INVESTOR PRESENTATION May 2015 Forward Looking Statements Disclaimer

INVESTOR PRESENTATION May 2015

Forward Looking Statements Disclaimer This presentation contains statements, including statements about future plans and expectations, which constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are generally stated in terms of the Company’s plans, expectations and intentions. These statements are based on the current beliefs, expectations and assumptions of the Company’s management and the current economic environment. Forward looking statements are inherently subject to significant economic, competitive and other uncertainties and contingencies, many of which are beyond the control of management. The Company cautions that these statements are not guarantees of future performance. There are or will be important known and unknown factors and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward looking statements. These factors, include, but are not limited to, risks associated with the global economic environment on the Company’s customer base (particularly financial services firms) potentially impacting our business and financial condition; competition; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; and the effect of newly enacted or modified laws, regulation or standards on the Company and its products; and other factors and uncertainties discussed in our filings with the U. S. Securities and Exchange Commission (the “SEC”). You are encouraged to carefully review the section entitled “Risk Factors” in our latest Annual Report on Form 20 -F and in our other relevant filings with the SEC for additional information regarding these and other factors and uncertainties that could affect our future performance, and undue reliance should not be placed upon these statements. The forward-looking statements contained in this presentation are made as of the date hereof, and the Company undertakes no obligation to update or revise them, except as required by law.

Our Business NICE enables organizations to take the NEXT-BEST-ACTION by understanding PEOPLE through ANALYTICS of structured and unstructured DATA CUSTOMER INTERACTIONS FINANCIAL CRIME & COMPLIANCE SECURITY, SAFETY & OPERATIONS B 2 C Financial Security Organizations Institutions Sensitive Organizations

1986 Founded NASDAQ: ~25, 000

Assets CUSTOME RS PRODUCTS & TECHNOLOGI ES GO-TOMARKET DOMAIN EXPERTIS E STRONG FINANCIAL S

Assets CUSTOMER S § Fortune 100 § § GO-TOMARKET PRODUCTS & TECHNOLOGI ES DOMAIN EXPERTIS E STRONG FINANCIA LS § Multiple buyers Multiple verticals § Most use more than one product Multiple market segments (size) § Mission critical deployments

Assets CUSTOMER S GO-TOMARKET PRODUCTS & TECHNOLOGI ES DOMAIN EXPERTIS E § Direct Go-To-Market assets in markets § Strong distribution network in secondary geographies § Strategic partnerships in the security market § Strong brand awareness in main domains § Market leadership STRONG FINANCIA LS

Assets CUSTOMER S GO-TOMARKET § Scalable § On premise & cloud WEB ENGAGE REAL-TIME AUTHENTICATIO N MOBILE VIDEO PRODUCTS & TECHNOLOGI ES DOMAIN EXPERTIS E § Big data analytics § Real-time SITUATION MANAGEMEN T CUSTOMER ENGAGEMENT ANALYTICS CONTACT CENTER FRAUD PREVENTION STRONG FINANCIA LS PROACTIVE COMPLIANCE WFO CLOUD BENCHMAR K MONITORI NG

Assets CUSTOMER S GO-TOMARKET PRODUCTS & TECHNOLOGI ES DOMAIN EXPERTIS E STRONG FINANCIA LS § Industry veterans in every market we operate in § Proximity to customers § Experts - Enterprise customer service, security and financial services fraud and compliance CALL CENTER VETERANS COMPLIANCE EXPERTS BUSINESS TRANSFORMATION SECURITY SPECIALIST S

Assets CUSTOMER S GO-TOMARKET PRODUCTS & TECHNOLOGI ES DOMAIN EXPERTIS E § Solid cash position § Strong cash generation § Diversification in business segments and geographies § Core competency in M&A STRONG FINANCIA LS

Growth Opportunities Customer is Increasingly king focus on COMPLEX AND CUSTOMER DATA-RICH EXPERIENC COMMUNICATI E ONS => markets TECHNOLO are growing GY COMPLIAN CE increasing regulation and enforcement FRAUD, CRIME AND TERROR become more sophisticate d constantly evolves driving refresh cycles NICE’S SOLUTIONS AND PLATFORMS WELL POSITIONED AT THE CORE OF THIS EVOLUTION

Applying Our Assets to Help Organizations… TRANSFORM ANDBECOME SECURIT Y AWARE COMPLIAN T CUSTOME R FOCUSE D REVEN UE DRIVE N COST CONSCIO US PERFORMANCE (KPI) DRIVEN

Current Focus Areas LONG TERM STRATEGY CORE COMPETENCIES CLOUD ADAPTATION OPERATIONAL MODEL COMPANY GLOBALIZATION M&A

FINANCIAL OVERVIEW

Good Growth and Execution Q 1 2015 REVENUES (Non-GAAP, $M) 246 250 240 230 60 50 229 7. 5% OPERATING INCOME (Non-GAAP, $M) 53 42 26% 40 30 220 20 210 10 200 Q 1 14 Q 1 15 OPERATING MARGIN (Non-GAAP) EARNINGS PER SHARE (Non-GAAP, $) 23% 0. 8 0. 72 0. 7 0. 6 0. 57 310 bp 21% 26% 20% 0. 5 19% 0. 4 18% 0. 3 17% Q 1 14 21. 3% 22% Q 1 15 18. 2% Q 1 14 Q 1 15

Increased Seasonality 350 18% 8% 300 1% 2% 294 0% 240 250 215 217 221 225 2% 230 271 5% 4% 229 239 250 246 200 150 100 Q 1 12 Q 2 12 Q 3 12 Q 4 12 Q 1 13 Q 2 13 Q 3 13 Q 4 13 Q 1 14 Q 2 14 Q 3 14 Q 4 14 Q 1 15 Revenue (Non-GAAP, $M)

Global Presence * AMERICAS ~67% EMEA ~23% * Percent revenue by region (Non-GAAP) APAC ~10%

Business Unit Breakdown * ~62% CUSTOMER INTERACTIONS ~20% FINANCIAL CRIME & COMPLIANCE ~18% SECURIT Y * Percent revenue by business unit (Non-GAAP)

Robust Business Model § Enterprise software model § Strong growth in analytic applications § Multiple solutions addressing existing customers § Large installed customer base combined with low “wallet share” provides for strong upsell opportunities 70% ANALYTIC APPLICATIONS NEW BOOKING 60% 50% 40% 30% 20% FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 As Percentage of Total New Booking

Business Model Evolution § Increasing recurring revenues: more than 40% of 2014 total revenues 500 § Saa. S & Hosting delivery options across product lines 400 § Increased seasonality: higher revenues and bookings in Q 4 300 RECURRING REVENUES 200 100 0 2011 2012 2013 2014

Capital Allocation ACQUISITIO NS DIVIDENDS SHARE REPURCHASE

Summary ASSETS AND MARKET OPPORTUNITIES To enable future growth FINANCIAL STRENGTH NICE is at the core of the evolution TALENT

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