ISPs take on the Wireless Broadband Revolution 1
ISPs – take on the Wireless Broadband Revolution 1
WLL Systems Original WLL systems were developed for voice services (circuit-switching systems), mainly deployed in hardto-reach areas (rural, 3 rd world) Market demands • Internet Explosion: demand for high-speed bandwidth intensive data traffic • Data traffic growth and bandwidth far exceeding voice traffic 2 2
Broadband Wireless Access • Converged Data & Voice systems • Based on Packet Switching Technologies • Optimized for IP • High speed data • Standard H. 323 Voice over IP 3 BROADBAND WIRELESS ACCESS 3
Advantages of Broadband Wireless Access • • • 4 Low Entry Cost Fast Deployment Scalable Growth Fast Return on Investment Vast Reach Symmetry • Flexible uplink/downlink BW allocation 4
Introducing Breeze. ACCESS 5 – the First Internet-age WLL 5
Breeze. ACCESS – the Wireless alternative to x. DSL and Cable Modems • 3 Mbps burst rate • 12 - 24 sectors per cell • 36 - 72 Mbps cell capacity • Ethernet service • Vo. IP (H. 323) • CIR, MIR, QOS • 5– 15 Km cell radius • SNMP management • RADIUS accounting (billing) • 2. 4 GHz, 3. 4 -4. 2 GHz, MMDS 6 6
Breeze. ACCESS Customer Premises Equipment Outdoor Unit 7 Indoor Interface Unit Indoor Unit with Integrated Antennas 7
Breeze. ACCESS – for ISPs • • • 8 Bypass the Incumbent Take the Pie Provide Broadband Services Reach areas not covered by broadband Compete with Leading-edge Technology Bill as you Build Install Easily Deploy Quickly Deploy Scaleably Maximize Revenues Complete Solution 8
Bypass the Incumbent • Own the line • Don’t have to piggy-back on the Incumbent • Don’t wait for someone else to install a line 9 9
Take the Whole Pie • Take 100% of the revenues (both the line and the service) • Typically • Line Provider takes 80 - 90% • ISP takes 10 – 20% • Increase revenues by tenfold!!! 10 10
Provide Broadband Services • • 11 Internet Access Infrastructure Services VLAN VPN Voice over IP Intranet Content Services 11
Reach • Reach areas not covered by Broadband • Rural • Remote • Supplement metropolitan infrastructure • Where there is a shortage of capacity 12 12
Compete – with Leading Edge Technology • Packet Switching • True Bandwidth-on-demand, IP Communication • Ideal for bursty Internet Traffic • Not constrained by fixed bandwidth allocations • Flexible bandwidth allocation • Better utilization of the Radio bandwidth • Minimum resource wastage • Air interface used only when information transferred (inactive user doesn’t utilize any cell resources) • Voice over IP (Vo. IP) 13 13
Build & Bill • Deploy gradually • Low initial investment • Generate immediate revenues • Scalable, distributed architecture • Intelligent Subscriber Units • Easily expandable • Demand based Build-out • Fast return on investment 14 14
Install Easily 15 • Plug & Play system • Minimal installation time • Minimal service department 15
Deploy Quickly • Simple Base Station construction • Small Base Station size • Minimal infrastructure required • Standard data communications equipment • Inexpensive, low-cost maintenance • Simple to modify system and expand capacity 16 16
Scaleable Deployment Subscribers Base Station • 1 Omni (3 Mbps) • 6 sectors (18 Mbps) 17 • 12 - 24 sectors (36 - 72 Mbps) 17
Maximize Revenues – by Differentiating Services 18 • In order to target different markets • SME (Small-to-Medium size enterprises) • So. Ho (Small Offices, Home Offices) • Residential • You need to offer differing services • CIR (Committed Information Rate)- per user • MIR (Maximum Information Rate) - per user • Independent Up-link/Down-link CIR/MIR • VLAN & VPN • Charge Subscriber according to actual usage & services required 18
A Complete Solution • System Management • Local Management - Monitor Port • Remote Management - Telnet • GUI Remote Centralized Management - SNMP • Billing • RADIUS Support: Subscriber Units act as RADIUS clients • Billing Support: Type of Service, Quality of Service, Actual Traffic etc. • Remote SW Download • Software Updates 19 19
Breeze. ACCESS: Frequency Bands and Operation • 2. 4 GHz • Time Division Duplex • License Free operation in most countries • FHSS: ETSI ETS 300 328, FCC Part 15 • 3. 4 -3. 6/3. 6 -4. 2 GHz • Frequency Division Duplex • FH-CDMA: ETSI EN 301 253 • Licensed Band • MMDS 20 • Time Division Duplex • Licensed in US 20
Breeze. ACCESS - Building Blocks Subscriber Router/ Firewall NAT CPE T 1/E 1 PSTN POP Internet Router / H 323 Vo. IP Gateway AAA Server Billing 21 21
Breeze. ACCESS - Cell Architecture Subscriber Unit for high-speed data +voice (H. 323 compatible) IP PSTN Router/Gateway Breeze. Access AU Ethernet Switch Breeze. Access AU Base Station 22 22
Breeze. ACCESS: Case Study New Generation Telco - Tele 2, UK • Parent company: MIC ~ operating 34 cellular networks in 21 countries • Founding partner of Vodafone & Orange in UK • Sister company to Tele 2 Group • 420 k Internet customers in Scandinavia • building pan-European network 23 23
Case Study -Tele 2 UK Typical telecommuter connected for 2 hours per day using ISDN: • Call charges: • Line rental: • ISP charges: Total 24 £ 88 £ 12 £ 10 £ 110 versus Tele 2 £ 65 Additional Benefits: • No connection time - Always On • Possibility of higher burst rate at same price 24
Case Study -Tele 2 UK BT ISDN BT leased line Tele 2 25 25
Why Breeze. ACCESS is way ahead … • Wireless IP Trend-setter • Comprehensive Core Competences • Mature Technology (Breeze. NET) • Frequency Re-use Factor • Low Entry Cost • Scalable Investment We’re Way Ahead of the Competition 26 26
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