Introduction To Graphic Design Computer Graphic Design Objectives

Introduction To Graphic Design

Computer Graphic Design Objectives: Students will be… Shown the basics of file management and create a Computer Graphics folder Introduced to the #5 principles of design Given a overview on the differences between › Print vs. Web Graphics › vector and bitmap graphics and › Resolution requirements for print output

Introduction To Graphic Design What are the #5 basic principles of Graphic Design? 1. 2. 3. 4. 5. Audience Layout Typography Image Color

Computer Graphic Design Objectives cont… Students will be Introduced to the Image Blender and Twist Software Other software: › Microsoft Word, › Power. Point and › Publisher Digital Photography

What is Graphic Design? “Graphic design is a creative process that combines art and technology to communicate ideas. ” 1 Combines text and graphics Purpose is visual communication of a message (commercial) or an idea (art) Can you think of other examples of visual communication?

Graphic Design You See Every Day…. Part of your every day life! It’s the design on your t shirt! The packaging of your gum! The billboard you see on your way to school! It’s the cover on your agenda book IT’S EVERYWHERE!!!

What does a Graphic Designer or Graphic Artist do? Design of logos, graphics, brochures, newsletters, posters, signs, web pages and many other types of visual communication Print, electronic and film media › using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques.

How many off these Logos do you recognize? Graphic designers created these logos. They did such a good job that we don’t even need text to know what the Logo stands for!

What does a Graphic Designer? Or Graphic Artist do? Cont… produce promotional displays packaging and marketing brochures for products and services. develop signs and signage systems › —called environmental graphics— › for business and government. Develop Fonts

What is a Graphic Designer? Or Graphic Artist Do? cont…. Graphic designers develop the overall layout and production design of: › magazines › newspapers › journals › corporate reports › and other publications

Main Idea: Graphic designers or graphic artists decide the most effective way of getting a message/idea across visually The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. Use computer as a tool to help them get their message across in

Have you ever heard of the Graphic Artist Shepard Fairey? He is an graphic design artist and illustrator Most famous for his HOPE posters

Shepard Fairey…. . Emerged from skateboarding scene with his sticker campaign Successful Graphic designer! Also a DJ. . plays his gallery shows and clubs 1 2

Shepard Fairey…Great example of a graphic artist/designer… Not only has he designed posters and stickers he also has a graphic clothing line, book covers, and album covers. 2 1 1

What does a Graphic Designer or Graphic Artist do ? Cont… Developing material for: › Internet Web pages › interactive media › produce the credits that appear before and after television programs and movies.

What is a Graphic Designer? Or Graphic Artist? Cont… Plan, Analyze and Create visual solutions to communications problems.

Computer Graphic Design Terminology › › Composition/Layout Font Size/Font Style Use of color Mechanics (bullets, numbering, symbols, spelling, grammer…) › Motion/animation › Transitions › Sound OTHER:

Introduction To Graphic Design What are the #5 basic principles of Graphic Design? 1. 2. 3. 4. 5. Audience Layout Typography Image Color

Computer Graphic Design Lab volt module…

Principle 1: Audience Defined as the group or segment of the population you are designing for Many factors need to be taken into consideration when developing a design › age › background › skills & abilities › and cultural differences

Difference between designing for these audiences!

Principle 2: Layout What is the first thing you notice when you look at this poster? What about the layout The color?

Principle 2: Layout –General Rules 1. 2. 3. 4. 5. 6. Allow the edges of text columns and artwork to create the illusion of borders. Create directional flow with ruling lines and lines of type. Be consistent; help the reader recognize, identify, and comprehend different types of information. Remember; “I like it. . ” is not a reason to include it in your design. Logic, clarity, and meaning should drive the design. Have someone who represents your audience review your materials. Keep it simple; only include layout elements and copy that support the message.

Principle 3: Typography Defined as : “the design and use of typefaces as a means of visual communication from calligraphy to the ever-developing use of digital type. ” FONT- Choosing the correct font for what you are working on.

Principle 3: Typography General Typography Rules 1. 2. 3. 4. 5. Speed up reading by using an optimum column width of 39 to 52 characters. Avoid using more than two different type (font) families in one project. Safely use one typeface (font) with two different styles; e. g. , use a light or regular weight with a bold or extrabold weighted font. NEVER use all caps for body copy! Never use all caps with highly decorative typefaces.

Principle 4: Image is defined as the illustrations or photographs that support and enhance the design and help the reader understand the content.

Principle 4: Image General Image Rules 1. Use graphic devices such as white space, rules, images, pull quotes, large initial caps, decorative caps, and dingbats (a decorative typographic character) to help the reader understand the content. Use graphic devices and images to break up the layout so that the reader has opportunities to absorb information. Keep the style of imagery consistent; make sure that the feel of each image compliments the other images. Be careful that the images used can be reproduced without losing resolution! 2. 3. 4.

Principle 5: Co l o r Color is defined as the set of colors or color palette chosen to enhance, compliment, and impact the final outcome of the design. Color plays a vital role in how your audience perceives, reacts to, and ultimately understands your message.

Principle 5: Color General Color Rules 1. 2. 3. 4. 5. 6. Use warm colors to suggest warmth, cool colors to suggest coolness. Remember that warm colors appear larger than cool colors. Create a monochromatic color scheme colors are all the hues (tints and shades) of a single color. that uses only one hue and its values for a unifying and harmonious effect. Black and white are thought of as neutrals because they do not change colors. Use color to emphasize type or graphics. Remember that most colors carry emotional and psychological implications!

Computer Graphic Design Take Quiz And complete Vocabulary Sheet Other additional activities