IPR Enforcement the view from European industry Marie

IPR Enforcement: the view from European industry Marie Pattullo AIM, European Brands Association UNECE, International Conference on IPRs Geneva, 25 -26 July 2007

AIM: who are we? Ø European Brands Association (Association des Industries de Marque) Ø Mission statement: “To create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers” Ø Counterfeiting today affects more and more everyday goods, affecting more and more unsuspecting consumers AIM®

The benefits of brands Ø A contract of confidence with the consumer: repeat purchases based on trust re fitness for purpose, quality and ingredients etc. Ø Allow consumers to differentiate and to choose what they actually want to purchase Ø Innovation: for each extra € 1 spent on research and development, brands generate € 2 of extra value compared to just € 1 for other business types (“Of brands and growth” – PIMS, 2004) Ø Brands boost employment: EU employment growth in innovative industries like branding is twice that of other sectors (DG III European Commission, 1995) Ø All of the above are destroyed by counterfeiting and piracy AIM®

AIM Anti-Counterfeiting Committee Ø Major industry coalition; companies, national anticounterfeiting groups, sectoral and non-sectoral bodies Ø Mission: ê To act as a strong, coherent voice for European industry in the fight against the manufacture, distribution and sale of counterfeit and pirated items ê To engage in world-wide co-operation with all public and private sector stakeholders, including law enforcement agencies and public policy makers AIM®

EUROPEAN INDUSTRY COORDINATION AIM Anti-Counterfeiting Committee Cross-Sectoral Members AIM, BUSINESSEUROPE, ECTA, BMD, ICC-BASCAP… Europe Sectoral Members COLIPA, IFSP, TABD… BIEM, Comité Colbert, EFPIA, EURATEX, FESI, IFPI, IVF, MPA, TIE… European institutions Corporate Members Bacardi-Martini, Beiersdorf, Cadbury-Schweppes, Colgate-Palmolive, Danone, Diageo, Ferrero, Georgia. Pacific, GSK, Heineken, Henkel, Lego, L’Oreal, LVMH, Microsoft, Nestlé, Nokia, Pernod-Ricard, Philips, P&G, Reckitt. Benckiser, Sara Lee International, Unilever… National Anti. Counterfeiting Group Members ABAC-BAAN, ACG, APM, IACC, INDICAM, Union de Fabricants… Global CACP, QBPC, GMA, INTA, OECD, UNECE, WCO, WTO, WIPO… AIM®

ACRONYMS ABAC-BAAN: Belgian anti-counterfeiting group ACG: Anti-Counterfeiting Group UK AIM: European Brands Association APM: German anti-counterfeiting group BIEM: Bureau des sociétés gérant les Droits d’Enregistrement et de reproduction Mécanique BMD: United Brands Association, Turkey CACP: Coalition Against Counterfeiting and Piracy COLIPA: European Cosmetic Toiletry & Perfumery Association Comité Colbert: French luxury goods association ECTA: European Communities Trade Mark Association EFPIA: European Federation of Pharmaceutical Industries and Associations EURATEX: European Apparel and Textile Organisation FESI: European Sporting Goods Industry GMA: Grocery Manufacturers of America IACC: International Anti-Counterfeiting Coalition ICC-BASCAP: International Chamber of Commerce – Business Action to Stop Counterfeiting & Piracy INDICAM: Italian anti-counterfeiting association IFPI: International Federation of the Phonographic Industry IFSP: International Federation of Spirits Producers INTA International Trademark Association IVF: International Video Federation MPA: Motion Picture Association OECD: Organisation for Economic Co-operation & Development QBPC: Quality Brands Protection Committee TABD: Transatlantic Business Dialogue TIE: Toy Industries of Europe Union de Fabricants: French anti-counterfeiting association UNECE: United Nations Economic Commission for Europe WCO: World Customs Organisation WTO: World Trade Organisation WIPO: World Intellectual property Organisation AIM

Enforcement must be… Ø … seen as the obvious corollary to registration – the defence and protection of a right, in this case an IP right Ø … practical, not theoretical Ø … collaborative; joint industry action (e. g. AIM Anti. Counterfeiting Committee), joint action with law enforcement and joined-up policing within law enforcement Ø … available and accessible AIM®

Problems with enforcement Ø Varies hugely from country to country, even within the EU, e. g. : ê look-alikes/parasitic copies ê Enforcement and UCP Directives ê interpretation of Customs Regulation ê right to information ê criminal sanctions Ø Non-accountability of land owners who allow market traders to deal in fakes & content providers/ISPs who allow fakes on their Internet sites AIM®

Why is enforcement a problem? Ø Different level of appreciation of seriousness of IPR fraud in different countries Ø Unequal expertise of the judiciary, Customs, police etc. Ø Lack of resources Ø The bottom line: because the laws we have are not enforced! AIM®

Suggested Governmental action Ø Give Customs more resources and train up more IPR specialists Ø Train the judiciary to understand counterfeiting & piracy; dedicated IPR judges Ø Specialist police units also needed; appreciation of knock-on effects on other crimes; crossborder cooperation (e. g. Interpol); IPR crimes should also be recorded in national crime statistics AIM®

LEAs/Rightholders joint action Ø Enforcement MUST be collaborative Ø Rightholders MUST file Customs applications! Ø Involvement of rightholders in investigations and exchange of information – i. e. both ways - with LEAs, including regular meetings Ø Joint training sessions – e. g. operational training by DG TAXUD, WCO etc. AIM®

More international coordination? Ø TRIPs: we have it, it would take years to replace it, so let’s use it and enforce it Ø Active, practical measures – more specialist Customs, police and judges; exchanging officers from different jurisdictions; sharing best practices… Ø ENFORCING THE LAWS WE ALREADY HAVE! Ø Enforcement is not just a word. It is action. AIM®

Thanks for listening. Marie Pattullo AIM - European Brands Association 9 Avenue des Gaulois B-1040 Bruxelles marie. pattullo@aim. be www. aim. be AIM®