Introduction to Typography 0952013 Typography I Introduction to

What is Typography? The art and technique of arranging type in order to make

Examples of Typography: Identity 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites 09/5/2013 Typography I Introduction to Typography

History of Typography Hieroglyphics Cunieform Illuminated manuscripts (5 th to 15 th centuries) Manual

History of Typography Johannes Gutenberg invented the printing press in ~1430 s. It was

Current State of Typography 09/5/2013 Typography I Introduction to Typography

The Almighty Grid In graphic design, a grid is a structure made up of

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Introduction to Typography 09/5/2013 Typography I Introduction to Typography

What is Typography? The art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Text is designed to create a readable, coherent, and visually satisfying whole composition that works together Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Identity 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Posters 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Packaging 09/5/2013 Typography I Introduction to Typography

Examples of Typography: Websites 09/5/2013 Typography I Introduction to Typography

History of Typography Hieroglyphics Cunieform Illuminated manuscripts (5 th to 15 th centuries) Manual illustration (1800 s) 09/5/2013 Typography I Introduction to Typography

History of Typography Johannes Gutenberg invented the printing press in ~1430 s. It was the first mass-manufacturing assembly line. It made publication much more affordable and faster than manually copying texts. Gutenberg’s press ushered in the era of mass communication. First book ever printed: Gutenberg Bible. 09/5/2013 Typography I Introduction to Typography

Current State of Typography 09/5/2013 Typography I Introduction to Typography

The Almighty Grid In graphic design, a grid is a structure made up of a series of intersecting straight guide lines used to structure content. The grid serves as a framework on which a designer can organize graphic elements (images, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape. 09/5/2013 Typography I Introduction to Typography