Introduction Mexican Food Industry About Taco Rico TexMex

Introduction • • • Mexican Food Industry About Taco Rico Tex-Mex Café Why choose a Taco Rico Tex-Mex Café Franchise? Taco Rico Tex-Mex Café Menu Taco Rico Tex-Mex Café Franchise Formula Franchisee Training and Support Franchisee Qualifications Investment Requirements Before Becoming a Franchisee After Becoming a Franchisee

Mexican Food Industry • Mexican food is the 3 rd most popular menu type in the United States. • Consumers spend more than $39 Billion at Mexican restaurants each year. • As of May 2014, Mexican food restaurants were more common than Hamburger restaurants. • Some of the most popular items in Mexican restaurants include guacamole, tacos, and enchiladas.

About Taco Rico Tex-Mex Café • The first Taco Rico restaurant opened in 1992 in Miami and quickly became a neighborhood favorite. • As the result of the immediate success of the first location, Taco Rico opened other locations around Miami and has successfully kept their welcoming atmosphere at each location. • High-quality cuisine made with fresh ingredients served in a quick serve style setting has helped make Taco Rico “the best Tex-Mex franchise north of the border. ”

Why a Taco Rico Tex-Mex Café Franchise? • Cozy, friendly atmosphere • Voted as the place to go for “Miami’s Best Burrito of 2014” • No prior restaurant experience required • Extensive training program and ongoing support – your success is our success • Recognizable name and logo • Been in business for over 20 years • Mexican food is the 3 rd most popular menu type in the United States

Taco Rico Tex-Mex Café Menu APPETIZERS JALEPENO POPPERS $6. 99 TAQUITOS $5. 49 FRESH GUACAMOLE & CHIPS $6. 49 SOUPS & SALADS TORTILLA SOUP – CUP $3. 29 TORTILLA SOUP – BOWL $4. 59 $3. 29 CHILI CON QUESO $5. 99 SOUP OF THE DAY – CUP LOADED NACHOS $6. 99 SOUP OF THE DAY – BOWL $4. 59 Average Price: $6. 39 & TACO SALAD $8. 59 FAJITA SALAD $8. 99 $5. 55

Taco Rico Tex-Mex Café Menu ENCHILADAS NEW MEXICAN RED ENCHILADAS $8. 99 SUIZA ENCHILADAS $8. 99 TACO RICO BOWLS BAJA CHICKEN BOWL $8. 99 VEGGIE BOWL $8. 59 Average Price: $10. 34

Taco Rico Tex-Mex Café Menu FAJITAS SERVES ONE SERVES TWO CHICKEN $9. 99 $17. 59 STEAK OR COMBO WITH CHICKEN $11. 99 $21. 99 SHRIMP OR COMBO $12. 99 $23. 99 VEGGIE $9. 99 $17. 59 Average Price: $11. 24 & $20. 29

Taco Rico Tex-Mex Café Menu TACO PLATTERS TACOS DE LA CASA $8. 49 CARNITAS TACO PLATTER $8. 49 LOADED TACO PLATTER $8. 49 FISH TACOS $10. 99 Average Price: $9. 11 SINGLE TACOS CHICKEN, PORK, BEEF or BEANS $1. 99 STEAK $2. 49

Taco Rico Tex-Mex Café Menu HOUSE PLATTERS MEXICANA $9. 99 FIESTA PLATTER $12. 49 CHIMICHANGA PLATTER $8. 29 POLLO ASADO $10. 49 CHURRASCO SPECIAL $15. 99 Average Price: $11. 45 QUESADILLAS CHICKEN, PORK or BEEF $7. 99 SPINACH & MUSHROOM or CHEESE ONLY $7. 99 STEAK $10. 99 Average Price: $8. 99

Taco Rico Tex-Mex Café Menu BURRITOS REGULAR LARGE CHICKEN, PORK, BEEF, OR BEAN $6. 49 $9. 49 STEAK $8. 59 $12. 99 CHICKEN, PORK, BEEF, OR BEAN $7. 75 $11. 99 STEAK $14. 99 WET BURRITOS $10. 29

Taco Rico Tex-Mex Café Menu DESSERTS BANANA EMPANADA W/ ICE CREAM $4. 99 FRIED ICE CREAM $5. 99 SOPAPILLAS WITH HONEY $2. 99 FLAN $2. 99 KIDS MENU CHEESE QUESADILLA $4. 99 TWO BEEF TACOS $4. 99 GRILLED CHICKEN STRIPS $5. 99

Taco Rico Tex-Mex Café Lunch Specials Menu LUNCH SPECIALS THREE TACO PLATTER $6. 49 TACO & BURRITO $6. 49 TACO & ENCHILADA $6. 49 FAJITA, CHIMICHANGA, & TACO $7. 99 GRILLED STEAK BURRITO $7. 59 TAQUITOS PLATTER $6. 99 QUESADILLA PLATTER $6. 59 CHEESE QUESADILLA & CHIMICHANGA $7. 59 Average Price: $7. 02

Taco Rico Tex-Mex Café Menu DRINKS FROZEN DRINKS $3. 50 FROZEN MARGARITAS $4. 99 HOMEMADE SANGRIA $4. 59 BEERS ON DRAFT $3. 50 BOTTLED BEERS $3. 50 JARRITOS $1. 99 AGUA DE HORCHATA $1. 99 AGUA DE TAMARINDO $1. 99 BOTTLED AND FOUNTAIN SOFT DRINKS Average Price: $3. 25

Taco Rico Tex-Mex Café Franchise Formula • • • Low start up costs Easy to operate Low overhead High profit margins Growing industry

Training & Support • You and up to 2 managing partners • Approximately 5 weeks of training • Training provided by co-founders: Leland Neal, James Ross, and Marcelo Ortiz. • Training is held in Miami. • In addition to the corporate training, once you open your store, we will come to you and train you at your new store. Our staff will stick around to make sure that you are fully capable to run the business on your own. • Year-round access to franchise support • Detailed operations manual provided

Franchisee Qualifications • Business Management / Ownership Experience (Not Required) • Entrepreneurship • Hard-working Individual • Dedication to Customer Service

Investment Requirements Type of Expenditure Initial Franchise Fee Utility Fees, Real Estate Lease and Utility Deposits Construction of Leasehold Improvements Décor, Furniture, Equipment and Signage Architectural and Engineering Plans Other Equipment, including TVs and Computer System POS System Opening Inventory and Supplies Grand Opening Marketing and Assistance Licenses and Permits Travel and Living Expenses While Training Attorneys and Accountants Insurance (3 months) Additional Funds (3 months) Total Amount (Low-High Range) $24, 900 $2, 000 - $89, 000 $30, 000 - $93, 000 $23, 500 - $80, 000 $2, 000 - $5, 000 $2, 000 - $4, 000 $7, 000 $5, 000 - $7, 000 $6, 000 - $9, 000 $400 - $3, 300 $300 - $5, 500 $0 - $2, 000 $2, 100 - $3, 600 $15, 000 - $25, 000 $129, 800 - $285, 800

Next Steps To Own Your Taco Rico Franchise • Complete the profile form • Attend the webinar • Review the Franchise Disclosure Document • Call with our CEO • Face to face meeting if possible / Discovery Day • Meeting with our CEO • Sign the Franchise Agreement and begin your new and exciting journey.

After Becoming a Franchisee • • • Select a location Attend training Set up store Hire employees Celebrate your Grand Opening!!!