IT EXPO SIP Trunking Workshop Broad Works SIP

IT EXPO – SIP Trunking Workshop Broad. Works SIP Trunking Overlay Services 10/6/2010

Integrated Access – SIP Trunk: Feature Breakdown PSTN Softswitch Broad. Works Application Server IP Core SBC DSL Managed Router LAN Segment IP PBX . . . • Provides standard access trunk functionality via SIP • CPE is typically an IP PBX • Managed Router (typically the same IAD) is used as a demarcation point only and does not conversion of voice or signaling • Broad. Works delivers: – POTS features for trunks (typically only caller ID, hunting) – Enhanced Overlay Features to IP PBX handset with DIDs Integrated Access – Line/Trunk 2 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

SIP trunk as plug-and-play as ISDN • SIP Trunking Support Program – SIPconnect 1. X Certification – IP PBX interop program • Comprehensive test plans and documented configurations • BD relationships with IP PBX vendors • Over 30 different IP PBXs successfully interop by Broad. Soft and our customers • Longer Term – We are leading the efforts around defining SIPconnect 1. 1 • On the SIP forum board • Our specifications contributed to the technical working team – Strict SIPconnect compliance testing 3 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Feature for Business Connectivity • Broad. Works supports the ability to drive network-based “features” to individual DIDs: – Works with business lines connected to phones, and business trunks and SIP trunks when the phones have DIDs – Works for Virtual DIDs when end customer has Key System or does not have DIDs on a PBX • Broad. Works also supports the ability to provide “group” features to an enterprise as a whole – Examples include: Conferencing, Site-level Rerouting, Bursting • Carriers typically take these features and build “add-on” services for their integrated access offerings 4 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Top Overlay Features for Business Connectivity • Business Continuity (Call Rerouting) • Simultaneous Ring • Broad. Works Anywhere • Remote Office • Hosted Telecommuter • Salesforce. com (CRM) Integration • Video telephony and conferencing 5 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Feature: Business Continuity • Business Continuity is comprised of the following functionality: – Incoming call routing (Call Forwarding Always, Call Forwarding Unreachable, etc. ) – Other functions such as Sim Ring, Remote Office, etc that promotes work outside of the office • Broad. Works support many different types of call forwarding – generally broken down into two categories – User-Level – Individual users (DIDs) have control over how incoming calls are forwarded – Site-Level – A site administrator has control over how all incoming calls to a site (SME) are forwarded • Business Continuity Call Forwarding Types Supported – – 6 Call Forwarding Always (Pilot # and DIDs) Call Forwarding No Answer (Pilot # and DIDs) Call Forwarding Unreachable (Trunk Group) 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Call Forwarding Unreachable (Trunk Group) • Included in standard Trunk Group Functionality Unreachable Destination SNMP Alarm • Ability to reroute all incoming calls destined to a Trunk Group when it is unavailable Yes Threshold Crossed Notifications No Forward Action Busy Call – Each incoming call is checked for unavailability Reroute None Forward Call • “Unavailability” based on expiration of configurable timer (default 5 seconds) after sending a SIP INVITE and not receiving a response • Configurable reroute options: forward to another TG, forward to a DN; return “busy” treatment Reroute Call • Configurable “unavailability” thresholds that generate SNMP traps Actions 7 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Feature: Simultaneous Ring PSTN 1 • Simple feature that can be applied to either the pilot # or individual DIDs in a enterprise • Ring up to 10 pre-configured number at the same time PBX or IP PBX 2 a 2 b IP or PBX Phone 240 -364 -5185 8 240 -888 -1230 • Works even when the PBX connection is lost (Business Continuity) • Typically requires that the PBX user has a DID (otherwise the Sim Ring would reach the attendant) 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Feature: Broad. Works Anywhere • Sophisticated New Capability for PBX users • Built on Broad. Works Shared Call Appearance Group/Department/Enterprise Service – Simultaneous Ring all appearances on incoming calls – Answer confirmation for calls to mobile (prevents mobile VM from picking up) • Requires calls from non-BW devices to be routed to BW 9 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute Service User Primary Shared Device – Ability to move Calls from One Device to Another during the call – Configurable incoming call routing rules Service SS/GW

Overlay Feature: Remote Office 1 • Allows mobile workers to place calls as if they were sitting at their desk – Call is billed to the users DID – Useful when making calls from home or hotel 2 PSTN 3 PSTN • Requires a client to initiate calls; First calls you at your remote number, then initiates call to destination • Works even when the PBX connection is lost (Business Continuity) • Requires that the PBX user has a DID 703 -812 -7920 240 -364 -5185 10 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Feature: Hosted Telecommuter • Applicable to full and parttime tele-workers PSTN – Works with our without a PBX DID 1 – Hosted IP Phone sits at teleworker location PBX or IP PBX 2 a IP or PBX Phone 703 -812 -7920 11 2 b Hosted Phone 240 -364 -5185 • Broad. Works rings PBX phone (DID) and tele-worker phone at the same time • Works even when the PBX connection is lost (Business Continuity) 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Web 2. 0 Overlay Feature: Broad. Works/Salesforce. com “Mashup” • Broad. Works call control now integrated into salesforce. com portal • Screen pops for incoming calls • Click-to-dial • Works with both Hosted PBX and Business Connectivity • PC-based client • Available now 12 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Feature: Hosted Video Conferencing • Applicable to DID or non-DID SIP trunk offerings PSTN 1 PBX or IP PBX 2 a IP or PBX Phone 703 -812 -7920 13 2 b Hosted Video End Point 240 -364 -5185 • Dials like regular telephone • Defaults to audio-only for PSTN or internal non-video handsets • Includes video end point in private dialing plans • Receives calls as part of service group – hunt group, ACD queue, etc. 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Overlay Features Case Study: XO Communications • Service Name: XO Anywhere • Launched: 2 Q 08 XO Anywhere Client • URL: http: //www. xo. com/ • Broad. Soft Features Used: – Simultaneous Ring – Remote Office – Assistant Enterprise • How it’s being sold and to whom: – Add-on service charged / DID / month – Executives, Frequent travelers, Teleworkers, Business Continuity Planning (Reducing Dependencies on Office Locations) 14 2008 Broad. Soft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute Service Awards

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