IST Session on Multilingualism The Industry Perspective November

IST Session on Multilingualism The Industry Perspective • November 14, 2006 www. lisa. org Annual Meeting of the General Assembly Co-founder and Managing Director Michael Anobile The Localization Industry Standards Association Switzerland

Localization Industry Standards Association • Swiss-based, non-profit founded in 1990 – • Turkey, Russia, USA, Switzerland Today, LISA leads the international business community to – enable Global Business via best practices, open standards and industrial training – set International Standards for language technology global implementation – facilitate networking and benchmarking with peers; corporate multinationals, SMEs in all vertical business sectors

Who is LISA? Over 400 innovators & early adopters; company and professional members since 1990 – The leading clients in the IT and other vertical business sectors worldwide – The leading translation and localization service companies worldwide – Most experienced and respected implementers of language technologies and open-standards

LISA Members … With more than 400 organizations since 1990. . /

LISA Collaboration • • CSBTS/CNIS, the MII KAIST and JETRO ISO TC/37 & 46 World Bank United Nations Term. Net / Info. Term US Aid (DOC) ATA, AILIA, ASP … • Rus. Soft Russia • €TTEC • European Union • Open_i 18 N • OASIS • UNICODE • Industry Canada

Important Applications/Markets in the Next Years? • Major Applications – Any vertical industry that produces consumer or business products – Growth seems likely in medical, consumer electronics, media and entertainment, and any regulated industries where localization is needed to even enter the market – Software will still drive localization

Important Applications/Markets in the Next Years? • Markets: – Clearly China is the major new market – India will grow, but is further down the road and is a much tougher market – Japan still is attractive – Europe will remain the prime first market for U. S. companies and North American/European integration will increase

Barriers to Development • Lack of/weak implementation of standards • Lack of reliable market information on business issues for markets • Information management costs • Need for new management paradigms as number of languages increases • Can technology scale to meet demand? • Human factors

European Industry in Leadership Position? • Absolutely: European localization expertise leads localization • Europe has a culture that promotes localization in a way that the U. S. does not • European position depends on other industries

Will the Present Business Models Be Maintained? • No. They cannot scale to meet new demands • New technologies can change everything • Move to quality-driven models will make a big difference (most work now is quantity-driven)

What are Industries Expecting from the Research? • Information on markets (legal, business, market, etc. ) • Standards and best practices • New technologies that will break through an support larger scales without a linear increase in work required