Introducing the Bradford White ICON System and Accessory

Introducing the Bradford White ICON System™ and Accessory Packages

• A revolutionary advance in water heating control technology available only to the professional installer and wholesaler • Numerous energy and timesaving benefits to the homeowner, contractor and wholesaler • Utilized across our entire Residential and Light Duty Commercial Gas product line* • Why did we do this? In a word…customers • Our customers asked for a sophisticated yet simple control that gives them performance enhancements and diagnostic capabilities *Except High Performance and Mobile Home models

Features • Advanced Temperature Control System- Microprocessor constantly monitors and controls burner operation to maintain consistent and accurate water temperature levels. • Exclusive Performance Software- Proprietary algorithms provide enhanced First Hour Delivery ratings and tighter temperature differentials. • Intelligent Diagnostics- An exclusive green LED light prompts the installer during start-up and provides ten different diagnostic codes to assist in troubleshooting. • Pilot-On-Indication- Flashing green LED provides positive indication that pilot is on. • Millivolt Powered- An off-the-shelf thermopile converts heat energy from the pilot flame into electrical energy to operate the gas valve and electronics. No external electricity required.

Features • Separate Immersed Thermowell- High strength advanced polymer composite thermowell provides isolation between electronic temperature sensor and surrounding water. No need to drain the tank when removing, or replacing the gas valve. • Integrated Piezo Igniter- Built into the control itself, the igniter eliminates the need to open the combustion chamber to light the pilot. • Universal Replacement- The Bradford White ICON System™ service kits are available for direct replacement, or for the replacement of Robertshaw or White. Rodgers gas valves on most older Bradford White models. • Proven Technology- Over 150, 000 units installed over the past 3 years have proven the durability, reliability and simplicity of this technology.

Benefits For The Homeowner • Higher First Hour Delivery Ratings • More updated, sleeker modern design • Capable of upgradable features (Performance, Protection packages) • Tighter temperature differential -Less water being used (water conservation), since water is stored closer to set temperature, especially in the morning -Less gas being used because of burner shutting of quicker • No electricity required

Benefits For The Contractor • Up sell the upgradable features (Performance, Protection) • Removal of gas valve without draining the tank • Sell a “greener” product because of the tighter differential capabilities -Less water being used (water conservation), since water is stored closer to set temperature, especially in the morning -Less gas being used because of burner shutting off quicker • Diagnostic codes for trouble-shooting • No need to have multiple gas valves on truck (ICON control works on all BTU/hr. input ranges as well as BWC White Rodgers and Robertshaw water heaters)

Benefits For The Wholesaler • Universal Kit and Direct Replacement Kit can replace multiple gas valves. This reduces the amount of inventory required to service water heaters. • Capable of upgradable features (Performance, Protection packages). • Not available in Retail stores.

ICON system is the base platform for Accessory Packages Accessory Module Performance Package Protection Package Inlet Shut-Off Package

Bradford White ICON System™ Accessory Packages Performance Package Inlet Shut-off Valve Package Accessory Module Protection Package

Bradford White ICON System™ Accessory Module (required for all accessories) Features: • Multi-color LED used to display status and diagnostics. • Audible alarm to sound in the event a fault occurs. • Alarm is resettable and can be temporarily silenced. • Works with Performance, Protection and Inlet Shut-Off Valve Packages. • One Accessory Module fits all water heaters. • All components are re-usable and can be removed and installed on a new water heater. • Durable construction.

Bradford White ICON System™ Performance Package Features: • 7 day/4 period programmable display. • Conserves energy. Savings of between 7% and 36%. • Additional hot water performance. As much as 50% or more. • Hot water capacity indicator; provides an estimate of available hot water in the tank. • Battery backup in case of power failure. • Similar user interface as furnace/air conditioning thermostats. • Easy installation.

Bradford White ICON System™ Protection Package Features: • Electronic sensor designed to detect water heater leak. • Triggers an alarm to alert homeowners when a water heater leak is detected. • May be used in a water heater drain pan or with included dam. • Included dam corrals the water in order for a leak to be detected. • All components are re-usable and can be removed and installed on a new water heater.

Bradford White ICON System™ Inlet Shut-Off Valve Features: • Designed to limit damage caused by water heater leak by shutting off the inlet water after a leak is detected and confirmed. • Solid bronze construction. • Easy electrical connection with integral wire harness. • Mounts directly to the water heater inlet.

Promotional Strategy and Sales Support For the Wholesaler: • Features and Benefits Video • Power. Point and Electronic Files on CD

Promotional Strategy and Sales Support For the Wholesaler: • Trade Brochure • Wholesaler Poster

Promotional Strategy and Sales Support For the Contractor: • Homeowner Brochure • Homeowner Video

Promotional Strategy and Sales Support Additional Components: • Press Releases (Trade and Consumer) • Print Ad

Promotional Strategy and Sales Support Additional Components: • E-mail Blast to Contractors • Featured Article/s in Trade Publications • Website Integration • You. Tube Video

Thank You! Questions