Introducing Mortgage Lead Generation Subscriptions About Us Wealthify
Introducing… Mortgage Lead Generation Subscriptions
About Us Wealthify is a new financial services listings site developed by Webbuzz www. Webbuzz. com. au is Australia’s first ‘online growth agency’ Developed & implemented multiple online lead generation campaigns Specialising in online marketing for mortgage brokers & financial advisers Generated 15, 000+ online leads for businesses Appointed as online marketing agency for an NZ bank Certified Google Ad. Words agency
Brokers & the online channel threat opportunity
What the banks REALLY think about online
The internet: where the people are Brand Creation o 7. 3 million Australian households (83%) with internet access o 96% of households with children under 15 have internet o 81% are accessing the internet daily o Facebook has 13. 8 million members – 59. 66% population penetration o 93. 65% of all internet search occurs on Google o 13 million Australians are now making 6 million Google searches every day. Sources: ABS 2014; www. gs. statcounter. com www. socialbakers. com www. socialmedianews. com. au
Problems facing mortgage brokers Low-level of online marketing skill Limited understanding of social media Time poor Tighter regulation to reduce system mortgage demand Growth in online channel bypassing them for banks & big brokers eg; Aussie, Mortgage Choice Limited capital available to fund their own ‘lead generation infrastructure’ Other lead generation services too expensive or not reputable
Our solution 1. 2. 3. 4. 5. Create digital templates of the elements required for success License the branded templates to broker subscribers Offer total sourcing and delivery of leads, for a fixed fee Pay-by-the-month subscription model Online sign-up and account management
Branded lead generation elements Landing page templates • the destination web page where your prospects convert into a ‘lead’ Ad copy & campaign management • the initial lure used to attract traffic to your landing page FREE Gift ‘lead bait’ • a promotional offer, e. Book or other incentive for the lead to provide their details Auto-responder messages • automated follow-up emails to your leads that massively increase your chances of conversion Customer Relationship Management (CRM) platform • an online tool where you can track & manage your leads
How it works 1. Select your plan. 2. Campaign set-up. 3. Leads to your inbox. It takes as little 48 hrs to launch a campaign. A one-off set up fee of $495 applies.
How it works Facebook Ads Google Adwords Display & remarketing Fresh leads flow into CRM
Pricing structure MICRO MINI MAXI MEGA $1, 440 $2, 975 $5, 270 $7, 425 • 8 -10 leads p. m • 1 x generic landing page • CRM log in • Smartphone app • geo-targeted to your city/region • Basic lead alerts • Online chat support • 1 x auto responder email to leads • 17 -20 leads p. m • 2 x branded landing pages • CRM log in • Smartphone app • Basic lead alerts • Branded e. Book FREE download • geo-targeted to your city/region • Online chat support • 2 x autoresponder leads to emails • 30 -35 leads p. m • 3 x branded landing pages • CRM log in • Smartphone app • Advanced lead alerts • Branded ebook FREE download • geo-targeted to your city/region • + 1 additional targeted niche • Page activity reporting • Re-marketing • Phone support • 3 x auto responder emails to leads • 45 -50 leads p. m • 4 x branded landing pages • CRM log in • Smartphone app • Advanced lead alerts • Branded ebook FREE download • geo-targeted to your city/region • + 2 additional targeted niches • Page activity reporting • Re-marketing • Phone support • Scripts & sales training for staff • 4 x auto responder emails to leads • A/B split testing *Larger custom packages available upon request.
Features & benefits Fast & flexible. Launch a campaign in just 48 hrs. Stop, start or upgrade any time. Branded lead generation. Get leads generated in the name of your business, for better conversion. Grow your database. Every lead adds to your list of contacts, & expands the reach of your existing email marketing. 100% ownership. No dodgy old contact lists, no commission sharing. Just fresh leads that only YOU own. Online CRM. Track your leads 24/7 with CRM access, diarise follow-ups & even run reports.
Questions? Darren Moffatt MOB: 0401 423 075 www. webbuzz. com. au Email: dmoffatt@webbuzz. com. au
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