal Use Only AP Sales Comp Serra Yoon ¡ Field Support Team : 2 – China / Korea FS Manager : 1 – FSE : 1 ¡ Finance Manager : 1 ¡ WPR **: (1 ) ¡ APAC Sales Operation : 3 – APAC Sales Operation Mgr : 1 – APAC Compensation Mgr : 1 – APAC Sales Compensation : 1 ¡ OEM Acct: 1 14

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