Issues Input Side Precision Farming Multi Cropping Water

Issues – Input Side Precision Farming • Multi Cropping • Water conservation • Soil preparation Best Product • Trade mark violation ‘Seed to chemicals’ Best Quality Lower Price Scientific Advisory Credit • Contamination and low cost high margin substitutes • Cheaper low productivity molecules • Seldom based on soil test reports • Low access despite KCC • Fragmented land holding • Misuse of credit

Issues – Output Side Better Price • APMC Connect (Done) • Export Connect • Institutional Connect • Aggregator Connect • Broadband connectivity Grading & Packaging Advisory Logistics Storage & Warehousing • Better realization • Absence of standards and ‘How’ • Logistics rate contracts • Lack of knowledge of location and accessibility

Behtar Zindagi A way to Smart Farming Digital based interactive platform for Farmers backed by field presence

Work Flow Input Demand Generation • Distributor • Delivery Input Sourcing Agents • Govt subsidy • Insurance • Data Base • Call Centre / CSC • OBD/SMS • Advisors Advisory Fulfillment • Quality sourcing • Payment instrument Input Demand Fulfillment • Disease situation • Seeds (GM) • Dosage • Cus Sat • Creating market links beyond APMCs Connect to Output Market • Based on analytics following season cropping choice Call Centre, IVR, Application interface – backed by field operations team

Expert Advisories: Ø IARI/ICAR/Univ/Retired (Soil, Horticulture, Agronomy) Alliances PPP model Data Base Generation: Ø Soil health data base Ø KCC membership linkages Product Sourcing: ØFarm machinery manufacturers ØGovt sources for subsidy for soil health test and crop insurance Technology Generation: KCC integration through banks Payment Gateways Logistics & Channels: CSCs Transportation software Content Alliances: IMD NCDEX Agromet Microfinance Companies

Where Govt participation will work ØA pooled common data base for soil health cards, for tests after every harvest (Data base to be put to better use) – connecting it with ‘Behtar Zindagi’ advisory - available 24 x 7 ØConnecting KCC with ‘Behtar Zindagi’ e-comerce ØSubsidy approvals and fast dispersal with job completion – soil & irrigation ØCrop insurance updates through a central repository across states ØReaching to the masses – ‘Digital India’ ØDriving Government’s own programs through ‘Behtar Zindagi’ delivery system ØAllowing faster CSC tie-ups

Key Processes Ø Input Demand Generation ØDemand Fulfillment ØOutput Market Access ØAlliance Creation (Product) ØAlliance Creation (Corporate & Govt. institution) ØFarmer Satisfaction & Trust Creation

District Level Roles

Business Performance Measure – App & Desktop Based Farmer Linked Direct Cost Input Material Cost Block wise ØName / FPO Name ØEntry Date ØCo-ordinates Crop wise ØFarm Size ØCrop Grown Size ØOther Data Base (Unit Cost X Own Disc X Qty) (Address, Number, Mail, Block) Delivery Cost (Fuel + Field Sal) ost ØMaterial Details Farmer/FPO wise Product Category wise Delivery agent wise (Bank a/c, Adhar, KCC, Soil Health Card) (Item + Qty + price bought + price sold + addn. comm + bought for crop) Lead Management Cost (Eq Hire + Call Centre + Co-ordination for Mkt Dev i. e Fuel & percentage of salary Field Team ØOrder recd date / time ØOrder del / can dt / time ØDistance travelled ØDelivered / Return (reason)

Overview of Haryana ØFertilizer Consumption 13. 57 Lakh tones / season ØPesticide 4060 tones/season ØCertified Seeds (Rabi) 13. 08 tones ØTotal Farmers 1, 51, 000 ØLand Holding Small – 19%, Marginal 47%, Medium 13%, Large 3%, Small Medium 18% ØSecond highest food grain contributor to central pool @15. 6% in 2014 -15 Source Agriculture Economics Research Centre (11 -12), except where year is mentioned

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