Introduction to Media Lesson 1 Key Quote l

Introduction to Media Lesson 1

Key Quote l “Whoever controls the media, controls the mind. ”- Jim Morrison (lead singer of the Doors)

Key Questions l l l What is media? How is media controlling? Who controls media? What is the purpose of media? When are we influenced by media?

Key Ideas for Studying Media -note taking l l What is media? -"Media" is a term for anything that communicates What is media literacy? - the ability to critique and analyze the everyday messages we receive in society

What is advertising? -telling about or publicly praising (a product, service, etc. ) through various forms of media to encourage selling -increasing awareness or calling the public’s attention to something -advertising is generally paid for

What are common sources of media? -radio -TV (news) -newspaper -pamphlets -commercials -internet -billboards -art -magazines -film

What is the purpose of media? -communication (making something known) -awareness (increasing attention) -advertising/selling

6. What is the impact of media? l a) personal b) community c) global -false messaging (subliminal or unconscious images or perceptions) -stereotyping, prejudice, racism, discrimination, -personal decision making -cultural fads, trends, icons

Why do advertisers target teenagers in marketing? -they have high disposable income ($ to spend) -to build brand loyalty (using products from a young age)

Do you agree or disagree with the following statements? l l I can ignore most advertising. Songs from commercials stick in my head. I have made a conscious effort to look like someone I have seen in an ad. Some ads make me feel inadequate or bad about myself.

A Matter of Opinion… l What are three of your favourite ads? Explain briefly what you like about them or remember them for.

For your viewing pleasure… l l Media discussion video-- “The Glitter: Sex, Drugs & the Media” As we watch, get down: 2 IDEAS 2 CONNECTIONS 2 QUESTIONS

IDEAS… l What did you learn or understand from watching this video?

CONNECTIONS… l What connections can you make after watching this to text, self or world?

QUESTIONS? l What are you wondering after watching this?

EXIT TICKET l l l I learned… Something that I am unsure about… I wonder…

Next Day… Lesson 2 l Looking at teens and marketing techniques.