Is You project unimportant to society Why it

Is You project (un)important to society? / Why it is Your last option - to pay to be published? Ansis Bogustovs, EU affairs expert/ Riga. TV 24 journalist, History teacher.

Do not pay! Inform/atract/educate Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Visibility rules for projects Since 2015 Riga. TV 24 SIA LV. EU. . . Press events/ new skils -moderator/producer 1996. – 2018. radio Latvia news diaspora programme EU presidency 2015. cheef editor for Eurovision Host broadcaster LTV «Viss Notiek» , «Eirobusiņš» 2004. - 2012. LTV News dep: 2000. -2008. Brussels, 1997. -2000. Baltic states 1996. -1997. Moscow 1994. -1996. Breakfast TV + TV evening news host/producer Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Real life!? . . Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Labeling of equipment • Stickers with the Programme logo & plaques in equipped premises • Highly recommended • After purchase, and after project • Labeling of specialized cars is mandatory LP should request for stickers and plaques from Janis. Vanags@varam. gov. lv Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Hey Ģirt!/ Hey Raimondas/ Hey mum! Principle: Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Common mistakes • Whom to ask? / Who can answer? Mr. /Mrs Useless: city press-officer. ( I hate them. You created this disaster!) • Who is happy about project -beside city Mayor and project manager? • What about Granny in Bauska/ Rokiškis? • Where are sexy photos? / visuals? /statistics? / facts? • Whay are You neglecting neighbours experiece? Why are you affraid to compare? • Pesimists are up-coming optimists! But this is Your job to do this change! Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Press relese/ News article/ photo, video (Should You do journalism? ) Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

ü prepared by the project ü recommended to harmonize with JS communication manager ü distributed to media Press release Recommended • At least • At the beginning • At the end of the project • To media in Latvia and Lithuania • To international media is encouraged • Don’t limit to your municipality angle - give sense of larger cross border scope of the project Evidences for the report: • Press release • List of media to which it was sent-out • Copies of publications Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 Photo by Florian Klauer on Unsplash www. latlit. eu

Articles, press releases and other information in media if reported as deliverable must contain: 1. Programme logo 2. Project title 3. A disclaimer 4. Information about financial support of the Programme 5. Address of a website where more information is available Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

What is the soul of Your project? Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

How to train yourself to become a super-comunicator of the project? • Zoom in/ zoom out - to find atractive angles or best benefits/ outcome of Your project? ( will it stop Global warming in the universe? / will it suply particular 5 children with new violins? ) • Your audience can’t be everyone! Who exactly is targeted by your project? • Find the best timing to atract general public/ particular group • Find the best face/ advocate for Your project • Do You have comunication plan/ list of journalists • How to promote Your project without press/ public support ( Muhamed and the rock) • Will someone kill You if You do something more than planed in project? • How to visualize Your project? Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Train Your PR skills! • Draft article about you project • Designe Public event - to promote public/press • Draw the visualisation/ photo Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu

Thank you! Paldies! Ačiū!

Is really no one from press interested – if they are not coming to Your event? – Jelgava, summer 2020 https: //www. youtube. com/watch? v=L_zn. C 27 k 3 y. U&ab_cha nnel=Zemgales. Pl%C 4%81 no%C 5%A 1 anasre%C 4%A 3 ion s Latvia-Lithuania Cross Border Cooperation Programme 2014 -2020 www. latlit. eu