Introducing range extensions MASTERColour CDMR PAR ease of

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Introducing range extensions… MASTERColour CDM-R PAR ease of use combined with excellent light quality…

Introducing range extensions… MASTERColour CDM-R PAR ease of use combined with excellent light quality… November 2012 CDM-R Elite PAR 20/30 L - new introductions - W 4 2012

MASTERColour CDM-R Next steps For many years, Philips is offering the CDM-R in both

MASTERColour CDM-R Next steps For many years, Philips is offering the CDM-R in both PAR 20 and PAR 30 L editions. Since 2008, we are offering an Elite version for CDM-R PAR 30 L by which we added a premium product to our CDM-R portfolio. This year, we are upgrading the portfolio, which will increase: 1. Lifetime, Lumens and Lumen Maintenance in the Elite range 2. Lumens and Lumen Maintenance in the CDM range Besides these performance improvements, we now also added the Elite 50 W version (in 3000 K) to offer a great energy efficient solution! See next slides for more details. Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012

CDM-R PAR 20/PAR 30 L family in e as ph What will be new?

CDM-R PAR 20/PAR 30 L family in e as ph What will be new? Elite PAR 20 930 (35 W) W 4 ‘ 12 Elite PAR 30 L PAR 20 PAR 30 L 942 (35 W) 942 (35 W/70 W) 930 (35 W/50 W/70 W) Elite Existing Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 3

ut o e 3 s a ph 201 Q 1 CDM-R PAR 20/PAR 30

ut o e 3 s a ph 201 Q 1 CDM-R PAR 20/PAR 30 L family What will we phase out? Elite PAR 30 L 930 (35 W/70 W) Elite Confidential PAR 20 PAR 30 L 830 (35 W) 830 (35 W/70 W) CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 4

CDM-R Elite PAR 20/PAR 30 L family Why Elite in PAR lamps? CDM-R Elite

CDM-R Elite PAR 20/PAR 30 L family Why Elite in PAR lamps? CDM-R Elite Benefit CRI 80 90 Superb color representation R 9 -40 - 25 50 - 90 Perfect red rendering Lifetime 9 -11 k hrs 15 k hrs Extended relamping Efficacy Up to 59 Lm/W Up to 69 Lm/W More light, energy savings Lumen Maintenance at 12 k hrs 50 - 60% 75% - 80% Stable light depreciation over life Wattages 35 W, 70 W 35 W, 50 W, 70 W Energy saving solutions Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 5

CDM-R Elite PAR 20/PAR 30 L family Elite story: more light, less re-lamping… Lumens

CDM-R Elite PAR 20/PAR 30 L family Elite story: more light, less re-lamping… Lumens Elite vs CDM 100, 0% 90, 0% 80, 0% Up to 30% Light (@ 11 k hrs) 70, 0% 60, 0% 50, 0% Lifetime of Elite PAR lamps is at least 4. 000 hrs longer than CDM PAR Elite Survivals Elite Maintenance CDM Survivals CDM Maintenance 40, 0% 30, 0% 20, 0% 10, 0% 0 Confidential 3000 6000 9000 12000 CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 15000 6

CDM-R Elite PAR 20/PAR 30 L family energy saving with Elite 50 W, a

CDM-R Elite PAR 20/PAR 30 L family energy saving with Elite 50 W, a simple story… CDM-R Elite PAR 30 L 50 W CDM-R PAR 30 L 70 W Replace and simply save 23 W This will bring: • higher lumen level after 2000 hours • Elite light quality - CRI = 90 perfect for retail lighting - excellent in red • longer lifetime = 15, 000 hours • Save 30% on energy costs • Easy to retrofit into existing luminaires (EL only) Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 • Available in 3000 K • 50 W lamps need 50 W gear 7

CDM-R Elite PAR 20/PAR 30 L family energy saving with Elite 50 W, a

CDM-R Elite PAR 20/PAR 30 L family energy saving with Elite 50 W, a simple story explained… Lumen Elite 50 W vs CDM 70 W 6000 5000 4000 3000 2000 Same lumen in 2. 000 hrs CDM 70 W Maintenance 1000 +4. 000 hrs Elite 50 W Maintenance 0 0 3000 6000 9000 12000 15000 The energy saving 50 W Elite system provides: higher CRI, longer life, better maintenance. Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 8

CDM-R Elite PAR 20 family specs and benchmark… Spec CDM-R PAR 20 35 W

CDM-R Elite PAR 20 family specs and benchmark… Spec CDM-R PAR 20 35 W 830 CDM-R Elite PAR 20 35 W 930 PAR 20 35 W 942 beam intensity 10 D (cd) 23. 000 29. 000 21. 500 beam intensity 30 D (cd) 5. 000 5. 600 5. 000 beam intensity 40 D (cd) n. a. color temp (K) 3000 4200 CRI 81 90 90 R 9 <0 50 50 maintenance @ 12. 000 hr n. a. 82% n. a. maintenance @ 15. 000 hr n. a. 80% n. a. survival 90% (hr) 6. 000 10. 000 6. 000 survival 50% (hr) 9. 000 15. 000 9. 000 Elite PAR 20 lamps bring: +25% more light, CRI = 90, +60% longer life… Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 9

CDM-R Elite PAR 30 L 35 W family specs and benchmark… Spec CDM-R PAR

CDM-R Elite PAR 30 L 35 W family specs and benchmark… Spec CDM-R PAR 30 L 35 W 830 CDM-R Elite PAR 30 L 35 W 930 beam intensity 10 D (cd) 44. 000 56. 000 beam intensity 30 D (cd) 7. 400 8. 200 beam intensity 40 D (cd) n. a. color temp (K) 3000 CRI 81 90 R 9 < 10 50 maintenance @ 12. 000 hr n. a. 82% maintenance @ 15. 000 hr n. a. 80% survival 90% (hr) 7. 000 10. 000 survival 50% (hr) 11. 000 15. 000 Elite PAR 30 L lamps bring: +25% more light, CRI = 90, +35% longer life… Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 10

CDM-R Elite PAR 30 L 50 W, 70 W family specs and benchmark… Spec

CDM-R Elite PAR 30 L 50 W, 70 W family specs and benchmark… Spec CDM-R PAR 30 L 70 W 830 CDM-R Elite PAR 30 L 50 W 930 CDM-R Elite PAR 30 L 70 W 930 PAR 30 L 70 W 942 beam intensity 10 D (cd) 68. 000 60. 700 74. 500 63. 000 beam intensity 30 D (cd) 13. 500 11. 000 15. 000 13. 000 beam intensity 40 D (cd) 10. 000 7. 200 10. 300 9. 000 3000 4200 CRI 83 90 90 90 R 9 < 10 50 50 50 maintenance @ 12. 000 hr n. a. 82% n. a. maintenance @ 15. 000 hr n. a. 80% n. a. survival 90% (hr) 6. 500 10. 000 6. 500 survival 50% (hr) 11. 000 15. 000 11. 000 color temp (K) Elite PAR 30 L lamps bring: up to +20% more light, CRI = 90, +35% longer life… Note: Light output CDM-R lamps drops fast: within 2. 000 hrs Elite 50 W produces same light output as CDM 70 W. Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 11

CDM-R Elite and Competition – 3000 K specs and benchmark… PAR 20 35 W

CDM-R Elite and Competition – 3000 K specs and benchmark… PAR 20 35 W 3000 K Spec PAR 30 L 70 W 3000 K Philips Elite Osram GE beam intensity 10 D (cd) 29. 000 22. 000 74. 500 70. 000 33. 500 (15 D) beam intensity 30 D (cd) 5. 600 5. 400 7. 500 (25 D) 15. 000 13. 800 n. a beam intensity 40 D (cd) n. a. 10. 300 8. 900 10. 000 color temp (K) 3000 3000 CRI 90 80+ 89 90 80+ R 9 50 Data not available maintenance @ 12. 000 hr 82% Data not available maintenance @ 15. 000 hr 80% Data not available survival 90% (hr) 10. 000 Data not available survival 50% (hr) 15. 000 12. 000 10. 000 Note: GE has different beam angles which make a candela comparison not 1: 1. Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 12

CDM-R Elite PAR 20/PAR 30 L family Applications… • Upgraded and expanded portfolio offering

CDM-R Elite PAR 20/PAR 30 L family Applications… • Upgraded and expanded portfolio offering ideal alternatives for retail lighting - ideal for use in retail stores and shop windows - can switch from spot to flood by simply changing the lamp - easy to change color temperature by replacing lamps • lighting differentiation - excellent light quality: CRI = 90 - crisp, white sparkling light - high lumen maintenance - save 77% energy compared to halogen PAR 30 L Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 13

CDM-R Elite PAR 20/PAR 30 L family Features and benefits… Front lenses enables different

CDM-R Elite PAR 20/PAR 30 L family Features and benefits… Front lenses enables different beam angles Crisp white sparkling light with excellent colour rendering makes merchandise look at its best Highly efficient and long life CDM Elite burner High light output plus high lumen maintenance provide low total cost of ownership. UV Block Suitable for open luminaires enables easy replacement and no need for yearly reflector cleaning. Neck coating ensures low burner temperature for stable colour performance over life. E 27 standard Lamp caps Confidential Same dimensions as standard CDM-R PAR 30 L and PAR 20 100% compatible with existing E 27 CDM-R luminaires. CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 14

CDM-R Elite PAR 20/PAR 30 L family Dimensions… dimensions C nom C max D

CDM-R Elite PAR 20/PAR 30 L family Dimensions… dimensions C nom C max D nom D max CDM-R (Elite) PAR 30 L 120 123 95 97 CDM-R (Elite) PAR 20 92 95 64 65 CDM-R Elite PAR 30 L and PAR 20 lamps have the same dimensions as previous generation standard CDM-R PAR 30 L and PAR 20 lamps. Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 15

CDM-R Elite PAR 20/PAR 30 L 3000 K family portfolio overview & pricing Current

CDM-R Elite PAR 20/PAR 30 L 3000 K family portfolio overview & pricing Current Elite PAR 30 L 35 W 50 W Old generation 70 W Old generation 3000 K PAR 30 L PAR 20 New! 3000 K Elite PAR 30 L Elite PAR 20 35 W 50 W 70 W Upgrade New These lamps will be phased out. Phase in per November 2012 Pricing : New Elite lamps will follow current CDM pricing Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 16

CDM-R Elite PAR 20/PAR 30 L 3000 K family Logistic information (1)… Naming 12

CDM-R Elite PAR 20/PAR 30 L 3000 K family Logistic information (1)… Naming 12 NC EOC MASTERColour CDM-R Elite PAR 20 35 W/930 10 D MASTERColour CDM-R Elite PAR 20 35 W/930 30 D 9280 502 00630 9280 503 00630 8718 2916 5155 000 8718 2916 5157 400 MASTERColour CDM-R Elite PAR 30 L 35 W/930 10 D MASTERColour CDM-R Elite PAR 30 L 35 W/930 30 D MASTERColour CDM-R Elite PAR 30 L 50 W/930 10 D MASTERColour CDM-R Elite PAR 30 L 50 W/930 30 D MASTERColour CDM-R Elite PAR 30 L 50 W/930 40 D MASTERColour CDM-R Elite PAR 30 L 70 W/930 10 D MASTERColour CDM-R Elite PAR 30 L 70 W/930 30 D MASTERColour CDM-R Elite PAR 30 L 70 W/930 40 D 9281 00630 9281 082 00630 9281 085 00630 9281 086 00630 9281 087 00630 9281 093 00630 9281 094 00630 9281 095 00630 8718 2912 4192 800 8718 2912 4194 200 8718 2912 4196 600 8718 2912 4198 000 8718 2912 4200 000 8718 2912 4186 700 8718 2912 4188 100 8718 2912 4190 400 Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 17

CDM-R Elite PAR 20/PAR 30 L 3000 K family Logistic information (2)… to be

CDM-R Elite PAR 20/PAR 30 L 3000 K family Logistic information (2)… to be phased out – end February 2013 12 NC EOC MASTERColour CDM-R PAR 20 35 W/830 10 D MASTERColour CDM-R PAR 20 35 W/830 30 D 9280 841 00630 9280 840 00630 8711 5001 9808 215 8711 5001 9810 515 MASTERColour CDM-R PAR 30 L 35 W/830 10 D MASTERColour CDM-R PAR 30 L 35 W/830 30 D MASTERColour CDM-R PAR 30 L 70 W/830 10 D MASTERColour CDM-R PAR 30 L 70 W/830 30 D MASTERColour CDM-R PAR 30 L 70 W/830 40 D MASTERColour CDM-R Elite PAR 30 L 35 W/930 10 D MASTERColour CDM-R Elite PAR 30 L 35 W/930 30 D MASTERColour CDM-R Elite PAR 30 L 70 W/930 10 D MASTERColour CDM-R Elite PAR 30 L 70 W/930 30 D MASTERColour CDM-R Elite PAR 30 L 70 W/930 40 D 9280 709 00630 9280 710 00630 9280 711 00630 9280 899 00630 9280 712 00630 9281 848 00630 9281 849 00630 9281 842 00630 9281 843 00630 9281 844 00630 8711 5001 9701 610 8711 5001 9703 010 8711 5001 9705 410 8711 5002 0731 910 8711 5001 9707 810 8727 9008 6542 400 8727 9008 6544 800 8727 9008 6530 100 8727 9008 6532 500 8727 9008 6534 900 Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 18

CDM-R Elite PAR 20/PAR 30 L family FAQs… When will this whole new generation

CDM-R Elite PAR 20/PAR 30 L family FAQs… When will this whole new generation of PAR lamps be available? The new portfolio will be commercially available from Nov 2012. Can these new CDM-R Elite lamps retrofit into the existing luminaires? Yes, the new Elite lamps will replace the existing PAR lamps. Can the CDM-R Elite PAR lamps also run on EM gear? At launch, the new CDM-R Elite lamps will only operate on EL gear. A development project is now running to enable EM gear compatibility for both 35 W/930 and 70 W/930 for both PAR 20 and PAR 30 L. Confidential CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 19

More questions? For Europe: Arthur van der Wateren Product Marketing Compact-HID GBU HID, Philips

More questions? For Europe: Arthur van der Wateren Product Marketing Compact-HID GBU HID, Philips Lighting Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 14 40 7675 cell: +32 471 920 361 email: Confidential arthur. van. der. wateren@philips. com CDM-R Elite PAR 20/30 L - new introductions - W 4 2012 20

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