Introduction to Mass Media Movies Picturing the Future

Introduction to Mass Media Movies: Picturing the Future

Awards and Festivals • Academy Award • https: //www. oscars. org/oscars/ceremonies/2016 • Venice International Film Festival • http: //www. labiennale. org/en/cinema/ • • Dubai International Film Festival https: //www. dubaifilmfest. com/ Abu Dhabi Film Festival http: //www. sanadfilmfund. com/en/archive/2014/

Movies: what do you watch?

The invention of the Movie • Marey, a scientist in Paris, recorded horse’s movements on graphs. • 1877, Muybridge hired by Stanford in a $25, 000 bet: four of a horse’s feet simultaneously leave the ground. • 12 cameras lined up, first study of motion

• Marey and Muybridge met. • 1882, Marey perfected the first motion picture camera. • 1888, Thomas Edison and William Dickson invented kinetoscope, • 1894, first kinetoscope parlor in NYC, 25 cents, 10 different 90 second black/white movie. • https: //youtu. be/sf. I 0 NVC 0 h. LU kinetoscope

Auguste and Louis Lumiere • The Lumiere brothers developed and improved camera and a projector. • 1895, first film in Paris • Lunch Hour as the Lumiere Factory • Arrival of a Train • 1 Franc admission, collected 35 Francs.

Filmmakers Turn Novelty into Art • 1902, Georges Melies “a Trip to the Moon” • 1915, Griffith “The Birth of a Nation” change movie to a mass medium with a large audience

1920 s, Movies become big business • The movie studios move to Hollywood • Block Booking: moviemakers also owns movie theater takes a package of movies instead of showing the movies individually. • The formation of United Artists: Mary Pickford, Charlie Chaplin, Douglas Fairbanks, D. W. Griffith: The Gold Rush (1925); City Lights (1936), Modern times (1936)

• The industry’s efforts at self-regulation ▫ 1930, production code • The introduction of sound: new technology brings the talkies ▫ 1927, first movie with sound ▫ The Jazz Singer

1930 s, Big Five Studios • 1930 s, the big five dominate the movie business. ▫ ▫ ▫ WB, Metro-Goldwyn-Mayer, Paramount, RKO 20 th Century Fox

Walt Disney • 1930 s, Walt Disney a Hollywood newcomer, released Steamboat Willie as the first animated sound cartoon in 1928. • Sold his car to finance the cartoon’s sound track. • 1937, Snow White and the Seven Dwarfs became a hit.

1940 s: Movie Glitter during golden age • MGM is the most successful studio. ▫ The Great Ziegfeld ▫ The wizard of Oz ▫ Gone with the Wind

1950 s, Movies lose their audience to TV • 1950 s, the number of TV sets people owned grew by 400 percent • 1946 -1956, over 4000 theater closed. • The trend of declining continues today.

Wide screen and 3 -D movies • Since 1950 s, movie business tried to lure audience using new technologies like wide screen, 3 -D movies, try to give a “you are there” feeling --- sth. Couldn’t get from TV.

How can Movies make money today • Dreamworks SKG launched in 1994 as independent movies studio after UA in 1919 was sold to Viacom in 2006. • Ticket sales drops, the median cost to make a movie is $107 million, only 2 out of 10 make money. • Oversea sales of American movies account for 1/3 of income.

How can Movies make money today • Most movie are funded by Ancillary Rights: ▫ Subscription television rights ▫ Network television rights ▫ Syndication rights (sales to independent TV stations) ▫ Airline rights for in-flight movies ▫ Military rights ▫ College rights ▫ Song rights for soundtrack albums

Movie Rating

Movie Rating in the UAE • The Ministry of Information of the United Arab Emirates classifies all films, which cinemas must abide by. [99] • G (General admission) – All ages are allowed. • PG 13 – All ages allowed but children under 13 must be accompanied by an adult. • PG 15 – All ages allowed but children under 15 must be accompanied by an adult. • 15+ – 15 years old and above only. Children aged 14 and under are not allowed even if accompanied by adults. • 18+ – 18 years old and above only. Children aged 17 and under are not allowed even if accompanied by adults. •

Movies at work • • • Screenwriters Producers Directors Actors Technical production Marketing and administration

Digital Technology drives the business • New digital technologies affect ▫ Production ▫ Distribution ▫ Exhibition • Independent movie makers can use computer to create movies inexpensively and distribute them on the internet

Digital Technology drives the business • In the future, distribution companies plan to send movies by satellite dishes on top of each theater and directly to consumer’s home • 2008, Apple made movie downloads available on i. Tune for $2. 99 each. • 24 hour rental from Amazon at $2. 99 • New Line Cinema and Dreamworks developed a new version of 3 D Real. D, added $1 billion to income in 2010