Introducing Scholastic Everyday Book Box Read Every Day

Introducing… Scholastic Everyday Book Box!

Read Every Day. Lead a Better Life. • Engage your young readers with this great-value collection of books from Scholastic! – Fiction and non-fiction titles for independent reading and developing fluency – Brightly colored illustrations and photos help students develop vocabulary and build comprehension skills – Resource CD loaded with worksheets and reading tips for teachers and parents – American or Commonwealth/British English versions

• Red Box: Ages 5 -6 • 50 individual titles • Teaching resources CD • Lexile® levels BR-170 L

• Yellow Box: Ages 6 -7 • 50 individual titles • Teaching resources CD • Lexile® levels BR-350 L

• Blue Box: Ages 7 -8 • 50 individual titles • Teaching resources CD • Lexile® levels 360 L-690 L

• Order information: Red Box: American English 978 -0 -545 -37755 -3 $134. 95 Red Box: Commonwealth English 978 -0 -545 -37756 -0 $134. 95 Yellow Box: American English 978 -0 -545 -37674 -7 $134. 95 Yellow Box: Commonwealth English 978 -0 -545 -37676 -1 $134. 95 Blue Box: American English 978 -0 -545 -37757 -7 $134. 95 Blue Box: Commonwealth English 978 -0 -545 -37759 -1 $134. 95 Full title lists available on request!

Coming April 2012! Two New Book Boxes! • Order information: Green Box: American English 978 -0 -545 -44543 -6 $ 134. 95 Green Box: Commonwealth English 978 -0 -545 -44544 -3 $ 134. 95 ORANGE BOX: American English 978 -0 -545 -44545 -0 $ 134. 95 ORANGE BOX: Commonwealth English 978 -0 -545 -44546 -7 $ 134. 95 Full title lists available on request!

Product Campaign • Promotional objectives: Sell all 800 units of each box; Upsell to current customers with 2 new boxes • Target customers: bilingual private schools, MOE schools, international schools • Competitive Advantages: Perfect for independent reading; great value collection; includes teaching resources • Marketing Message: Encourage independent reading with this great-value collections of books from Scholastic!

Product Campaign • Strategy – Position Everyday Book Box as a low-cost independent reading tool to supplement classroom libraries and support English language learners. – Continue to target private bilingual schools, using launch of 2 new boxes – Presale for 2 new levels starts beginning of February – Official launch of 2 new levels beginning April

Product Campaign – Sales Tactical Plan • Presale I of 2 new boxes starts Monday, February 6 with email campaign, new sell sheet • Presale II of 2 new boxes starts Monday, March 5 with follow-up email campaign including sell sheet and new brochure • Official launch beginning of April with book box samples to reps and key distributors

Marketing Materials • Sell sheet for presale of 2 new boxes • Sell sheet for all 5 boxes • Brochure soon to be updated to include all 5 boxes • No sampler, so for top distributor customers, send them samples of the boxes