Iso Zag Russell Puleo Chad Wengloski and Sierra

Iso. Zag Russell Puleo, Chad Wengloski, and Sierra Ballsieper Business Marketing

Sports Drink Market Background Gatorade created for Univ. of Florida football team. Powerade sponsored the 1988 Olympics.

Demographics of Sports Drink Market Ages 13 -19 prefer sports drinks Males especially prefer sports drinks

Geographics of Sports Drink Market Popular in warmer climates the South, California, etc. Still popular in cooler climates, but not as much.

Psychographics of Sports Drink Market Athletic-minded people Play or follow Sports Staying fit, and in shape

Competitors - Place Convenience Stores Supermarkets Gas Stations Fast-Food Restaurants Sporting Events

Competitors - Price Gatorade – 12 pk. = $25. 29, unit = $2. 11 Powerade – 12 pk. = $23. 89, unit = $1. 99 (from Price Chopper)

Competitors - Product Gatorade: G-Series Pro G-Series Natural Powerade: Powerade ion 4 Powerade Zero Powerade Energy

Competitors - Promotion Both sponsor players and leagues Social networking is used, primarily by Gatorade Powerade – “Street Teams”

Target Market for Iso. Zag Appeal to people who are athletic, and physically active. Focus primarily on age group of 13 -19. Emphasis on advertising in warmer climates. Target males and females.

Suggested Marketing Mix for Iso. Zag Place – Same locations. Price – 12 pk. = $24, unit = $2. Product – Offer same variety, use high quality natural ingredients. Bottle is unique and stands out. Promotion – Utilize the social networks, sponsor athletes, NCAA March Madness,

Works Cited "Athletes. " Gatorade, n. d. Web. 19 Nov 2012. <http: //www. gatorade. com/history/>. Bauerlein, Valerie. "Gatorade's 'Mission': Sell More Drinks. " The Wall Street Journal. Dow Jones & Company, Inc. , 23 2010. Web. 19 Nov 2012. <http: //online. wsj. com/article/SB 10001424052748703466704575489673244784924. html>. "Drinks demographics. " Beverage World 15 Nov. 2006: 71+. General One. File. Web. 23 Oct. 2012. <http: //go. galegroup. com/ps/i. do? id=GALE%7 CA 163046986&v=2. 1&u=s 0711& it=r&p=GPS&sw=w> Fredrix, Emily. "Pepsi Suing Coca-Cola Over Powerade Ads. " The Huffington Post. The. Huffington. Post. com, Inc. , 13 2009. Web. 19 Nov 2012. <http: //www. huffingtonpost. com/2009/04/14/pepsi-suing-cocacola-over_n_186709. html>. “Gatorade Perform. " Price Chopper. Web. 19 Nov 2012. <https: //pricechopper. elsstore. com/brandstores/4911 -gatorade/categories/31601 -02 -perform>. "History. " Gatorade, n. d. Web. 19 Nov 2012. <http: //www. gatorade. com/history/>. Lenius, Pat Natschke. "Sports drinks on the move: new products and heavy promotions are prompting retailers to seek a new location for sports drinks. " Supermarket News 11 July 1994: 31+. General One. File. Web. 23 Oct. 2012. http: //go. galegroup. com/ps/i. do? id =GALE%7 CA 15560146&v=2. 1&u=s 0711&it=r&p=GPS&sw=w "Powerade Products. " Powerade. The Coca-Cola Company , n. d. Web. 19 Nov 2012. <http: //www. poweradegb. com/>. "The G-Series. " Gatorade, n. d. Web. 19 Nov 2012. <http: //www. gatorade. com