Ireland The Technology Capital of Europe Ireland Your

Ireland The Technology Capital of Europe Ireland – Your Source of World-class Software and Services

Enterprise Ireland Overview £ Enterprise Ireland is the Trade and Technology Board of the Government of Ireland £ Enterprise Ireland works with Irish companies to advance: § § § £ Technology Innovation Business Development Internationalism Enterprise Ireland has shareholding in over 750 Irish companies

Enterprise Ireland Worldwide Network of Offices

Irish Software and Services Industry £ Over 600 Irish software companies £ World’s 3 rd largest software exporter – 40 countries £ Software sales € 52 Billion annually – 12% of GDP £ R&D spend is € 1 B annually £ Irish software companies employ 30, 000 people £ § Highly educated, knowledge-based workforce § Skilled in J 2 EE, . Net, Web Services 50 -60 new high potential start-ups every year

United States - #1 Importer of Irish Software

Ireland is Synergistic with Corporate America £ American businesses have invested $55 billion in Ireland § £ U. S. companies use Ireland for European headquarters/development § £ Microsoft, IBM, Oracle, Google, Dell, Accenture, AOL, Nortel, Ericsson Irish companies are highly experienced selling to a global market § £ 5 times the U. S. investment in China Over 70% of production is exported A common culture makes it easy to do business § English speaking, similar management style and work ethic

Growth of the Irish Software Industry 1994 - 2004 Average Annual Growth %

Ireland’s Software and Services Expertise

Telecommunications / Wireless Technologies from Ireland

Ireland is at the Forefront of Telecom Technology £ Home to 60 telecom & wireless companies £ World’s £ first SMS channel developed in 1980’s by Logica CMG 2 nd highest ARPU in Europe @ € 45 per month £ Heaviest § £ users of text messaging in the world after the Japanese 72 SMS messages per user per month Telecom giants Vodafone and O 2 use Ireland as a test-bed § Vodafone made their first European 3 G launch in Ireland

Clusters in the Mobile Telecom Industry

U. S. Corporations Turn to Ireland for Telecom £ AOL § Chose Valista to enable bundling and online bill payment of premium services – a strategy key to AOL’s future £ IBM § Partnered with Valista to offer their customers collaborative marketing and payment solutions £ T-Mobile § Uses New. Bay to offer the world’s first mobile blogging service to users in the U. S.

Financial Services Technologies from Ireland

Most World Leading Financial Institutions are in Ireland Dublin’s International Financial Services Center (IFSC) 120 Banks and Asset Financing Companies 33 International Life Assurance Companies 45 Insurance and Reinsurance Companies 43 Mutual Funds Administrators 23 Custodians 73 Corporate Treasuries 183 Captive Insurance Companies 316 Managed Treasuries 3, 005 Mutual Funds Schemes

Irish Technology Supports Key FS Initiatives £ Anti-money £ Fraud Laundering Detection £ Alternative Payment Options £ Compliance £ Lending Management and Training and Security Collateral Management

Banks Worldwide Rely on Irish Software USA UK Europe Other JP Morgan. Chase Nat. West Credit Suisse Tashin Bank MBNA HBOS Rabobank HST Citi. Bank of Scotland ING Barclay’s International American Express Barclay’s ABN Amro ANZ Merrill Lynch Lloyd’s TSB Deutsche Bank Commonwealth Bank Wells Fargo Yorkshire Unibanco. com CIBC Fortis Bank

Enterprise Software Solutions from Ireland

Key Technologies £ Application Integration/Middleware £ Historical hot-bed for interoperability software for large, distributed, mission-critical networks £ Deep experience developing service oriented business applications £ A community of companies dedicated to being involved in and contributing to open industry standards £ Key Players £ Propylon - SOA £ Epionet - Monitory Architecture £ IONA - Enterprise Service Bus £ Polarlake - ESB £ Cape. Clear – ESB/SOA

Key Technologies £ Software Tools £ Cutting edge tools to software development teams to £Improve project management £Complete projects faster £Improve user acceptance £ Key Players £ Scan. Data - ECM £ Le. Cayla – Metering & Billing £ Iontas - BPM £ Softco - BPM £ Inish Technologies - CRM £ Aimware - Project Management

Key Technologies £ Security £ Technologies to integrate, manage, scan, audit and optimize the security of: £Networks, desktops, laptops, physical security £Applications and business processes £ Key Players £ Pix. Alert - Illicit Image Detection £ i. Quate - IT Compliance £ Cinario - Operational Risk Management £ Vigitrust - Enterprise Security

Companies that source from Ireland

Travel Technology from Ireland

Ireland is Delivering World-class Travel Technology £ Deep Domain Expertise Ireland is one of the world’s top tourist destinations § Two of the world’s most profitable airlines in Aer Lingus and Ryanair § 20+ years experience in travel technology § 30+ Irish companies providing a range of Software and Services to the Global Travel Industry § £ Technology § § § Innovation Online Dynamic Travel Packaging Travel Distribution Technology Online Reservation Management CRM for Travel Payment Processing and Currency Technologies Online Tour Operator, Travel Agent, and Accommodation Portals

Select Irish Travel Technology Providers £ Distribution and Reservation Technologies £ Datalex plc – Aer Lingus, Las. Vegas. com, Snow. com, Emirates, Best Western £ Open. Jaw Technologies – Galileo, AA Vacations, Go. Hop. ie, Open. Jet £ Traventec – Amadeus £ CNG Travel Group plc – Sabre Travel Network, Travel management Partners £ Book. Assist – Choice Hotels Ireland, Prem. Group, Fitzpatrick Hotels £ Online Intermediaries and Retailers £ Needahotel. com – Partners include Aer Lingus and Ryanair £ Web Reservations International – Intercontinental, Accor, Marriot, Cendant £ 12 Travel. com £ Direct. Ski. com

Ireland Provides Travel Technology Worldwide £ CRM for the Travel Industry £ Amateo – Choice Hotels International, Savoy Group, Dorchester Group £ Inish Technologies – Priceline, UPS, British Airways £ Customer Survey Technologies – Rezidor SAS Hotels, Lynch Hotels £ Payment and Currency Exchange Solutions £ Euro. Commerce – Ryanair £ Fexco – Gulliver Tourism Services, Western Union £ Realex Payments – Aer Lingus, Aer Arann, Eastern Airlines £ Global Currency Exchange – Ryanair, Hertz, Dudget £ Orbiscom – Citigroup, MBNA

Digital Media Technologies from Ireland

Ireland is Leading the Digital Revolution £ Ireland will be the first nation in the world to convert all movie theatres to digital projection cinemas £ Ireland Digital Media companies developing ‘Industry Firsts’ § Aceno - Only provider of pure digital content on Amazon § Demon. Ware - First network middleware for Xbox 360 § Havok - Cutting-edge physic gaming engine ØStrategic licensing agreement with Sony ØUsed in popular games - Halo 2 Ø Used for popular Movies – The Matrix, Troy

Ireland Produces Premier Digital Media Companies £ Digital Animation § Boulder Media – Disney and Cartoon Networks – Academy Award Nominated § Brown Bag Films § Telegael – 2004 Emmy Award Winner for Tutenstein £ TV & Film Production Studios Tyrone Productions – Riverdance § Ardmore Films – King Authur, Reign of Fire, My Left Foot, The Field, The Commitments § £ Interactive TV § Digi. Soft § e. Muse £ Mobile Games § Upstart – G-Unit § Nephin Games – Community-based Games § Selatra - USA Channel

Commitment to Leading the Digital Revolution £ Digital Hub Center – Dublin, Ireland § International Center of Excellence for knowledge innovation & creativity in the Digital Media Industry § Home to over 50 companies § Collaborative environment connecting technology with creativity

Technologies Serving Governments from Ireland

Ireland is Securing and Educating the Public Domain £ Irish companies produce technology for all levels of government in various public markets Defense § Education § Energy § Health § £ Track record of excellence in exporting technologies Real-time data transmission § Data quality § Microwave technologies §

Expertise in Security & E-Learning Technologies £ Security Technology - 30 year head-start Implementing protection and information collaboration technologies worldwide § Expertise in emerging mobile security technologies § Specialization in conveying complex message formats Ø Real-time streaming of CCTV imagery to PDA devices Ø Prisoner release notification to specific cell phone users Ø £ E-Learning - Mature, 15 year history Combine infrastructure and content to produce most accessible and compelling E-Learning experiences § U. S. Transportation Security Administration (TSA) Outsourced entire instruction of new security officers to an Irish firm §

Irish Technologies Serving US Government Agencies £ San Alphyra – Cashless payment technologies for parking and transport ticketing § £ U. S. Peters University Hospital in New Jersey § £ U. S. § Census Bureau e. Spatial – Integrated spatial/mapping applications to users anywhere, any device § £ St. Francisco Golden Gate Park Soft. Co – Document management to streamline business processes Department of Defense KLAS- Encrypted satellite communications

Learning Technologies from Ireland

Ireland’s Learning Technology Industry £ 17 years Experience £ 36 + companies in Ireland § 600 people employed in Ireland £ € 250 m £ High Sales in 2006 export orientation US key target market § UK second target market § £ International § Recognition IBM, Elliot Masie – Learning 2006, Intel, NCI

Capabilities of E-Learning Sector

Learning Value Chain CONTENT • Learning Objects • Lessons • Units • Modules • Courses • Programs • Non-credit/credit • Certification • Certificate • Diploma • Degree • Technology • Business • Social Sciences • Health and Medicine • Personal interest • Education • Science • Off the Shelf • Customized AUTHORING & DEVELOPMENT TOOLS • Authoring tools • Capture & edit • Multimedia creation tools • Design tools • Html, java, xml, flash ENTERPRISE SYSTEMS • Learning mgt systems (LMS) • Learning Content Mgt Systems (LCMS) • Knowledge Mgt (KM) DELIVERY & COLLABORATION TOOLS • Live learning • Virtual classroom • Course delivery • Meeting and collaboration tools • Threaded discussion tools • Shared apps • Audio video over ip • Wireless Learning Specific Hardware • Client/server • PDA Cell Phone • Peer to peer SERVICES • Consulting on strategy and deployment • Instructional design • Media design and development • Custom content development • Coaching, mentoring, instructing • Teacher development • Assessment & testing • Localisation & globalisation • Technical & support services Portal Integrators & Distributors • Community portal • Business portal • Domain specific portal • ASP portal • Intranet portal • Affiliation portal • Consulting co. integration • Integration of multi source content • Vertical market distribution • International distribution MARKETS Corporate Pharma Financial Services Education Government Professional Services Public Services Telecom Utilities

Irish Learning Technology Capabilities CONTENT Courseware & Custom Content Compupharma Third Force AUTHORING & DEVELOPMENT TOOLS ENTERPRISE SYSTEMS WBT Systems Intuition Learning Union Innerworkings Intuition Interactive Services Prime. Learning Pulse. Learning Riverdeep Skillsoft DELIVERY & COLLABORATION TOOLS Servecast Portal Integrators & Distributors MARKETS Corporate Pharma Financial Services Education Learning Specific Hardware SERVICES Intuition Transware Pulse. Learning Union Government Professional Services Public Services Telecom Utilities

Irish Learning Technology Capabilities CONTENT Courseware & Custom Content Compupharma Third Force AUTHORING & DEVELOPMENT TOOLS ENTERPRISE SYSTEMS WBT Systems Intuition Learning Union Innerworkings Intuition Interactive Services Prime. Learning Pulse. Learning Riverdeep Skillsoft DELIVERY & COLLABORATION TOOLS Servecast Portal Integrators & Distributors MARKETS Corporate Pharma Financial Services Education Learning Specific Hardware SERVICES Intuition Transware Pulse. Learning Union Government Professional Services Public Services Telecom Utilities

Irish E-Learning Technology Providers

Irish E-Learning Customers Around the Globe

Irelands Technology Showcase

Ireland’s First Technology Showcase £ Invitation only event for senior executives of U. S. companies £ Personally meet world-leading Irish technology providers £ Privately discuss individual business challenges £ Hand-pick £ VIP Irish technology providers in advance tours of world-renowned Irish research centers

Advantages to Attending the Technology Showcase £ First-hand § First-to-the-market technology from world-leading technology providers £ Concrete § deployment ideas Private discussions with senior technologists £ Broaden § demonstrations your industry knowledge Participating in round-table discussions £ Networking opportunities with like-minded executives

Propel Your Company Forward Propel your company forward and create a competitive advantage by implementing first-to-market Irish Technologies

Experience Irish Technology in Ireland’s Technology Showcase May 10 -11, 2007 Dublin, Ireland

Ireland The Technology Capital of Europe Ireland – Your Source of World-class Software and Services