Introduction Amul is an Indian dairy cooperative based

Introduction � Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. � The word Amul is derived from the Sanskrit word Amulya, meaning rare, valuable. � The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL.

� Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3. 6 million mil � Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.

Dr. Verghese Kurien Founder-chairman of the GCMMF for more than 30 years (1973– 2006), is credited with the success of Amul.

Amul Products � Amul's product range includes milk powders, milk, butter, ghee, cheese, Masti dahi, Yoghurt, Buttermilk, chocolate, ice cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Amul Pro brand others. � Amul PRO is a recently launched brown beverage just like bournvita and horlicks offering whey protein, DHA and essential nutrients.

� Amul offers Mithaimate which competes with Milkmaid by Nestle by offering more fat at lower price. � Amul's ice creams are made from milk fat and thus are ice creams in real sense of the word, while many brands in India sell frozen desserts made from vegetable fat.

THE AMUL MODEL The Amul Model is a three-tier cooperative structure. This structure consists of a dairy cooperative society at the village level affiliated to a milk union at the district level which in turn is federated into a milk federation at the state level. Milk collection is done at the village dairy society, milk procurement and processing at the District Milk Union and milk products marketing at the state milk federation.

Advertisement Spin off of ‘The Despicable Me’ franchise

Tribute to the ‘Missile man’.

Heartwarming entertainer! During the release of the film ‘Bajrangi Bhaijaan’

Heat wave sweeps India

Himalayan tragedy

When the film ‘Birdman’ wins at Oscars!

Campaign to save trees in milk colony !

Reason for success 1. 2. 3. 4. 5. Low cost of products Varied products Strong distribution network Its supply chain Use of different technologies

THANK YOU ! - Nishi Kasundra