Introduction The Double Logic of Remediation and Immediacy
+ “Introduction: The Double Logic of Remediation” and “Immediacy, Hypermediacy, and Remediation”
+ Remediation What is it?
+ Remediation Bolter and Grusin define it simply as “the representation of one medium in another” or as a kind of “refashioning” of a medium (45).
+ Remediation But wait a minute…what exactly is a “medium”?
+ Remediation Later on, Bolter and Grusin define it as: “a medium is that which remediates. It is that which appropriates the techniques…
+ Remediation …forms, and social significance of other media and attempts to rival or refashion them in the name of the real”(65).
+ Remediation Oh.
+ Remediation Bolter and Grusin note that Marshall Mc. Luhan once remarked that “the ‘content’ of any medium is always another medium…”(45)
+ Remediation But if you think about it, Mc. Luhan seems to be right.
+ Remediation I mean, we see this going on all the time…
+ Remediation …in movies…
+ Remediation …in movies…
+ Remediation …in video games…
+ Remediation …online…
+ Remediation …and with all sorts of technology…
+ Remediation So, if “remediation” is the representation of one media in another, and a “medium” is that which remediates…
+ Remediation …then I guess it makes sense when Bolter and Grusin say that all media remediates.
+ Remediation Does it?
+ Remediation In other words, the process of remediation is a part of every kind of media we can think of.
+ Remediation Thus, as both rhetors and future editors and digital media designers, an awareness of the processes of remediation at work would be useful.
+ Remediation Wouldn’t it?
+ Remediation Bolter and Grusin also tell us that remediation is comprised of two “oscillating” logics: a logic of immediacy and a logic of hypermediacy.
+ Immediacy What is that?
+ Immediacy Bolter and Grusin define it as the desire to “erase all traces of mediation”(5)
![+ Immediacy “[T]he logic of immediacy”, Bolter and Grusin argue, “dictates that the medium](http://slidetodoc.com/presentation_image_h/284a7ca5c7f11677bdc284ebe6250610/image-25.jpg "+ Immediacy “[T]he logic of immediacy”, Bolter and Grusin argue, “dictates that the medium")
+ Immediacy “[T]he logic of immediacy”, Bolter and Grusin argue, “dictates that the medium itself should disappear and leave us in the presence of the thing represented” (6)
+ Immediacy promises an “experience without mediation”(23)
+ Immediacy …but it never quite succeeds. Why?
+ Immediacy Because no matter how hard media tries to makes itself invisible, there always moments in which we are reminded that we are using media.
+ Immediacy Think about the last time you saw a 3 -D movie…
+ Immediacy …so immediacy inevitable leads us back to…
+ Hypermediacy What is it?
+ Hypermediacy Bolter and Grusin explain that “the logic of hypermediacy acknowledges multiple acts of representation and makes them visible”(33 -34).
+ Hypermediacy They also say that this logic “multiplies the signs of mediation and in this way tries to reproduce the rich sensorium of human experience”(34)
+ Hypermediacy Bolter and Grusin give the CNN website as an example…how is this hypermediacy?
+ Hypermediacy However, hypermediacy stands in conflict with our desire for immediacy, which brings us right back to…
+ Immediacy. . . immediacy-which Bolter and Grusin define it as the desire to “erase all traces of mediation”(5)…
+ Part I: Theory “Immediacy, Hypermediacy, and Remediation” Editor’s Notebook As readers and editors of this book, what feedback do you have on these chapters? What works? What doesn’t? What needs to be updated? What needs to go? Take a few minutes to write down your thoughts/flip through the chapter again. Then, take a few minutes with your group to each talk a little about your responses.
+ Keyword Review As a group, let’s get a complete list of all the terms we’ve encountered so far. Let’s use the smart board…
+ Website Analysis Now we’re going to see how all these terms apply to rhetorical artifacts in the real world. Each group has been given a card with a URL. As a group, investigate the site and you’ll have fifteen minutes or so to do three tasks: 1) Uncover how the website employs as many rhetorical strategies (ie keywords) as possible—try to outdo other groups! Ftw! ; 2) Choose a definition of rhetoric (either your own or someone else’s) that your group sees as connecting to your website; 3) Demonstrate how the processes of immediacy, hypermediacy and remediation might be at work (find at least one of each) When the fifteen minutes are up, elect a new spokesperson and present your findings to the class, using the Smartboard.
+ “Introduction: The Double Logic of Remediation” and “Immediacy, Hypermediacy, and Remediation”
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