Inventors Council of Central Florida What Goes Into

Inventors Council of Central Florida What Goes Into A Sell Sheet?

What is a Sell Sheet? • A summary of the reasons why someone would buy your invention • It is brief and to the point • Usually a single sheet • One side for the main points • One side for the details

Who Reads Sell Sheets? • Investors • Manufacturers • Wholesalers • Retailers • Consumers

What do They Want To Know? • What is it? • How will it benefit me? • What will I have to invest? • Money • Time • Resources • How to I contact the owner?

What Else do They Want to Know? • Is it available now? • Is it tested? • Is it patented? • Is it UL listed? • Does it have proper government approvals?

What Goes on a Sell Sheet? • Your logo • Headline • Intro paragraph • Product pictures/pricing • Benefits • Contact info • Call-to-action

An Elevator Speech in Paper • Use marketing techniques • Catch their attention quickly • Get right to the benefits of your product • Express it as it would benefit them • Always include a Call-to-Action • Contact me now. • Call Today. • Get your Free Sample by… • Invest in your future by…

Formatting • Make it quick and easy to read • Pictures • bullet points • Tables • Graphs

Front • Logo (Branding) • Big Picture • Benefit Statement • Bullet points • Sell to Consumer • Sell to Manufacturer • Contact Info. • This stands alone

Back • Benefit Statement • Logo • More Detail • Small blocks of text • More pictures • Call To Action

Leave This out • No whining! • No discussion of setbacks • No asking for money • No history (unless it adds value) • Nothing negative • It is all about the product and its value to the reader.

Helpful Sites • Discussion of what goes into a sell sheet: http: //blog. nextdayflyers. com/how-tomake-sell-sheet/ • Author of “One Simple Idea” shows sample sell sheets: http: //stephenkey. com/2011/04/13/sellsheet-samples/

Credits/Copyright Produced by: The Inventor’s Council of Central Florida www. inventorscouncilcentralfla. us David Woods, Author This may be freely distributed in its original form as long as this copyright page is attached. © 2013