Introduction to Marketing Delivery of Values Being Close

Introduction to Marketing Delivery of Values – Being Close to the Customer Bangor Transfer Abroad Programme

Structure Introduction to Marketing • Delivery in Marketing • Components of Delivery • Channels • People • Systems • Framework for Delivery Bangor Transfer Abroad Programme

Delivering Values Introduction to Marketing Management of Delivery POSITIVES Add value Add Margin Create Loyalty NEGATIVES Erode Value. Created Reduce Loyalty Encourage Switching Bangor Transfer Abroad Programme

Introduction to Marketing Delivery of Values Marketer Logistics People Systems/ Technology Targeted Customers Bangor Transfer Abroad Programme

Introduction to Marketing Focus on… PEOPLE LOGISTICS - Channels - Transport + - Human interactions SYSTEMS -The way we work Bangor Transfer Abroad Programme

Delivery through…. Introduction to Marketing Marketer Channels of Distribution Direct Targeted Customers Bangor Transfer Abroad Programme

Channels of Distribution Introduction to Marketing An Interacting set of organisations and institutions that move the product / service to the customer. In terms of - Physically - Ownership Bangor Transfer Abroad Programme

Economic basis Introduction to Marketing Bangor Transfer Abroad Programme

Managing Channels Introduction to Marketing Opportunities Problem Areas • cost reduction • increased customer benefit • expanded customer base • joint marketing • Cost of Margin • Loss of control • Distributor power • Distributor competition Bangor Transfer Abroad Programme

People “You tell Customers what makes you great. Introduction to Marketing Do Your Employees Know? ” ? Bangor Transfer Abroad Programme

Introduction to Marketing Alison’s Story • The Power of A Person • The Effect on Brand Loyalty • The Impact of “Moments of Truth” • A company that really does put its Brand Values into action Bangor Transfer Abroad Programme

Introduction to Marketing Systems / Technology Enquiry Order Customer Marketer Billing Service Bangor Transfer Abroad Programme

Introduction to Marketing Systems Design • “User – Friendly” • Integrated internally • Based on Adding Value Bangor Transfer Abroad Programme

Framework for Service Delivery Customers Who are They? Needs of Customers What is needed? Service Delivery What are we doing? Should be doing? Introduction to Marketing Resources What do we have? How to use? Measure Targets Outcomes Bangor Transfer Abroad Programme