Introduction Marvelous Hybridity in China Captain America symbolizes
Introduction: Marvelous Hybridity in China • Captain America symbolizes true country patriotism Naomi Roman Discussions: • Avengers (2012) film references back to 911 • • How can foreigners relate to our ideals? • • Research Statement: to discover how Marvel Studios uses • hybridity in their movies to create such a wide acceptance and audience worldwide • Two examples: Doctor Strange & Iron Man 3 in China Research: • • • Chinese regulations over internet “do not jeopardize social stability, do not organize and do not threaten the party. (The Economist, 2013)” 34 international movies allowed into China p/y • Conclusion: • Box office results: China is the second top movie market in • IM 3 set a new box office the world, behind the US record in China (CNN, 2013) Accounts “for 13 percent of the $13. 5 b • Captain America: Civil War generated by the top 20 movies from U. S. gained $190 million in China studios…” (Newsweek, 2017) Iron Man 3 (2013): • Netflix is not available in China • Disney co-produced IM 3 with a • Marvel has proved itself flexible in Chinese production company, DMG working around Chinese restrictions Entertainment (Disney, 2017) and • Added extra footage in the Chinese producing version featuring popular Chinese great quality actors and products (CNN, 2013) works that Doctor Strange (2016): everyone • Cast a British white woman for a loves. Tibetan male role, the Ancient One • Captain • Blamed for white-washing (The China? Guardian, 2017) • Marvel specifically chose a diverse cast 1
Marvelous Hybridity in China References Brown, S. (2013, May 03). Iron Man 3 smashes opening box office record in China. Retrieved October 12, 2017, from http: //edition. cnn. com/2013/05/03/business/iron-man-china/index. html Child, B. (2016, April 27). Marvel defends 'whitewashed' casting of Tilda Swinton in Doctor Strange; Disney -owned studio says new 'embodiment' of Ancient One character is Celtic version of the traditionally Tibetan mentor to Benedict Cumberbatch's hero. The Guardian. Retrieved September 13, 2017. H. , E. (2013, April 21). The Economist. How does China censor the internet? Retrieved November 02, 2017, from https: //www. economist. com/blogs/economist-explains/2013/04/economist-explains-how -china-censors-internet Marvel’s Iron Man 3 to Be Co-Produced in China. (n. d. ). Retrieved October 12, 2017, from http: //www. waltdisneystudios. com/marvels-iron-man-3 -to-be-co-produced-in-china/ Pardy, B. (2016). Selling Marvel's Cinematic Superheroes through Militarization. Stream: Culture/Politics/Technology, 8(2), 23 -25, 23 -32. Retrieved September 13, 2017, from journals. sfu. ca/stream. R. (2017, January 11). China gives a boost to Hollywood superheroes and cartoon animals at global box office. Retrieved October 10, 2017, from http: //www. newsweek. com/china-movies-hollywood-box-office -global-box-office-539855 The reason behind "whitewashing" of Marvel's Doctor Strange. (2016, April 27). The New Zealand Herald. Retrieved September 13, 2017. 2
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