INTRODUCTION TO THE PRINCIPLES ELEMENTS OF DESIGN DESIGN

INTRODUCTION TO THE PRINCIPLES & ELEMENTS OF DESIGN

DESIGN AND WELLBEING “A sense of space and place is intimately bound up with the human experience of being and becoming. ” –Tim Costello “I deeply believe that a beautiful décor can have a beneficial influence on our lives. ” –Albert Hadly “What is design? It’s where you stand with a food in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together. ” –Mitchell Kapor “Style is a way to say who you are without having to speak. ” – Rachel Zoe “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language. ” –Miuccia Prada

THE ELEMENTS

THE PRINCIPLES

A CLOSER LOOK @ LINE Vertical lines Horizontal lines Diagonal lines Curved lines

A CLOSER LOOK @ COLOR: COLOR SCHEMES Monochromatic Complementary Split Complementary Triad Analogous

A CLOSER LOOK @ TEXTURE Visual Texture Tactile

A CLOSER LOOK @ BALANCE Symmetrical Asymmetrical

A CLOSER LOOK @ RHYTHM Repetition Radiation Gradation

THE RESULT: FAMILY KITCHEN

THE RESULT: APARTMENT GREAT ROOM

ST 21 THE RESULT: CENTURY WORKPLACES

THE RESULT: WOMEN’S BUSINESS DRESS

THE RESULT: MEN’S CASUALWEAR

THE RESULT: WORKWEAR