INTRODUCING KING CHANCHO A LEGEND IS BORN Legend

INTRODUCING… KING CHANCHO

A LEGEND IS BORN Legend has it that Jack A. Powers, the notorious leader of the Central Coast’s most infamous bandido gang, met his gruesome demise in November 1860 when he was mysteriously murdered, and his body left to be ravaged by a pack of wild hogs. Witnesses claimed that mad “King Chancho, ” known throughout the valley for his powerful stature and terrifying growl, was the last hog seen leaving the grisly scene which left only Powers’ skull and a few large bones to be buried.

THE RIGHT VARIETALS 750 ml Ultra Premium $15 -19. 99 Dollar Volume Growth 25. 0% 20. 9% 20. 0% 20. 9% • King Chancho offers 3 of the 5 top varietals in the price segment 15. 0% 10. 0% • Cabernet, Red Blend and Sauv Blanc are outpacing the others 13. 0% 11. 2% 5. 8% 5. 0% 0. 0% Pinot Noir Cab Sauv Chardonnay Red Blend Sauv Blanc Source: ACNielsen XAOC – 13 Weeks Ending 12/29/18

BOLD WINE, LIKE KING CHANCHO BLOOD RED BLEND This rustic wine is sourced from the very vineyards King Chancho was known to roam. Big, bold and blood red, King Chancho’s Bandito’s Blood Red Blend is the stuff legends are made of. Appellation: Central Coast Sourcing: Paso Robles Vineyards such as Steinbeck, Keenan and Aline’s Vintage: 2017 Varietal Breakout: 54% Zinfandel, 18% Merlot, 10% Cabernet Sauvignon, 10% Petite Syrah, 6% Petite Verdot Alc: 13. 8% p. H: 3. 72 TA: 0. 55 g/100 ml Rs: 0. 70 g/100 ml Tasting Notes: With a semi-dark color and aromas of cherry and raspberry, this full-bodied wine is well balanced with sweet oak and acid, jam and juicy red berries, plums, sweet dark cherry, a touch of spices finishing with a hint of tobacco.

BOLD WINE, LIKE KING CHANCHO CABERNET SAUVIGNON Appellation: Central Coast Sourcing: Vineyards from Monterey, San Luis Obispo, and Paso Robles Vintage: 2017 Varietal Breakout: 78% Cabernet Sauvingon, 11% Petite Syrah, 10% Merlot, 1% Other. Alc: 13. 6% p. H: 3. 81 TA: 0. 57 g/100 ml Rs: 0. 30 g/100 ml Tasting Notes: Dark color and aromas of black cherry, this full-bodied wine is well balanced with sweet oak and acid, with flavors red berries, plums, sweet dark cherry, a touch of oak with a long, lingering finish.

BOLD WINE, LIKE KING CHANCHO SAUVIGNON BLANC Appellation: Central Coast Sourcing: Lucas and Lawelen vineyard in Los Alamos, plus vineyards in Monterey and Santa Barbara Vintage: 2018 Varietal Breakout: 96% Sauvignon Blanc, 4% Other Alc: 13. 6% p. H: 3. 4 TA: 0. 60 g/100 ml Rs: 0. 04 g/100 ml Tasting Notes: Bright in color, this Sauvignon Blanc has amazing aromas of fruit and citrus which support the acidic structure as it enters your mouth. There is a full mouthfeel with some citrus fruit flavors and a long finish.

FLOW POS MATERIAL Coupons $2. 00 IRC off wine $3. 00 MIR off wine Progressive MIR of wine o Save $3. 00 on one bottle o Save $7. 00 on two bottles POS Single wide case card $2. 00 IRC off Pork Shelftalker $3. 00 MIR off Pork Wooden display rack Expires June 30 th 2019

DISPLAYS 3 Case Wooden Rack • Hand sanded and distressed for a rustic, western look • Approximate size: 60” H x 12” D x 22” W 9 Case Mixed Display

SPRING WITH THE KING Spring Lug-On Coupons $2. 00 IRC off wine $3. 00 MIR off wine Progressive $27. 00 MIR of wine Expires June 30 th 2019 o o Save $3. 00 on one bottle Save $7. 00 on two bottles Save $16. 00 on four bottles Save $27. 00 on six bottles $2. 00 IRC off Ham $3. 00 MIR off Ham

WHY KING CHANCHO • Compelling brand story that ties into the Central Coast appellation • Unique packaging that will stand out among the crowd • Bold flavor profile that matches the brand personality

APPENDIX

BRAND STANDARDS OFF PREMISE Target Channel Competitor Adjacencies ON PREMISE National Retail Chains Regional Retail Chains Independent Liquor Z. Alexander Brown Dreaming Tree Crush Federalist Honest Red Bridlewood Blend 175 Target Channel National & Independent Casual Dinning Accounts Competitors Z. Alexander Brown Dreaming Tree Crush Federalist Honest Red Bridlewood Blend 172 Wine List Selection Red Blends/Other Reds Shelf Red Blend Shelf Set Eye Level Double Faced Listing Display 3 Case Stack Target Deli/Meat 2017 King Chancho Red Blend, Central Coast California BTG Pricing $10 - $12 Pricing SRP - $17. 99 Everyday - $16. 99 Deep - $14. 99

TARGET CONSUMER • 25 - 35 years old • Skews male • HHI < $50, 000 • College graduate • Single • No kids • Lives in urban areas • Seeks adventure and likes to travel • Enjoys discovery

PACKAGING

LABELS

Case Weight 36 lbs Case Dimensions L – 14 9/16” W – 10 15/16” H – 10 1/8” Bottle H – 9. 85” D – 3. 5” Layers on Pallet 5 Layers Cases/Layer 11 Cases Per Layer Cases/Pallet 55 Cases Per Pallet Weight/Pallett 2020 lbs Load Info 22 Pallets Per 40’ Truck 1, 210 Cases Red Blend 12 X 750 ML UPC 8 18292 01462 5 SCC 8 18292 01468 7 Cab Sauv Bottles/Case UPC 8 18292 01470 0 SCC 8 18292 01471 7 Sauv Blanc BRAND SPECS UPC 8 18292 01472 4 SCC 8 18292 01473 1