is the art or profession of visual communication

“…is the art or profession of visual communication that combines images, words and ideas to convey information to an audience. ” Dictionary. com

This power point was created by a designer who helped a college library with their promotional materials. This resource was downloaded from Slideshare. Modifications have been made to make this suitable for a high school graphic design class.

Editorial

Editorial

promotion

Signage & wayfinding

Packaging

CARP Contrast Alignment Repetition Proximity

CARP Contrast Alignment Repetition Proximity

Contrast Make your reader want to look at the page

Size

Size

Size

Read me first! Read me next Then, if you have some time and are interested, would you please read me?

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Contrast Value

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read • Information Librarian Learning Resources Centre • University of Glamorgan 01443 480480

Color

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Contrast fonts Heavy with light Contrast fonts Light with heavy Contrast fonts Serif with sans serif

Sans serif Decorative Slab serif Script

CARP Contrast Alignment Repetition Proximity

Alignment Nothing should be placed at random on the page

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Source: The Non-Designers Design Book by Robin Williams

CARP Contrast Alignment Repetition Proximity

Repetition Be consistent and repeat elements to add visual interest repeat for visual interest • repeat for visual interest

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

CARP Contrast Alignment Repetition Proximity

Proximity Items relating to each other should be grouped together

Information Librarian 01443 480480 Anita Read Learning Resources Centre University of Glamorgan

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Source: The Non-Designers Design Book by Robin Williams

Source: The Non-Designers Design Book by Robin Williams

White Space Why is it important in design?

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

Anita Read Information Librarian Learning Resources Centre University of Glamorgan 01443 480480

CARP Contrast Alignment Repetition Proximity And last but not least – white space

Pet Hates Things you should try to avoid…

LIBRARY L I B R A R Y

If you use borders around your text make sure you include enough white space

The same rule applies to coloured boxes (even if your ‘white’ space is actually blue!) The same rule applies to coloured boxes…

Avoid underlining headings. (Unless you’re using a typewriter. ) Avoid underlining headings (Unless you’re using a typewriter)

DO NOT TYPE MORE THAN A FEW WORDS IN UPPER CASE BECAUSE IT IS RATHER DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING AT ME!

A SHORT UPPER CASE HEADING IS OK Please do not type more than a few words in upper case because it is rather difficult to read and looks as if you are shouting at me!

Avoid using Comic Sans abc 123 And by the way, using too many colours is not a good idea either

And finally… NEVER, EVER USE A COMBINATION OF ANY OF THESE!