INTRODUCTION STRATEGIC INDUSTRY ANALYSIS GMT 615 PCA PURPOSE

INTRODUCTION STRATEGIC INDUSTRY ANALYSIS (GMT 615 PCA) PURPOSE 01 -CA 1 Dr. Gehan Shanmuganathan

SELF INTRODUCTION…… Name Education Work experience if any. . 2

COURSE DESCRIPTION Students will master analytical, writing and communication skills by actively drafting and presenting their strategic research and assessment, describing their product, service or situation, respective industry and operating environments, the market, competition and consumers, along with a plan of action, which details their intended goals, objectives and strategies. 3

PURPOSE DIMENSION ABILITIES IN STRATEGIC INDUSTRY ANALYSIS I. Research the challenges and economic climate faced by your industry; explore the business opportunities that you want to develop II. Define the business research problems to pursue; determine the business goals and objectives related to the business research III. Agree on a research plan with defined metrics IV. Carry out the research, monitor research performance, modify research plan as needed V. Assess the research results, define possible business models and ventures, and lay out a course of action to pursue 4

STANDARDS OF ACADEMIC CONDUCT AND STUDENT INTEGRITY Plagiarism – Turnitin Attendance – 3 cumulative absences Communication competency Presentation skills – APA Style Writing style- syllabus 5

STUDY MATERIALS Download study materials from www. dhameeth. com Weekly class discussions will be available for down loading on every Saturday. 6

QUESTIONS……. . 7