INTRODUCTION TO FLORAL DESIGN OBJECTIVES Define florist Identify

INTRODUCTION TO FLORAL DESIGN

OBJECTIVES Define florist Identify occasions for which floral products are purchased Identify products and services florists provide Explain the function of different types of florists

WHAT IS A FLORIST? A florist is a person or a business dealing with arranging and merchandising flowers and floral products.

FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?

BIRTHDAYS

WEDDINGS

GET WELL, HOSPITAL, ETC…

MOTHER’S DAY

VALENTINE’S DAY

PROMS

FUNERALS

BANQUETS

JUST BECAUSE…

WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?

CENTERPIECES

GIFTS

POTTED PLANTS

FUNERAL PIECES: WREATHS, SPRAYS, OTHER ITEMS

NOVELTY ARRANGEMENTS

HOLIDAY WREATHS AND SWAGS

VASE ARRANGEMENTS

HAND-HELD FLOWERS AND ARM BOUQUETS

BALOONS, SILK PLANTS, FLOWERS, ETC…

Delivery and Design!

Types of shops include:

WHOLESALE FLORIST Link between the grower and the retail florist The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.

WHOLESALE FLORIST • Wholesalers also supply plants, giftware, containers etc.

RETAIL FLORIST Most retail shops are full service A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.

RETAIL FLORIST A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.

SPECIALTY RETAIL SHOP – Targets a specific need in the market by specializing in one segment of the industry These types of shops would specialize in things such as weddings or potted plants. Many times they are located adjacent to a business that provides similar services.

CASH AND CARRY SHOPS Offer a wide variety of flowers by the stem or bunch. Generally do not offer design services. Are often located in high traffic areas such as inside a mall or on the street.

SPECIALTY FLORIST Concentrates on specialty areas such as party work and weddings May operate out of a warehouse or home without a storefront. Most sales are made by appointment or at the customer’s home or business.

MASS-MARKET FLORIST Located in and associated with other businesses such as groceries and chain stores Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces Usually do not offer delivery or custom design These florists usually depend on unplanned purchases

Now a little about plants and flowers Plant - Multi-cellular organisms that produce their own food through photosynthesis Flowers – reproductive structure on plants. Serve as site of reproduction. Storage of food. (examples: grain, fruits, nuts) Pollination

Two main plant types Plants can be classified based upon physiology, and by the way they grow. We will look at both.

What is a cotyledon? This is the first seed leaves to appear as the seed germinates. Also known as seed leaves.

Monocots and Dicots Monocots Dicots 1 - One cotyledon 1 - Two cotyledons 2 - Leaves-parallel venation 2 - Leaves-netted venation 3 - Stems-vascular bundles scattered throughout the stem 3 - Stems-bundles arranged in a ring 4 - Flower parts in multiples of 3 4 - Flower parts in multiples of 4 or 5 5 - Fibrous root system 5 - Taproot system

Annuals, biennials, Perennials Annuals – complete their life cycle in one season. Examples: Marigold, Petunias, and many more!

Biennials –complete their life cycle in two seasons. (first season vegetative growth, second season reproduce) Examples: Holly Hocks, Fox Glove

Perennials Plants that grow year after year. Examples: Roses, Shasta Daisy

Plant Classification -a means of grouping plants according to their similarities

Botanical System of Classification 7 Categories after Domain

Botanical System of Classification Please put these in your notebook! 1. Kingdom 2. Division or Phylum 3. Class Subclass

Botanical System of Classification 4. Order 5. Family 6. Genus 7. Species

Botanical System of Classification Why do we need this? -clearly id’s plants Universal Latin

Process Of Photosynthesis C 02+ H 2 O + sunlight = sugar (C 6 H 12 O 6)+O 2 (occurs in the presence of chloroplasts) Process Of Respiration Sugar (C 6 H 12 O 6) + O 2= CO 2 + H 2 O (releases energy)

Relationship Between Photosynthesis and Respiration Photosynthesis 1 - A building process (+) 2 - Sugars manufactured 3 - CO 2 is consumed 4 - Oxygen is given off 5 -Requires light 6 -Only takes place in cell containing chlorophyll 7 - Sugar is the end product Respiration 1 -A destruction process (-) 2 - Sugars consumed 3 - C 02 is given off 4 -Oxygen is consumed 5 - Goes on day and night 6 -Carried on in all cells 7 -Energy produced for plant functions is the product

Plant Vegetative Structures Draw a plant in your notebook and label the following parts: Roots Stems Leaves- put a leave rubbing in the notebook! FRUIT- is the fertilized, developed ovary (fleshy portion of the fruit) Seed- is the matured ovule

Flower Anatomy

Parts of a flower

Flower Anatomy - Male n n n Stamen: Male part of flower Filament: Stalklike object in the stamen that holds up anther Anther: Sacklike structure that contains pollen.

The Pistil Located in the center of the flower Female part Produces female sex cells (eggs or ovules) If fertilized, the eggs become seeds

Parts of the Pistil 3 main parts: Stigma – sticky, catches the pollen Style – tube that leads to the ovary Ovary – eggs develop here, after fertilization the ovary grows to become a fruit or seed coat

Flower Anatomy – Female cont. n n Ovary: Female reproductive organ Ovule: Reproductive cell which becomes the seed when fertilized by pollen.

Flower Anatomy – neither male or female n n Petals: Colorful leaf-like structures that attract animals and insects Calyx: When all sepals are fused together

Petals Are actually leaves Generally the most striking part of the flower Bright colors are used to attract insects for pollination

Flower Anatomy – neither male or female n n Sepals: Green leaves that protect flower before it opens Peduncle: Stem

The Sepals Green, leaf like parts of the flower that cover and protect the flower bud before it is open

Objective 1. 4 List and explain the different types of flowers. Complete Incomplete

In your notebooks make four flaps like those below.

Flowers n Flower Types: n n n Perfect Flower: Has both male and female parts Imperfect Flower: Flower that is missing either male or female parts Complete Flower: Flowers that have sepals, petals, pistils, and stamens

Flowers n Flower Types: n Incomplete Flowers: When flower is missing sepals, petals, pistils, or stamen. n Imperfect Flowers are always incomplete. n Incomplete flowers may or may not be imperfect

Complete Flower

Complete Flower

In our notebooks we will put a picture of each flower and a description, color, floral use, arrangement.