ISTHEREAN AFTERLIFE www afterlife co kr Beyond the

ISTHEREAN AFTERLIFE? www. afterlife. co. kr Beyond the death Online service for managing Afterlife of dead person www. afterlife. co. kr BIT Youngchan Pilsung Hyeseung

www. afterlife. co. kr Contents 1. Introduction 2. Market Needs 3. Analysis 4. Service 5. Finance

www. afterlife. co. kr Introduction Background About Us Executive Summary Mission & Vision

www. afterlife. co. kr Background The new Well-Dying Culture About Well-Dying Making an environment that everyone can share the warm farewell with the patients and be respected as a human being to his or her family and friends. ü Death Education : in each trial group batches Education Welfare Center ü In 2008, 1000 people graduated the Death Education ü Well-Dying (Death Education) leaders raised Certification Limitations Not to study how to die which is limited to the elderly , but to realize the way of well off by thinking of their death → We have to enlarge these projects that can Reform our lives

www. afterlife. co. kr Background Spreading of Well-Dying Culture The most realistic Well-Dying : Hospice ü In 2008, total cancer death toll of 60 thousands, the rate of Hospice Utilization among cancer patients : 6. 3%(U. S : 38. 8%, Taiwan : 30%) ü Regional Inequality of Hospice Organizations and Facilities → They need support of the Government Implications v The Culture of Death is starting to Change v Hospice is the only process of Death Education offered to the severe patients → Patients want to look back on their lives v It’s hard to educate the death with medical cure in Hospital → Death education that fits with the National Sentiment is needed

www. afterlife. co. kr Background The Proliferation of Memorial Culture In 2008, After the Death of actress Jinsil Choi, Public Awareness of Memorial Culture Proliferated

www. afterlife. co. kr About Us Corporate Name Afterlife. co. kr v New online memorial site that everyone can visit sustainable v Offering Total Death Care Service that can be diversified Business Areas § Online Memorial Site § Whole Life Record § Cleaning Service of Online Account § Taking Care of Digital Keepsakes § Home family Account Management § Total Death Care Service

www. afterlife. co. kr Executive Summary Concise Explanation of the Business Online Memorial Site Market Size 2 trillion Funeral Service Market Domestic Charnel House Enshrinement Scale About 2, 337, 000 Visitors of Roh Moo-hyun (former President) are About 4, 350, 000 Expanding and Moving the space of Charnel Houses, Memorial Alters to our. Competitive Service Advantages are Profitable Market Leader / various Partnership / Creating New Trend & Culture

www. afterlife. co. kr Vision & Mission Statement Vision tive nova ial n I te or Crea e Mem n Onli ulture C ent Curr f o of ge Chan ognition Rec eath D e Valu g n i s Add w Live e to N 3 Steps of Our Vision Mission Statement “To create New Culture of Death and be Memorable in our Lives”

www. afterlife. co. kr Market Needs Why online site Insights

www. afterlife. co. kr Market Needs Long lasting interest in memorial website individual homepage of late 서정우 병장 ü half a million visitors within 2 days ü 20 thousand visitors registration within 2 days v Individual homepage of late 최진실 2 yrs after death/ avg. 900 visitors per day v Individul homepage of late 정다빈 3 yrs after death/ avg. 300 visitors Comparison of Portal traffics- before and after previous president Noh’s death Web Before death After death NAVER 46. 500 mil 52. 900 mil DAUM 45. 400 mil 48. 400 mil Web Before death After death Ascension rate Hankyoreh 6. 9 mil 14. 3 mil 107. 2% Kyunghyang 5. 4 mil 11. 9 mil 120. 4% Oh My News 9. 1 mil 16. 9 mil 85. 7% Presian 3. 6 mil 9 mil 150% Sisa. IN 1. 3 mil 0. 49 mil 276. 9% v cyber memorial altar for 천안함 after 7 month/ avg. 200 visitors per day In case of a prominent person, people tend to take attention and cherish them for a long time

www. afterlife. co. kr Market Needs Long lasting Interest in Memorial Website <Individual homepage of a 23 yrs old man, who past away in 2010 Aug. > ü 58 postings within 3 monthes were continuously posted ü Not a prominent, even thought a general person, people are memorizing him. Desire to share sadness “A sincere life are only there, where sadness and sorrow of separation go with. ” - 성민, 자성의 시간 속에서’ “Every person has the experience of sharing emotion, and that’s the reason why one running individual can lead the entire group running. “ 문화일보 2010 -11 -19 Paying Tribute to Dead Person and sharing Sadness belongs to a Natural Desire

www. afterlife. co. kr Market Needs Appearance of Online Memorial Space Mortuary of late Andree Kim Online Mortuary for a family member of Samsung ü 700 visitors during the whole day ü Eminent person from various cycles visit Mortuary of Jinsil Choi ü There were a lot of people(about 1 thousand) who were visiting her cemetery park in one weekend. ü Everyone who knows her give deep sadness. ü Online mortuary made up by the netizens ü The neat funeral reflects his lonely life Online Mortuaries for deceased are appearing but not Sustainable

www. afterlife. co. kr Market Needs Leaving online account and traces “In fact, even after the death, some acquaintances that have known the deceased visit Myspace to left post of ‘doing well’ or saying hello make other people around them sad. ” * Digital Keepsake? Every single digital information of the dead person, which includes Mini homepage, e-mail accounts, posting or photos. “And the various service providers don’t know exactly of their account holders had died. ” “In the absence of a request of the deceased or their family on Myspace will remain their account somewhere in the online space forever“ The Korea Economic Daily 2010. 10 Disposal of Accounts of deceased is not an easy task and there’re still many leaving accounts after the owner of death

www. afterlife. co. kr Why Online Website? Overview of Online Website Individual homepage of late 정다빈 Board for a charnel house users ü Almost every offline services are becoming online ü Especially younger generation, who are more accessible to online, tend to be more familiar with online memorial ü Not only the related people, but also someone, who has any connection with the dead person can use the space ü Generally, location of charnel houses or graves are far away from our daily life space. Weak accessibility takes too much time and efforts ü Online space that are free from temporal and spatial limit, gives the possibility to memorize the death person while the daily life All connected Person can easily Visit and Use more Accessibility through Online Connection

www. afterlife. co. kr Insights “Looking Closer & Visiting are the most dutiful way” New Online Service is needed to fulfill the customer needs of visiting the deceased that were restricted of their time and space Problems of temporarily booming of Memorial Board for the Death of Celebrity Space that can easily express the Love and Concern to the deceased Finding Needs of Cleaning Online Accounts New Network can be structured between People Sustainability Accessibility Clean-up Social

www. afterlife. co. kr Analysis Current State Analysis Customer Needs Benchmarking Analysis Law Analysis

www. afterlife. co. kr Current State Analysis of Decedent’s Cyworld Mini homepages Analysis of Relevant Requests Types of Requests No. of Cases Proposition (%) Inquire for password 44 51. 8% Inquire for withdrawal 28 32. 9% Inquire for deleting spam posting 5 5. 9% Inquire for halting/name confirming 5 한달 간(총 85건)5. 9% (2010년 8월 분석 결과) ü Numbers of mini homepages, blogs of dead persons : Ungraspable (entirely : approx. 25 mill. ) Cases ü 故 최진실, 유니, most of the homepages of dead celebrity is managed by 3 rd party ü 연예인 故 이언, 장자연, passwords could be confirmed by 3 rd party ü 모델 故 김지후, withdrawal after death by 3 rd party ü 故 서부희, managed by family members, afterwards withdrawal ü 모델 故 김다울, halted by the company, afterwards withdrawal by family members Mini Homepages are not enough to take the role as a Mourning Space

www. afterlife. co. kr Customer Needs Users Perception Joins. com result of survey v Survey period: 2010 8월 5일~7일 v participant: 788명 Q. “What do you prefer to do with your mini homepage (or blog, or cafe) after you pass away? ” Closing contents belonging to legal heir (260) Closing the account (359) Presence NEEDS of inheriting Digital Keepsakes The account continues to be managed by family members (169) 54% of People want inheriting their Digital

www. afterlife. co. kr Benchmarking Analysis : Virtual Heaven [Company. Name] VIRTUAL HEAVEN [Services ] Offering an Online Platform for members who want to Tribute Only Memorial Service [Revenue. Models] After two weeks of free use They provide differentiated services according to the Menu & Charge a differential Fee Simple : $ 4. 95(each year) Standard : $ 9. 95(each year) Extended : $ 19. 95(each year) Others Upload the data and operate the site for

www. afterlife. co. kr Benchmarking Analysis : My Webwill [Company. Name] Mywebwill (in Denmark) [Services ] Services to handle the selected site account and transfer the Digital Keepsakes Ø Account Processing Service Ø Digital Keepsake Management Service [Revenue. Models] Managing the use of your account number and duration based on differentiated Services Free Plan : only for 10 Accounts Premium Plan : Limitless 1 year Subscription : 9. 95 Euro Signing Up for Life : 99. 95 Euro Arrange Site Accounts of the deceased