introduction to hospitality fifth edition john r walker

introduction to hospitality fifth edition john r. walker Chapter 10: Recreation, Theme Parks, and Clubs

Chapter 10 Recreation, Theme Parks, and Clubs • • • Recreation, Leisure, and Wellness Government-Sponsored Recreation Commercial Recreation Theme Parks Size and Scope of the Industry Key Players Club Management Types of Clubs Noncommercial Recreation Trends Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Recreation, Leisure, and Wellness • The word recreation is defined as the use of time for therapeutic refreshment of one’s body or mind • Recreation allows people to have fun together and form lasting relationships built on the experiences they have enjoyed together – This recreational process is called bonding • Leisure is best described as time free from work, or discretionary time Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Government-Sponsored Recreation • Various levels of government that constitute government-sponsored recreation are intertwined, yet distinct, in the parks, recreation, and leisure services • Government raises revenue from income taxes, sales taxes, and property taxes • Additionally, government raises special revenue from recreation-related activities such as automobile and recreational vehicles, boats, motor fuels, transient occupancy taxes (TOT) on hotel accommodations, etc. – The monies are distributed among the various recreation - and leisure-related organizations at the federal, state/provincial, city, and town levels Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

National Parks • The National Parks Service was founded in 1916 by Congress to conserve park resources and to provide for their use by the public in a way that leaves them unimpaired • The system’s current roster of 367 areas covers more than 80 million acres of land • More than 272 million visitors go to the parks each year Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Commercial Recreation • Recreation management came of age in the 1920 s and 1930 s, when recreation and social programs were offered as a community service • Commercial recreation—often called eco- or adventure tourism— provides residents and visitors with access to an area’s spectacular wilderness through a variety of guided outdoor activities Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Theme Parks • Began with Knott’s Berry Farms: – During the 1920 s in Buena Park, California, Knott’s Berry Farm was a berry farm and a tea room – Business grew and different attractions were added to the site – Today, Knott’s Berry Farms is owned by Cedar Fair Entertainment Corporation Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Size and Scope of the Industry • Theme parks and attractions vary according to theme—which might be historical, cultural, geographical, and so on • Some parks and attractions focus on a single theme; others focus on multiple themes • There is an abundance of theme parks located throughout the United States Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Walt Disney World • Includes: – Magic Kingdom – Epcot – MGM Studios – Animal Kingdom • 25 lighted tennis courts, 99 holes of championship golf, marinas, swimming pools, jogging, bike trails, water skiing, and motor boating Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Magic Kingdom • More than 40 major shows and ridethrough attractions • 7 lands include: – Main Street USA – Adventureland – Frontierland – Liberty Square – Fantasyland – Mickey’s Toontown Fair – New Tomorrowland Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Epcot • Epcot is a unique, permanent, and ever-changing world’s fair with 2 major themes: Future World and World Showcase Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

MGM Studios • 50 major shows, shops, restaurants, ride-through adventures, and backstage tours • Combines real working motion picture, animation, and television studios with exciting movie attractions Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Animal Kingdom • Focuses on nature and the animal world around us • Guests can go on time-traveling rides and come face-to-face with animals from the prehistoric past to the present Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Universal Studios • Guided tours on its famous movie sets • Most formidable competitor facing the Disney Corp. • One reason for Universal’s success is its adaptation of movies into thrill rides • Another is their commitment to guest participation • Largest movie studio and theme park is Universal Hollywood Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Anheuser-Busch Companies • Largest corporate-owned theme/animal park company in the United States • Leader in conservation and education • Dedicated to preserving marine life and uses innovative programs to research various wildlife dilemmas • Includes: – Sea World – Busch Gardens – Adventure Island – Water Country – Sesame Place – Discovery Cove Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Hershey’s • 1900 s: Started producing mass quantities of milk chocolate—resulting in immediate success • The following decades brought many product line expansions – 1907: Milton Hershey opened Hershey Park as a leisure park for employees of Hershey’s Company – 1908: The park started its soon-to-be huge expansion – The park continued to add more rides and attractions; as the park continued to expand, the company decided to open the park’s doors to the public – 1971: The park underwent redevelopment to turn the small regional park into a large theme park Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Regional Theme Parks • Dollywood: – In 1961, a small attraction with a Civil War theme called Rebel Railroad opened its doors to the public • This attraction is now known all across the world as Dollywood • The name came about in 1986 when Dolly Parton became a co-owner of the park • Lego. Land: – Owned and operated by the Lego Group – Marketed toward young families Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Regional Theme Parks • Gator. Land: – Started when Owen Godwin built an alligator pit in his backyard – After World War II, Godwin bought a 16 -acre plot located off Florida’s second most traveled highway – Provides a close-up view of Florida’s animals in their native habitat • Wet n’ Wild: – First major water park in the U. S. – In 1998, owner Goerge Millay sold the Orlando Park to Universal Studios Recreation Group Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Clubs • Private clubs are places where members gather for social, recreational, professional, and fraternal reasons • Many clubs are designed around a housing development where the neighborhood can utilize the services of the club (golf, tennis, pool) Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Clubs • Many of today’s clubs are adaptations of their predecessors—mostly from England Scotland • The Royal & Ancient Golf Club of St. Andrews, Scotland, founded in 1758, is recognized as the birthplace of golf Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Size and Scope of Club Industry • 14, 000 clubs in America: – Country and city clubs – 6, 000 country clubs • When the total resources of all the clubs are considered (land, buildings, equipment, thousands of employees, etc. ), we are talking billions of dollars of economic impact Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Club Management • Similar to hotel management – The main difference between club management and hotel management is that with clubs the guests feel as if they are the owners – Another difference is that most clubs do not offer sleeping accommodations • Members pay an initiation fee and annual dues • Club Managers Association of America: – Goal is to advance the profession of club management by fulfilling the educational and related needs of the club managers Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Club Management Structure • Articles of incorporation and bylaws determine structure: – Members: • Members elect the officers and directors of the club • The club president is the lead member or official in policymaking • The vice president is groomed for the role of president – Executive Committee: • Activities, grounds, and funding – Treasurer: • Gives advice on financial matters – General Manager: • Day-to-day operation • Asset management • Preserving and fostering the club culture – Secretary: • Records minutes of meetings • Takes care of correspondence Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Figure 11 -1 Core Competencies of a General Manager Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Country Clubs • Nearly all country clubs have one or more lounges and restaurants, and most have banquet facilities • Some country clubs charge for an initiation fee—some as much as $250, 000! Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Country Clubs • Country clubs have 2 or more types of membership – Full membership enables members to use all the facilities all the time – Social membership only allows members to use the social facilities – Other forms of membership can include weekday and weekend memberships Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

City Clubs • Predominantly business oriented • Vary in size, location, type of facility, and services offered • Some of the older, established clubs own their own buildings—others lease space Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Other Types of Clubs • Professional Clubs: For people in the same profession • Social Clubs: Allow members to enjoy one another’s company; members represent many different professions, yet they have similar socioeconomic backgrounds • Athletic Clubs: Gives city workers and residents an opportunity to work out, swim, play squash and/or racquetball, and so on • Dining Clubs: Generally located in large city office buildings • University Clubs: Private clubs for alumni or alumnae Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Other Types of Clubs • Military Clubs: Cater to noncommissioned officers and enlisted officers • Yacht Clubs: Provides members with moorage slips, where their boats are kept secure • Fraternal Clubs: Includes many special organizations, such as the Veterans of Foreign Wars, Elks, and Shriners • Proprietary Clubs: Operate on a for-profit basis; owned by corporations or individuals; individuals wanting to become members purchase a membership, not a share in the club Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Noncommercial Recreation • Noncommercial recreation includes: – Voluntary organizations, which are nongovernmental, nonprofit agencies, serving the public-at-large or selected elements with multiservice programs that often include a substantial element of recreational opportunity (i. e. , the YMCA) – Campus Recreation programs include involvement by campus recreation offices, intramural departments, student unions, residence staffs, or other sponsors – Armed Forces Recreation provides well-rounded welfare and recreational programs for military personnel – Employee Recreation promotes employee efficiency through recreational activities – Recreation for special populations involves professionals and organizations who serve groups such as those with mental illness, mental retardation, or physical challenges Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

Trends • An increase in all fitness activities • A surge in travel and tourism • In addition to a continuation of traditional recreation and leisure activities, special programs targeted toward at-risk youths and latchkey children are also being developed • Several additional products in the commercial sector • Additional learning and adventure opportunities for the elderly, such as Elderhostel Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.

The End Introduction to Hospitality Fifth Edition John Walker Copyright © 2009 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458 All rights reserved.