Introducing Personalized Health Promotion and Wellness Programs brought

Introducing. . . Personalized Health Promotion and Wellness Programs brought to you by:

In Partnership with. . . Duke University Medical Center Duke Center for Living Stedman Nutrition Center

What is The PHD Network ? A personal health management system utilizing the power of the Internet to distribute educational programs unique to each participant via licensed sponsors.

Our Mission To promote wellness education and empower members to take responsibility for their own: Personal Health Development

Our Approach… The PHD Network Features: l Fast, Reliable, Cost Effective – Delivery Method l Personal Health Programs for all participants – l Convenient Access – No Geographic Limitations l Trusted information developed at Duke University l Tracking and Compliance Programs to monitor progress l Co-Branded look to support Sponsor “Offerings and Programs” Employees / Spouse

Target Markets… The PHD Network Benefits Several Markets: l Workplace Wellness – Helping to lower Health Care Claims l Disease Management – Education and Intervention Programs l Patient Education – Personalized “Trusted” Content l Consumer Health – Value Added Service for Existing Programs

White House Launches Healthier. US Initiative President Bush takes steps to “Promote Good Health” l Be physically active every day l Eat a nutritious diet l Get preventive screenings l Make healthy choices For more go to: Healthier. US. gov

Closing the Wellness Gap Typical Program Concerns PHD Network Solutions l High cost (need large groups) l Very Cost Effective (only $24 per user/year) l A “One size fits all” approach l Personalized for each PHD Member l Inconsistent content delivery among various locations l Continuity of Duke Written Content for every member at all locations l Lack of individual “follow up” l Software tracks individual progress l Limited measurement capabilities l Variety of Group and Sponsor Reports

A Complete Health Management System How it works: l Personal Health Assessment l Assign Personal Wellness Programs l Convenient Online Access l Track Progress / Provide Reports l Support Incentive / Reward Programs

Easy “Online Enrollment”. . . Following completion of the Personal Health Assessment -- charts and reports are displayed to indicate areas of individual health concern designed to help people reach a “readiness to change mindset” necessary to improve healthy living habits.

Individual Disease Risk Profiles… • Risks for Heart Disease, Diabetes and Stroke • See Peer Group Comparison • Find out Your Achievable Risk Level

Focus is on Five Key Areas l l l Health Education Nutrition Exercise and Fitness Stress Management Personal Development Click on any course title to access your lessons. Each program takes about 15 minutes to complete -- a quiz follows to earn incentive points and monitor individual program compliance.

Learning is Visual… Sample of “Pictures in Motion” Quality Graphics Promote Learning Much Better Than “Text Only”

“Private Label” Delivery Users can access The PHD Network via Activ. Health. com, but more often will come in through a Sponsor’s site -- like the Life. Signs example shown here. These slides show several samples of the same template -- modified to accommodate various sponsor logos and color schemes to keep the look and feel consistent with the sponsor’s web site.

Access is Private and Secure l Internet Files Remain Confidential l Private Username and Password l Secure Data Management

Solutions for Members At last …… A program that is: l l l l Personalized Convenient and User Friendly Includes Program for Spouse Available 24 x 7 Portable – Consistent Content Trusted Source – Duke University Tracks Participation and Improvement Focus is at the “User Level”

Benefits for Sponsors l Promotes “Quality of Life” on behalf of the Sponsor l Places focus on both individual and spouse/family health issues l Communication Tool - maintain year round contact with your audience l Cost Effective – low “per user/per year” fee structure l Reports - quantitative feedback and compliance tracking l Key Point - supports your existing business model Healthier Employees = Improved Morale Less Family Stress = Longevity of Service